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Everyday Bras
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  7. Bras
  8. Everyday Bras
  9. PLAYTEX Women's 18…
PLAYTEX

PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort

PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹3,770₹9,040

You save ₹5,270 (58%)

Qty
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort — White / 42C
White / 42C
₹3,770
₹9,040
In Stock
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort — Natural Beige / 34DD
Natural Beige / 34DD
₹3,560
₹9,040
In Stock
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort — Natural Beige / 40D
Natural Beige / 40D
₹3,560
₹9,040
In Stock
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort — Toffee / 40B
Toffee / 40B
₹3,770
₹9,040
In Stock
All sizes are US sizes. See the US to India size chart

Estimated doorstep delivery by 20 Nov - 22 Nov from USA

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Tested and Trusted · Always Original & 100% Imported

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Sourced from US retailers
Sourced from US retailers
Factory-Sealed
Factory-Sealed
All Duties Included
All Duties Included
GST Invoice Issued
GST Invoice Issued
ExpressBox Tracked
ExpressBox Tracked
Secure Payments
14-Day Smile Guarantee
14-Day Smile Guarantee

Support & Comfort at a Great Price

About this item

PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra is a full-coverage, support-focused lingerie piece available in India through crowcrowcrow, crafted from nylon/spandex blend with floral print and cushioned straps. It features the famous Playtex M-frame for natural shaping and the 4-way TruSUPPORT system for higher sides and stability.

Designed for comfort, the wider, cushioned straps relieve shoulder pressure, while the smooth back enhances stability during daily activities. The Tagless® styling ensures itch-free wear, and the floral pattern adds a feminine touch. Many Indian women report all-day support and comfort, especially in humid weather, thanks to the breathable microfiber fabric.

Order from authorized US retailers via crowcrowcrow for genuine quality, with all duties paid. Delivery arrives in 11-13 days, ensuring a hassle-free shopping experience with our 14-Day Smile Guarantee.

Key Features

  • SUPERB WIRELESS SUPPORT - Wireless bra with 4-way TruSUPPORT system provides higher sides for bulge control, fuller seamed cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back.
  • THE FAMOUS M-FRAME DESIGN - Playtex bras have been flexibly supporting women in comfort for decades.
  • THE PRESSURE'S OFF YOUR SHOULDERS - This wireless bra for women offers wider, cushioned straps that stay in place, adjust with ease, and won't dig or pinch.
  • WIREFREE COMFORT - Superb support without wires.
  • TAG FREE - No annoying tag to itch or bunch up.
  • QUALITY FABRIC - Designed in a shimmery floral print, this women’s stretch microfiber bra is crafted from an ultra-soft nylon blend.
  • Padded cushioned straps
  • Lace accents and pretty floral pattern give it a feminine touch

Why choose this product

Advanced 4-Way TruSUPPORT System

This bra's 4-way support system, including higher sides and fuller cups, ensures a natural shape and minimizes bulge, backed by decades of Playtex innovation.

Ideal for Active Indian Women

Designed for humid climates, the nylon/spandex blend breathes well, supports all-day activities, and reduces shoulder discomfort with wider, cushioned straps. Skip if you prefer underwire or minimal coverage.

How to use

  • Wear the bra properly — Adjust straps for comfort, ensure the band fits snugly, and position cups for full coverage before activity.
  • Maintain support — Wash in cold water, avoid bleach, and air dry to preserve fabric elasticity and support features.
  • Reap support benefits — Use daily for active wear, especially in humid climates, to maintain fit and support over months.

Example scenarios

Typical situations where PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

Anita, 32, Mumbai — needs support during long work hours in humid office conditions.

How this product helps

Supports all-day, reduces shoulder strain, and maintains comfort in humid weather, with support lasting over 150 days.

Fit, size & material

Care instructions

Support LevelAll-day support for active lifestyles
Reapplication MathSupports daily wear, 156 g lasts ~150 days at daily use
Shelf LifeUnspecified, check manufacturer's date
Care InstructionsMachine Wash
Cost per use₹24.17 per gram — supports daily wear

How we compare

FeaturePLAYTEX Women's 18Others
Support System4-way TruSUPPORT system with higher sides and fuller cups for natural shapeStandard local bras with minimal support, often underwire or less coverage
Fabric & ComfortMicrofiber nylon/spandex blend, breathable and stretchable for humid climatesPolyester blends, less breathable, may cause discomfort in monsoon weather
Strap DesignWider, cushioned straps for shoulder relief and stabilityThin straps that dig or slip, causing discomfort during active wear
Price per Wear₹24.17 per gram supports daily use, long-lasting support₹300-₹500 for basic models, less durable, less support

Product details

SKUmej3407
GTIN00042714597551
BrandPLAYTEX
Size40B
ColorToffee
MaterialNylon, Spandex
Country of OriginNot stated by manufacturer — US retail version, sourced from authorized US retailers and authorized brand partners

About PLAYTEX

Playtex has supported women with comfortable, supportive bras for decades, pioneering wirefree support with innovative designs.

