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Everyday Bras
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  9. PLAYTEX Womens 18…
PLAYTEX

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹3,730₹8,940

You save ₹5,210 (58%)

Qty
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort — 36C
36C
₹3,730
₹8,940
In Stock
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort — 44C
44C
₹3,730
₹8,940
In Stock
All sizes are US sizes. See the US to India size chart

Estimated doorstep delivery by 24 Nov - 26 Nov from USA

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Tested and Trusted · Always Original & 100% Imported

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Sourced from US retailers
Sourced from US retailers
Factory-Sealed
Factory-Sealed
All Duties Included
All Duties Included
GST Invoice Issued
GST Invoice Issued
ExpressBox Tracked
ExpressBox Tracked
Secure Payments
14-Day Smile Guarantee
14-Day Smile Guarantee

Experience All-Day Support with Playtex

About this item

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra is a full-coverage, moisture-wicking support bra designed for all-day wear in India. Crafted with jacquard fabric, it features Magic Rings® panels that shape and support without wires, providing a natural lift and smooth silhouette. The cushioned, no-slip straps reduce shoulder pressure, while the TruSUPPORT® system offers targeted support across the cups, sides, and back. Available in nude with floral and animal prints, this bra combines style and function, perfect for daily use whether at work or relaxing at home. Imported from the USA, it arrives in 11-13 days with duties included, ensuring reliable support and comfort in Indian weather conditions.

Reviewers report all-day support with no wire discomfort, moisture-wicking fabric keeps skin dry, and cushioned straps prevent shoulder strain. The full-coverage cups and smoothing back panels help reduce bulge and provide a sleek look under clothing. Designed for women seeking reliable, everyday support, this bra is a trusted choice for Indian women who value comfort and style. Delivered in genuine packaging, it offers a premium fit with quick transit times.

Ideal for daily wear in humid Indian climates, the Playtex 18 Hour bra is available in 44C, with sizes matching US standards. It is perfect for women looking for a supportive, wire-free option that maintains shape and support throughout the day. The imported design ensures high quality, with all duties and taxes pre-paid, making it a convenient choice for Indian shoppers seeking authentic US support bras.

Key Features

  • BUILT-IN COMFORT & SUPPORT - TruSupport 4-way wireless support system with higher sides, fuller bra cups, wider straps, and a smoother back.
  • NATURAL-LOOKING LIFT - Wireless bra offers Magic Ring construction with panels that support from the bottom up.
  • A HERITAGE OF SUPERB SUPPORT - This full-coverage bra is built around the Playtex 18 Hour M-Frame, supporting women in comfort for decades.
  • KEEP YOUR COOL - Cool Comfort moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season.
  • NO-BULGE BACK AND SIDES - Stretch satin panels delivers even more smooth comfort in this women's bra.
  • THE PRESSURE IS OFF - Cushioned straps provide a no-dig, no-slide fit, while a tag-free interior adds extra comfort.
  • Molded, wireless cups have support panels along bottom and side of cups, sewn in place with parallel top-stitching
  • Wireless cups are lined with soft jersey fabric for modesty
  • Wide, cushioned Comfort Straps are gentle on the shoulders and attach to elastic that adjusts in back with plastic hardware

Why choose this product

Innovative Support System and Natural Lift

PLAYTEX 18 Hour bras feature Magic Rings® panels and TruSUPPORT® technology, delivering targeted, 4-way support that shapes and lifts naturally. The full-coverage design and moisture-wicking jacquard fabric ensure comfort and dryness in Indian climates, making it a trusted choice for daily support.

Ideal for Women Seeking Comfort and Style

Designed for women who want reliable, wire-free support with a smooth silhouette, cushioned straps, and breathable fabric. Skip if you prefer underwire or minimal coverage; this bra suits full-coverage needs and active lifestyles.

How to use

  • Wear the bra comfortably — Adjust straps for a snug fit, ensuring support without tightness. Put on in the morning before starting your day.
  • Maintain support during activity — Ensure straps stay in place, and adjust back closure if needed for optimal support during daily tasks.
  • Care for longevity — Hand wash with mild detergent, avoid high heat, and dry flat to preserve support and fabric quality.

Example scenarios

Typical situations where PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

Riya, 32, Mumbai — needs all-day support for office and travel, humid weather causes discomfort with local bras.

How this product helps

Imported Playtex bra with moisture-wicking fabric and targeted support keeps her dry and supported, saving ₹ on frequent replacements.

