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Everyday Bras
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  9. PLAYTEX Womens 18…
PLAYTEX

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹3,610₹8,940

You save ₹5,330 (60%)

Qty
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support — Nude / 36C
Nude / 36C
₹3,730
₹8,940
In Stock
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support — Sandshell / 38C
Sandshell / 38C
₹3,610
₹8,940
In Stock
All sizes are US sizes. See the US to India size chart

Estimated doorstep delivery by 24 Nov - 26 Nov from USA

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Tested and Trusted · Always Original & 100% Imported

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Sourced from US retailers
Sourced from US retailers
Factory-Sealed
Factory-Sealed
All Duties Included
All Duties Included
GST Invoice Issued
GST Invoice Issued
ExpressBox Tracked
ExpressBox Tracked
Secure Payments
14-Day Smile Guarantee
14-Day Smile Guarantee

Experience All-Day Support & Confidence

About this item

PLAYTEX Womens 18 Hour support bra is a full-coverage, wireless bra designed for all-day comfort and support. Made with moisture-wicking jacquard fabric, it keeps you dry in Indian climates. The Magic Rings® panels shape and support from the bottom, providing a natural lift without underwires. Cushioned, no-slip straps reduce shoulder pressure, while the smooth back and satin panels ensure a sleek silhouette. Whether at work or relaxing, this bra offers reliable support and style, imported directly from the USA for Indian buyers seeking quality and comfort.

Targeted support through the TruSUPPORT® system offers a smoothing effect under clothes. The breathable fabric and wide straps make it suitable for humid weather, preventing chafing and discomfort. Customers report all-day confidence, with the support system maintaining shape and lift even during active hours. The full-coverage cups and higher sides help contain and shape the bust, reducing bounce and bulge. Delivered in 3-7 days via ExpressBox, this bra combines style, function, and imported quality for Indian women.

Available in Sandshell color, this wirefree bra is perfect for daily wear, offering comfort, support, and moisture control. Its supportive design suits Indian climates, with wide straps and breathable fabric. Imported from the USA, it arrives in secure packaging, with all duties included, ensuring transparency and trust for Indian buyers.

Key Features

  • BUILT-IN COMFORT & SUPPORT - TruSupport 4-way wireless support system with higher sides, fuller bra cups, wider straps, and a smoother back.
  • NATURAL-LOOKING LIFT - Wireless bra offers Magic Ring construction with panels that support from the bottom up.
  • A HERITAGE OF SUPERB SUPPORT - This full-coverage bra is built around the Playtex 18 Hour M-Frame, supporting women in comfort for decades.
  • KEEP YOUR COOL - Cool Comfort moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season.
  • NO-BULGE BACK AND SIDES - Stretch satin panels delivers even more smooth comfort in this women's bra.
  • THE PRESSURE IS OFF - Cushioned straps provide a no-dig, no-slide fit, while a tag-free interior adds extra comfort.

Why choose this product

Innovative Support System

PLAYTEX's TruSUPPORT® system targets support through cups, sides, and back, ensuring a smooth silhouette and reliable lift. The moisture-wicking jacquard fabric enhances comfort in Indian climates, while cushioned straps prevent shoulder strain. Imported directly from the USA, this bra offers a blend of style and function, trusted by women for decades.

Ideal for Daily Indian Wear

Designed for women who seek all-day support without wires, this full-coverage bra suits humid weather with breathable fabric and wide straps. Perfect for work, home, or active days, it provides confidence and comfort, arriving in 3-7 days via ExpressBox, with duties included for transparency.

How to use

  • Hand Wash Gently — Use mild detergent, hand wash in cold water to preserve support and fabric quality.
  • Dry Flat — Lay flat to dry in shade, avoid wringing to maintain shape and support.
  • Wear for Support — Adjust straps for comfort, ensure full coverage for optimal lift and support.

Example scenarios

Typical situations where PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A 32-year-old Mumbai professional needs reliable support during long work hours without wires.

How this product helps

Supports all-day lift with moisture-wicking fabric, arriving in 3-7 days, providing confidence and comfort in humid conditions.

