A Mumbai professional in her 30s needs all-day flawless coverage during humid commutes and meetings.
Using this foundation, she reports 12-hour wear without touch-ups, saving ₹ on frequent reapplications, arriving fresh in 11-13 days.
You save 4,220 (34%)
Estimated doorstep delivery by 21 Nov - 23 Nov from USA






Experience Flawless Skin with Longwear Coverage
PÜR Love Your Selfie Foundation & Concealer is a skincare-infused makeup product designed for flawless coverage. Its 4-in-1 formula conceals, corrects, and improves skin appearance, suitable for all skin tones and types. Enriched with Ceretin Complex and Energy Complex, it helps combat environmental stressors and blue light damage, making it ideal for daily Indian urban lifestyles.
Its dual applicators allow targeted blemish concealment with the doe foot or all-over coverage with the pump, ensuring versatility. The lightweight, longwear formula stays put through Indian heat and humidity, providing a natural finish that lasts all day. Vegan and cruelty-free, it leaves out parabens, talc, petrolatum, mineral oil, and gluten, supporting clean beauty standards.
Imported directly from the USA, this foundation is factory-sealed, with all duties paid, ensuring authenticity and quality. Perfect for busy professionals, students, and anyone seeking a multitasking, skincare-infused foundation that performs in Indian conditions.
Formulation & Skin Benefits
PÜR's 4-in-1 formula combines skincare and makeup, with Ceretin Complex and antioxidants that help protect against blue light and environmental damage, ensuring skin looks flawless and healthy.
Ideal for Indian Lifestyle
Designed for Indian urban dwellers, this foundation resists humidity, sweat, and heat, providing all-day coverage without reapplication. Suitable for all skin tones and types, it supports busy lifestyles.
Typical situations where PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage helps — illustrative scenarios, not customer reviews.
A Mumbai professional in her 30s needs all-day flawless coverage during humid commutes and meetings.
Using this foundation, she reports 12-hour wear without touch-ups, saving ₹ on frequent reapplications, arriving fresh in 11-13 days.
| Key Ingredients | Energy Complex, Ceretin Complex, Lingonberry Extract, Polysaccharide Film |
| Feature | PÜR Love Your | Others |
|---|---|---|
| Size & Packaging | 1.2 Fl Oz (35ml) bottle, factory-sealed, imported from USA | Typically 30ml bottles, available at ₹800-₹1200 in India |
| Formulation & Ingredients | Skincare-infused with Ceretin & Energy Complex, cruelty-free, vegan | Varies by brand, often with synthetic ingredients, some tested on animals |
| Durability & Resistance | Lasts up to 12 hours, humidity-resistant, suitable for Indian climate | May require reapplication in humid conditions, shorter wear time |
| Price & Cost-Per-Use | ₹237 per ml — premium imported quality | ₹800-₹1200 for 30ml, roughly ₹27-₹40 per ml |
| SKU | agb1928 |
| GTIN | 0847137042615 |
| Brand | PÜR MINERALS |
| Size | 1.2 Fl Oz (35ml) |
| Color | 69. DG7/Cocoa |
| Container Type | Bottle |
| Item Form | Cream |
About PÜR MINERALS
PÜR MINERALS is a cruelty-free, vegan beauty brand committed to clean, innovative makeup and skincare solutions.
Compliance & Legal
This is a cosmetic product; for external use only. No medical claims made.
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This item:
PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused
8,280

This item
PÜR Love Your Selfie 4-in-1 Foundation & Concealer 1.2 Fl Oz | Full Coverage, Longwear, Skincare-Infused
8,280
Total price:
13,520
You save 7,410 (35%) Extra3 items selected
3 items
13,520You save 7,410 (35%) Extra
| Attributes | Current ![]() | ![]() | ![]() | ![]() | ![]() | ||
|---|---|---|---|---|---|---|---|
| Spec | |||||||
| Price | 8,280 12,500 | 2,140 4,230 | 3,100 4,200 | 2,410 3,840 | 3,100 4,200 | 9,100 10,390 | 8,690 12,280 |
| Brand Name | PÜR MINERALS | COVERGIRL | COVERGIRL | COVERGIRL | COVERGIRL | Jack & Rose | FITGLOW |
| Item Form | Cream | N/A | N/A | N/A | N/A | N/A | N/A |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
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