Compliance & Legal

This is a dietary supplement; not intended to diagnose, treat, cure or prevent any disease.

Customer Reviews

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FAQ, See What Others Asked

How does sizing for US-imported bras translate for Indian shoppers?
US bra sizes follow standard inch measurements for band and cup, with 40B supporting active daily wear in India. Authentic US models offer precise fit and support, ideal for humid climates.
Is this bra suitable for daily active use in India?
Yes, the wider, cushioned straps and full coverage cups support active lifestyles, reducing shoulder strain and bounce during daily activities, especially in humid weather.
How long does delivery take to Indian cities?
Delivery arrives in 11-13 days, tracked via ExpressBox, with duties paid and included, ensuring a hassle-free shopping experience.
Can I trust the authenticity of this US-imported bra?
CrowCrowCrow sources directly from authorized US retailers and brand partners, guaranteeing genuine quality with all duties paid and a 14-Day Smile Guarantee.
What is the support level of this Playtex bra?
This bra features the 4-way TruSUPPORT system, providing high support, natural shaping, and bulge control, suitable for active women in India.

Frequently bought together

PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort

This item:

PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort

₹3,770

PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort

This item

PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort

₹3,770

Total price:

₹11,090

You save ₹16,030 (59%) Extra

3 items selected

3 items

₹11,090

You save ₹16,030 (59%) Extra

Product Comparison

Attributes
Current
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & ComfortBuy Now
PLAYTEX Womens 40D Full-Coverage Wireless Bra 18 Hour Comfort-strap, Natural Beige
PLAYTEX Womens 40D Full-Coverage Wireless Bra 18 Hour Comfort-strap, Natural BeigeBuy Now
PLAYTEX Women's 18 Hour Original Comfort Strap Full Coverage Bra 44D | Support & Comfort with Playtex M-Frame (70-120c)
PLAYTEX Women's 18 Hour Original Comfort Strap Full Coverage Bra 44D | Support & Comfort with Playtex M-Frame (70-120c)Buy Now
PLAYTEX Womens 42C Full Coverage Wireless Bra | 18 Hour Comfort Support with Tagless Design
PLAYTEX Womens 42C Full Coverage Wireless Bra | 18 Hour Comfort Support with Tagless DesignBuy Now
PLAYTEX Womens 18 Hour Comfort-strap Wireless Bra 34DD | Full Coverage, 4-Way TruSUPPORT, Natural Beige
PLAYTEX Womens 18 Hour Comfort-strap Wireless Bra 34DD | Full Coverage, 4-Way TruSUPPORT, Natural BeigeBuy Now
Trimshaper Womens Tummy Control Laura Swimdress with Sweetheart Neckline and Molded Cups | Boho Classic, Size 12
Trimshaper Womens Tummy Control Laura Swimdress with Sweetheart Neckline and Molded Cups | Boho Classic, Size 12Buy Now
Custom Leathercraft Rain Wear R105L PVC Trench Coat Large Yellow | Heavy Duty Waterproof Raincoat
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Spec
Price
₹3,770
₹9,040
₹3,560
₹9,040
₹3,760
₹9,040
₹3,770
₹9,040
₹3,560
₹9,040
₹23,840
₹34,510
₹5,920
₹9,020
Brand NamePLAYTEXPLAYTEXPLAYTEXPLAYTEXPLAYTEXTrimshaperCustom Leathercraft
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹3,770₹9,040

You Save ₹5,270

Estimated doorstep delivery by 20 Nov - 22 Nov from USA
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Tracked delivery

Tracked from USA · duties included
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Damaged? Covered*

*Genuine defect, damage, wrong item or non-delivery, reported within 14 days; refund after inspection. Conditions

Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

Why shop with us

Crowcrowcrow: The Only Safe Lane for US-Market Exclusives

One price. One payment. No surprises.

High risk

Buying Direct

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Crowcrowcrow

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vs
₹11,310+ (3× the price)
₹3,770 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
11-13 days · live tracking
Grey market, no guarantee, no protection, no refund
Sourced from US retailers, India-verified, return available
Lost in transit = ₹0 back
Full protection included