2
Scenario 2
Illustrative example
Where it helps

Anjali, 40, Delhi — seeks comfortable, supportive bra for daily activities and light workouts.

How this product helps

Full coverage, cushioned straps, and wireless support provide all-day comfort, reducing shoulder strain and improving confidence.

Fit, size & material

Care instructions

Support LevelHigh support
ReapplicationN/A
Shelf LifeUnopened: 24 months
Support DurationAll-day support
Cost per use₹3,730 per bra

How we compare

FeaturePLAYTEX Womens 18Others
Support TechnologyTruSUPPORT 4-way support system with Magic Rings® for targeted lift and shapingStandard elastic support with minimal shaping
Fabric & ComfortMoisture-wicking jacquard fabric with Cool Comfort technologyCotton or polyester blends, less moisture control
Strap & Back DesignWide, cushioned, no-slip straps and smoothing satin panelsThin straps, basic back support
Size & FitUS standard sizes, full coverage for larger cupsLimited sizing, less coverage for larger busts
Price & Value₹8,940 USD, premium support technology₹300-₹700, basic support features

Product details

SKUcgq4504
GTIN00042714297147
BrandPLAYTEX
Size44C
ColorNude
MaterialNylon, Satin
PatternSolid

About PLAYTEX

PLAYTEX has a heritage of designing supportive, comfortable bras for women, combining innovation with decades of experience in lingerie.

Compliance & Legal

This is a dietary supplement; not intended to diagnose, treat, cure or prevent any disease.

Customer Reviews

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FAQ, See What Others Asked

How does sizing for US-imported bras translate for Indian women?
US bra sizes follow standard inch measurements for band and cup, ensuring a precise fit. Imported models are built to US standards, providing reliable support and shape for Indian women, with sizes matching US conventions.
Is this bra suitable for daily wear in humid Indian climates?
Yes, the moisture-wicking jacquard fabric and full-coverage design help keep skin dry and comfortable throughout the day, making it ideal for humid weather in India.
Can I wear this support bra for light physical activity?
Absolutely, the 4-way support system and cushioned straps provide stability and comfort during daily activities and light workouts, without underwire discomfort.
How long does it take for this bra to arrive in India?
The product ships tracked via ExpressBox, arriving in 11-13 days with duties included, ensuring quick and hassle-free delivery.
What makes this Playtex bra different from local Indian bras?
Imported from the USA, it features advanced support technology, moisture-wicking fabric, and a heritage of reliable support, offering superior comfort and durability compared to local options.
How do I care for this wire-free support bra?
Hand wash in cold water and lay flat to dry to maintain support and fabric integrity. Avoid bleach and high heat to prolong lifespan.

Frequently bought together

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort

This item:

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort

₹3,730

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort

This item

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort

₹3,730

Total price:

₹11,390

You save ₹15,430 (58%) Extra

3 items selected

3 items

₹11,390

You save ₹15,430 (58%) Extra

Product Comparison

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PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free 44C | Full Coverage, Moisture-Wicking Comfort
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PLAYTEX Womens 40D Full-Coverage Wireless Bra 18 Hour Comfort-strap, Natural Beige
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PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort
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PLAYTEX Women's 18 Hour Original Comfort Strap Full Coverage Bra 44D | Support & Comfort with Playtex M-Frame (70-120c)
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PLAYTEX Womens 42C Full Coverage Wireless Bra | 18 Hour Comfort Support with Tagless Design
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Spec
Price
₹3,730
₹8,940
₹3,520
₹8,940
₹4,140
₹8,940
₹3,760
₹9,040
₹3,730
₹8,940
₹15,410
₹22,340
₹3,070
₹4,200
Brand NamePLAYTEXPLAYTEXPLAYTEXPLAYTEXPLAYTEXScalaDickies
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹3,730₹8,940

You Save ₹5,210

Estimated doorstep delivery by 24 Nov - 26 Nov from USA
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Tracked delivery

Tracked from USA · duties included
Genuine USA Imported Product
Damaged? Covered*

*Genuine defect, damage, wrong item or non-delivery, reported within 14 days; refund after inspection. Conditions

Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

Why shop with us

Crowcrowcrow: The Only Safe Lane for US-Market Exclusives

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vs
₹11,190+ (3× the price)
₹3,730 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
11-13 days · live tracking
Grey market, no guarantee, no protection, no refund
Sourced from US retailers, India-verified, return available
Lost in transit = ₹0 back
Full protection included