Fit, size & material

Care instructions

Washing InstructionsHand Wash Only
Support LevelHigh
Reapplication Math156 g lasts ~150 days at daily wear
Shelf LifeUnopened: 24 months
ContraindicationsNone specified

How we compare

FeaturePLAYTEX Womens 18Others
Support SystemTruSUPPORT 4-way wireless support with targeted support panelsBasic support with less targeted support, often underwire
Fabric & ComfortMoisture-wicking jacquard fabric for dry comfortCotton or polyester blends, less moisture control
Support LevelHigh, all-day support with full coverageModerate support, often less coverage
Delivery & AuthenticityImported from USA, duties included, arrives in 11-13 daysLocal brands, variable quality, longer delivery times

Product details

SKUbfv7353
GTIN00617914700560
BrandPLAYTEX
Size38C
ColorSandshell
MaterialRayon Modal
ClosureHook & Eye

About PLAYTEX

PLAYTEX has a legacy of supporting women with comfortable, reliable lingerie for over 50 years, trusted globally for quality and innovation.

Compliance & Legal

This is a dietary supplement; not intended to diagnose, treat, cure or prevent any disease.

Customer Reviews

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FAQ, See What Others Asked

How does sizing for US-imported bras translate for Indian women?
US bra sizes follow standard inch measurements for band and cup, ensuring accurate fit. Imported models are designed with consistent sizing, supporting comfort and confidence for Indian women seeking quality support.
Is this bra suitable for daily active wear in humid Indian climates?
Yes, the moisture-wicking jacquard fabric and wide straps provide comfort and support during active hours. The full coverage design minimizes bounce, making it ideal for daily use in humid weather.
How long does it take for this bra to arrive in India?
This product ships via ExpressBox and arrives within 11-13 days days, with duties included, ensuring quick and transparent delivery for Indian buyers.
Can I wash this bra in a washing machine?
It is recommended to hand wash only to preserve fabric integrity. The bra's support system and moisture-wicking fabric benefit from gentle cleaning, ensuring longevity.
What makes this PLAYTEX bra different from local Indian bras?
Imported from the USA, this bra features advanced support technology, moisture-wicking fabric, and cushioned straps, offering superior comfort and durability compared to typical local options.
How to buy an original PLAYTEX bra in India?
Purchase from authorized US retailers and brand partners. The bra arrives factory-sealed, with all duties paid, shipped via ExpressBox, and delivered in 11-13 days days.

Frequently bought together

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support

This item:

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support

₹3,610

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support

This item

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support

₹3,610

Total price:

₹11,270

You save ₹15,550 (58%) Extra

3 items selected

3 items

₹11,270

You save ₹15,550 (58%) Extra

Product Comparison

Attributes
Current
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & Support
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38C | All-Day Comfort & SupportBuy Now
PLAYTEX Womens 40D Full-Coverage Wireless Bra 18 Hour Comfort-strap, Natural Beige
PLAYTEX Womens 40D Full-Coverage Wireless Bra 18 Hour Comfort-strap, Natural BeigeBuy Now
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & ComfortBuy Now
PLAYTEX Women's 18 Hour Original Comfort Strap Full Coverage Bra 44D | Support & Comfort with Playtex M-Frame (70-120c)
PLAYTEX Women's 18 Hour Original Comfort Strap Full Coverage Bra 44D | Support & Comfort with Playtex M-Frame (70-120c)Buy Now
PLAYTEX Womens 42C Full Coverage Wireless Bra | 18 Hour Comfort Support with Tagless Design
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Aimehonpe Kids Boys Button Down Dress Shirt Long Sleeve Poplin Red 5-6 Years | Breathable Cotton with Bow Tie
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STARTER Men's Sportswear Jacket, Burgundy, X-Large | Satin Varsity Midweight with Quilted Lining
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Spec
Price
₹3,610
₹8,940
₹3,520
₹8,940
₹4,140
₹8,940
₹3,760
₹9,040
₹3,730
₹8,940
₹4,190
₹5,040
₹18,210
₹32,640
Brand NamePLAYTEXPLAYTEXPLAYTEXPLAYTEXPLAYTEXAimehonpeSTARTER
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹3,610₹8,940

You Save ₹5,330

Estimated doorstep delivery by 24 Nov - 26 Nov from USA
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14-Day Returns*

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Tracked delivery

Tracked from USA · duties included
Genuine USA Imported Product
Damaged? Covered*

*Genuine defect, damage, wrong item or non-delivery, reported within 14 days; refund after inspection. Conditions

Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

Why shop with us

Crowcrowcrow: The Only Safe Lane for US-Market Exclusives

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vs
₹10,830+ (3× the price)
₹3,610 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
11-13 days · live tracking
Grey market, no guarantee, no protection, no refund
Sourced from US retailers, India-verified, return available
Lost in transit = ₹0 back
Full protection included