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Foundation
  1. Home
  2. Beauty
  3. Makeup
  4. Face
  5. Foundation
  6. PÜR Love Your…
PÜR MINERALS

PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused

PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹8,280₹12,500

You save ₹4,220 (34%)

Qty
PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused — 01. LN1/Porcelain
01. LN1/Porcelain
₹8,370
₹13,400
In Stock
PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused — 69. DG7/Cocoa
69. DG7/Cocoa
₹8,280
₹12,500
In Stock

Estimated doorstep delivery by 21 Nov - 23 Nov from USA

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Sourced from US retailers
Sourced from US retailers
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Factory-Sealed
All Duties Included
All Duties Included
GST Invoice Issued
GST Invoice Issued
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ExpressBox Tracked
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14-Day Smile Guarantee
14-Day Smile Guarantee

Experience Flawless Skin with Longwear Coverage

About this item

PÜR Love Your Selfie Foundation & Concealer is a skincare-infused makeup product designed for flawless coverage. Its 4-in-1 formula conceals, corrects, and improves skin appearance, suitable for all skin tones and types. Enriched with Ceretin Complex and Energy Complex, it helps combat environmental stressors and blue light damage, making it ideal for daily Indian urban lifestyles.

Its dual applicators allow targeted blemish concealment with the doe foot or all-over coverage with the pump, ensuring versatility. The lightweight, longwear formula stays put through Indian heat and humidity, providing a natural finish that lasts all day. Vegan and cruelty-free, it leaves out parabens, talc, petrolatum, mineral oil, and gluten, supporting clean beauty standards.

Imported directly from the USA, this foundation is factory-sealed, with all duties paid, ensuring authenticity and quality. Perfect for busy professionals, students, and anyone seeking a multitasking, skincare-infused foundation that performs in Indian conditions.

Key Features

  • Multitasking Foundation & Concealer: PÜR’s 4-in-1 Love Your Selfie is a skincare-infused medium-to-full coverage Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage.
  • Comes With 2 Applicators: Conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump.
  • Skin-Loving Benefits: Enriched with age-defying Ceretin Complex and an antioxidant-rich Energy Complex. Helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light.
  • All the Beauty You Love, None of the Ingredients You Don’t: PÜR products are 100% cruelty-free and vegan. We’ve also left out unnecessary ingredients, making this product paraben-, talc-, petrolatum-, mineral oil- and gluten-free.
  • Beauty Pure & Simple: We’ve redefined clean beauty with one mission in mind—to offer multitasking beauty solutions that support your lifestyle. Our products leave your skin looking and feeling its best, long after the makeup comes off!

Why choose this product

Formulation & Skin Benefits

PÜR's 4-in-1 formula combines skincare and makeup, with Ceretin Complex and antioxidants that help protect against blue light and environmental damage, ensuring skin looks flawless and healthy.

Ideal for Indian Lifestyle

Designed for Indian urban dwellers, this foundation resists humidity, sweat, and heat, providing all-day coverage without reapplication. Suitable for all skin tones and types, it supports busy lifestyles.

How to use

  • Apply with Applicator — Use the doe foot to target blemishes or dark spots, blending evenly for a natural look.
  • Build Coverage — Pump the product onto your fingertips or brush and layer for desired coverage, blending well.
  • Set & Finish — Set with powder if needed for matte finish, or leave dewy for a fresh look. Reapply as needed in humid weather.

Example scenarios

Typical situations where PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A Mumbai professional in her 30s needs all-day flawless coverage during humid commutes and meetings.

How this product helps

Using this foundation, she reports 12-hour wear without touch-ups, saving ₹ on frequent reapplications, arriving fresh in 11-13 days.

Ingredients

Key IngredientsEnergy Complex, Ceretin Complex, Lingonberry Extract, Polysaccharide Film

How we compare

FeaturePÜR Love YourOthers
Size & Packaging1.2 Fl Oz (35ml) bottle, factory-sealed, imported from USATypically 30ml bottles, available at ₹800-₹1200 in India
Formulation & IngredientsSkincare-infused with Ceretin & Energy Complex, cruelty-free, veganVaries by brand, often with synthetic ingredients, some tested on animals
Durability & ResistanceLasts up to 12 hours, humidity-resistant, suitable for Indian climateMay require reapplication in humid conditions, shorter wear time
Price & Cost-Per-Use₹237 per ml — premium imported quality₹800-₹1200 for 30ml, roughly ₹27-₹40 per ml

Product details

SKUagb1928
GTIN0847137042615
BrandPÜR MINERALS
Size1.2 Fl Oz (35ml)
Color69. DG7/Cocoa
Container TypeBottle
Item FormCream

About PÜR MINERALS

PÜR MINERALS is a cruelty-free, vegan beauty brand committed to clean, innovative makeup and skincare solutions.

Compliance & Legal

This is a cosmetic product; for external use only. No medical claims made.

Customer Reviews

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FAQ, See What Others Asked

Can this foundation be used on all skin tones and types?
Yes, PÜR Love Your Selfie Foundation & Concealer is formulated for all skin tones and types, providing medium to full coverage with skincare benefits. Suitable for daily use in Indian climate.
Is this product cruelty-free and vegan?
Absolutely. PÜR products are 100% cruelty-free and vegan, free of parabens, talc, petrolatum, mineral oil, and gluten, aligning with clean beauty standards.
How long does this foundation last in Indian weather?
The lightweight, longwear formula is designed to resist humidity and heat, lasting up to 12 hours in Indian urban conditions without reapplication.
How should I apply this foundation for best results?
Use the doe foot applicator for targeted blemish concealment or pump for all-over coverage. Blend evenly for a natural, flawless finish.
What is the shelf life of this product?
The foundation is shelf-stable for 365 days from manufacturing when unopened. Check the packaging for expiry date after opening.
How does this foundation compare to local Indian brands?
Imported from the USA, this foundation offers skincare-infused, longwear coverage resistant to Indian humidity, with superior formulation and ingredients.

Frequently bought together

PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused

This item:

PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused

₹8,280

PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused

This item

PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused

₹8,280

Total price:

₹13,520

You save ₹7,410 (35%) Extra

3 items selected

3 items

₹13,520

You save ₹7,410 (35%) Extra

Product Comparison

Attributes
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PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused
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Fitglow Conceal+ Vegan Full Coverage Concealer, C4.5 | Vegan, Full Coverage, Skin Treatment
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Spec
Price
₹8,280
₹12,500
₹2,140
₹4,230
₹3,100
₹4,200
₹2,410
₹3,840
₹3,100
₹4,200
₹9,100
₹10,390
₹8,690
₹12,280
Brand NamePÜR MINERALSCOVERGIRLCOVERGIRLCOVERGIRLCOVERGIRLJack & RoseFITGLOW
Item FormCreamN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹8,280₹12,500

You Save ₹4,220

Estimated doorstep delivery by 21 Nov - 23 Nov from USA
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Tracked from USA · duties included
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Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

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vs
₹24,840+ (3× the price)
₹8,280 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
11-13 days · live tracking
Grey market, no guarantee, no protection, no refund
Sourced from US retailers, India-verified, return available
Lost in transit = ₹0 back
Full protection included