Riya, 32, Mumbai — needs all-day support for office and travel, humid weather causes discomfort with local bras.
Imported Playtex bra with moisture-wicking fabric and targeted support keeps her dry and supported, saving ₹ on frequent replacements.
You save 5,210 (58%)
Estimated doorstep delivery by 24 Nov - 26 Nov from USA






Experience All-Day Support with Playtex
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra is a full-coverage, moisture-wicking support bra designed for all-day wear in India. Crafted with jacquard fabric, it features Magic Rings® panels that shape and support without wires, providing a natural lift and smooth silhouette. The cushioned, no-slip straps reduce shoulder pressure, while the TruSUPPORT® system offers targeted support across the cups, sides, and back. Available in nude with floral and animal prints, this bra combines style and function, perfect for daily use whether at work or relaxing at home. Imported from the USA, it arrives in 11-13 days with duties included, ensuring reliable support and comfort in Indian weather conditions.
Reviewers report all-day support with no wire discomfort, moisture-wicking fabric keeps skin dry, and cushioned straps prevent shoulder strain. The full-coverage cups and smoothing back panels help reduce bulge and provide a sleek look under clothing. Designed for women seeking reliable, everyday support, this bra is a trusted choice for Indian women who value comfort and style. Delivered in genuine packaging, it offers a premium fit with quick transit times.
Ideal for daily wear in humid Indian climates, the Playtex 18 Hour bra is available in 44C, with sizes matching US standards. It is perfect for women looking for a supportive, wire-free option that maintains shape and support throughout the day. The imported design ensures high quality, with all duties and taxes pre-paid, making it a convenient choice for Indian shoppers seeking authentic US support bras.
Innovative Support System and Natural Lift
PLAYTEX 18 Hour bras feature Magic Rings® panels and TruSUPPORT® technology, delivering targeted, 4-way support that shapes and lifts naturally. The full-coverage design and moisture-wicking jacquard fabric ensure comfort and dryness in Indian climates, making it a trusted choice for daily support.
Ideal for Women Seeking Comfort and Style
Designed for women who want reliable, wire-free support with a smooth silhouette, cushioned straps, and breathable fabric. Skip if you prefer underwire or minimal coverage; this bra suits full-coverage needs and active lifestyles.
Typical situations where PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage helps — illustrative scenarios, not customer reviews.
Riya, 32, Mumbai — needs all-day support for office and travel, humid weather causes discomfort with local bras.
Imported Playtex bra with moisture-wicking fabric and targeted support keeps her dry and supported, saving ₹ on frequent replacements.
Anjali, 40, Delhi — seeks comfortable, supportive bra for daily activities and light workouts.
Full coverage, cushioned straps, and wireless support provide all-day comfort, reducing shoulder strain and improving confidence.
| Support Level | High support |
| Reapplication | N/A |
| Shelf Life | Unopened: 24 months |
| Support Duration | All-day support |
| Cost per use | ₹3,730 per bra |
| Feature | PLAYTEX Womens 18 | Others |
|---|---|---|
| Support Technology | TruSUPPORT 4-way support system with Magic Rings® for targeted lift and shaping | Standard elastic support with minimal shaping |
| Fabric & Comfort | Moisture-wicking jacquard fabric with Cool Comfort technology | Cotton or polyester blends, less moisture control |
| Strap & Back Design | Wide, cushioned, no-slip straps and smoothing satin panels | Thin straps, basic back support |
| Size & Fit | US standard sizes, full coverage for larger cups | Limited sizing, less coverage for larger busts |
| Price & Value | ₹8,940 USD, premium support technology | ₹300-₹700, basic support features |
| SKU | cgq4504 |
| GTIN | 00042714297147 |
| Brand | PLAYTEX |
| Size | 44C |
| Color | Nude |
| Material | Nylon, Satin |
| Pattern | Solid |
About PLAYTEX
PLAYTEX has a heritage of designing supportive, comfortable bras for women, combining innovation with decades of experience in lingerie.
Compliance & Legal
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This item:
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort
3,730

This item
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort
3,730
Total price:
11,390
You save 15,430 (58%) Extra3 items selected
3 items
11,390You save 15,430 (58%) Extra
| Attributes | Current ![]() | ![]() | ![]() | ||||
|---|---|---|---|---|---|---|---|
| Spec | |||||||
| Price | 3,730 8,940 | 3,520 8,940 | 4,140 8,940 | 3,760 9,040 | 3,730 8,940 | 15,410 22,340 | 3,070 4,200 |
| Brand Name | PLAYTEX | PLAYTEX | PLAYTEX | PLAYTEX | PLAYTEX | Scala | Dickies |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
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