Protein powder price per gram of protein

Because that is what you are actually buying. Two tubs can cost the same while one gives you far more protein — bigger scoops, or less filler in each scoop. We take the price of the tub and divide it by all the protein inside it, so you can see which one genuinely gives you more for your money. It is common for the same product to appear several times in different pack sizes with very different value — often the biggest tub, not the cheapest sticker price, turns out to be the best deal per gram. The top rows on this page usually show exactly that pattern for whichever brand currently has the widest size range.

From the nutrition label on the tub itself — the same one you will read when it arrives, not the claims printed on the front of the pack. Every product on this page goes through the same process: someone reads the label from the product photos, a second pass checks that reading against the same photos again, and only a label that survives both passes gets listed here. Tap any row and you will see the exact label photo we read, so you can check our numbers against the tub yourself rather than take our word for it. If a reading looks inconsistent — the calories don't match the protein, fat and carbs it lists, for instance — we hold that product back rather than publish a guess, and re-check it by hand before it appears.

A protein powder only appears once we have read its nutrition label from real product photos and had that reading checked a second time against the same photos. That filters out more than you might expect: about one listing in ten has no nutrition panel visible in any of its photos, so there is nothing to read. Others fail a sanity check — the calories on the label don't add up against the protein, carbs and fat it also lists — and we hold those back rather than guess at a number we can't verify. A few are simply waiting their turn; we re-check every listed label monthly and add newly-verified products as they clear the same process. The list keeps growing as more of the catalog gets read and double-checked, but we would rather show fewer trustworthy rows than pad the table with numbers we can't stand behind.

How much of each scoop is actual protein, as opposed to carbs, fat, fibre and flavouring — calculated straight from the grams on the nutrition label, not from marketing claims. A scoop that is 80% protein by weight is mostly protein; one at 45% has a lot of other things mixed in, often deliberately, to hit a price point or a texture. It's a fast way to spot a watered-down blend hiding behind a big "protein!" claim on the tub. Isolates typically come out highest on this measure because processing strips out most of the fat and carbs; plant-based blends tend to come out lowest because they carry added fibre and sometimes sweeteners to make up the scoop. It doesn't tell you the whole story on its own — taste, mixability and amino acid profile matter too — but paired with price per gram of protein, it's the fastest way to see which tub is mostly filler.

Prices come straight from our shop's live pricing and update through the day as they change there — this page refreshes hourly, so a price change on the storefront shows up here within the hour, not days later. Nutrition labels work on a slower, more deliberate cycle: every listed label gets re-checked monthly by hand against the product's current photos, and if a product's photos change in between — a repack, a new tub design, an updated label — that triggers an automatic re-read rather than waiting for the monthly pass. So the ranking you see reflects current shop prices matched against the most recently verified label we have on file for each product, and if a product ever gets pulled from sale or fails re-verification, it drops off this list rather than staying with stale numbers.