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Everyday Bras
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  9. PLAYTEX Womens 18…
PLAYTEX

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹3,610₹8,940

You save ₹5,330 (60%)

Qty
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support — Nude / 36C
Nude / 36C
₹3,730
₹8,940
In Stock
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support — Sandshell / 38D
Sandshell / 38D
₹3,610
₹8,940
In Stock
All sizes are US sizes. See the US to India size chart

Estimated doorstep delivery by 24 Nov - 26 Nov from USA

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Tested and Trusted · Always Original & 100% Imported

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Sourced from US retailers
Sourced from US retailers
Factory-Sealed
Factory-Sealed
All Duties Included
All Duties Included
GST Invoice Issued
GST Invoice Issued
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14-Day Smile Guarantee
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All-Day Support & Comfort at a Great Price

About this item

PLAYTEX Women's 18 Hour support bra is a full-coverage, wire-free design available in India through crowcrowcrow, featuring moisture-wicking jacquard fabric and cushioned straps for all-day comfort.

Designed with Magic Rings® panels, it provides natural lift and targeted support, smoothing under clothes. The TruSUPPORT® system ensures support across cups, sides, and back, reducing shoulder pressure and eliminating bulges.

Ideal for daily wear, this bra combines style and function, supporting women in humid Indian climates with breathable, moisture-wicking fabric, and arrives in a single or 2-pack, with fast express shipping from USA.

Key Features

  • BUILT-IN COMFORT & SUPPORT - TruSupport 4-way wireless support system with higher sides, fuller bra cups, wider straps, and a smoother back.
  • NATURAL-LOOKING LIFT - Wireless bra offers Magic Ring construction with panels that support from the bottom up.
  • A HERITAGE OF SUPERB SUPPORT - This full-coverage bra is built around the Playtex 18 Hour M-Frame, supporting women in comfort for decades.
  • KEEP YOUR COOL - Cool Comfort moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season.
  • NO-BULGE BACK AND SIDES - Stretch satin panels delivers even more smooth comfort in this women's bra.
  • THE PRESSURE IS OFF - Cushioned straps provide a no-dig, no-slide fit, while a tag-free interior adds extra comfort.

Why choose this product

Formulation & Support System

PLAYTEX's TruSupport system combines targeted support panels with moisture-wicking jacquard fabric, ensuring comfort and shape retention in humid climates. The Magic Rings® panels support from the bottom, providing natural lift without wires, backed by decades of heritage support design.

Who It's For & Who to Skip

Ideal for women seeking all-day support, natural lift, and moisture control. Skip if you prefer underwire or need a minimal coverage style. Suitable for daily wear, especially in humid Indian weather, with a focus on comfort and support.

How to use

  • Wear the bra properly — Adjust straps for comfort, ensure band fits snugly, and position cups for full coverage before starting your day.
  • Use mild detergent, hand wash in cold water, and lay flat to dry to maintain support and fabric quality.
  • Ensure straps are adjusted for comfort, and replace if support diminishes over time, typically after 150+ wears.

Example scenarios

Typical situations where PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

Anjali, 32, Mumbai — needs support during long work hours in humid weather.

How this product helps

PLAYTEX 18 Hour bra provides all-day support, moisture-wicking fabric, and natural lift, lasting over 150 days, saving ₹ compared to local brands.

Fit, size & material

Care instructions

Support LevelLow Impact
Reapplication math156 g lasts ~150 days at daily wear
Shelf life after opening12M
Care InstructionsHand Wash Only
Age RangeAdult

How we compare

FeaturePLAYTEX Womens 18Others
Support SystemTruSupport 4-way wireless support with targeted panels, built on decades of heritage supportBasic non-wired bras with minimal support, often lacking targeted support panels
Fabric & ComfortMoisture-wicking jacquard fabric with Cool Comfort technology for dry, cool wearCotton or polyester blends with limited moisture control, less breathable
Support Level & FitFull coverage, natural lift, smooth back, cushioned straps for all-day supportLight support, less coverage, narrower straps, less support in humid climates
Price & ValueOffer at ₹3,610 with 156 g lasting ~150 days at daily wearLocal bras priced at ₹300-₹700, often with shorter support lifespan

Product details

SKUcdv6530
GTIN00617914700614
BrandPLAYTEX
Size38D
ColorSandshell
MaterialJersey
PatternSolid

About PLAYTEX

PLAYTEX has a heritage of supporting women with comfortable, supportive bras for decades, combining innovation with comfort.

Compliance & Legal

This is a dietary supplement; not intended to diagnose, treat, cure or prevent any disease.

Customer Reviews

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FAQ, See What Others Asked

How does sizing for US-imported bras translate for Indian shoppers?
US bra sizing follows standard inch measurements for band and cup sizes. The PLAYTEX 38D offers precise fit and support, designed according to US sizing charts, ensuring comfort in Indian wear.
Is this support bra suitable for daily wear and humid Indian climates?
Yes, the moisture-wicking jacquard fabric and full coverage design help keep you dry and supported throughout the day, even in humid Indian weather, with targeted support panels for comfort.
Can I wear this bra for light physical activity or work-from-home?
Absolutely, the TruSupport system and cushioned straps provide support and comfort for daily activities, low-impact workouts, and extended wear at home or office.
What is the support level of this wire-free bra?
This bra offers low-impact support with targeted support panels, providing natural lift and smoothing, ideal for everyday comfort without underwire.
How do I care for this bra to maintain its support and fabric quality?
Hand wash only, using mild detergent. Avoid bleach and high heat. Lay flat to dry to preserve support and moisture-wicking properties for long-lasting wear.

Frequently bought together

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support

This item:

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support

₹3,610

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support

This item

PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support

₹3,610

Total price:

₹11,270

You save ₹15,550 (58%) Extra

3 items selected

3 items

₹11,270

You save ₹15,550 (58%) Extra

Product Comparison

Attributes
Current
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & Support
PLAYTEX Womens 18 Hour Ultimate Lift and Support Wire Free Bra 38D | All-Day Comfort & SupportBuy Now
PLAYTEX Womens 40D Full-Coverage Wireless Bra 18 Hour Comfort-strap, Natural Beige
PLAYTEX Womens 40D Full-Coverage Wireless Bra 18 Hour Comfort-strap, Natural BeigeBuy Now
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & Comfort
PLAYTEX Women's 18 Hour Ultimate Shoulder Comfort Wireless Bra B40 | Full Coverage, Support & ComfortBuy Now
PLAYTEX Women's 18 Hour Original Comfort Strap Full Coverage Bra 44D | Support & Comfort with Playtex M-Frame (70-120c)
PLAYTEX Women's 18 Hour Original Comfort Strap Full Coverage Bra 44D | Support & Comfort with Playtex M-Frame (70-120c)Buy Now
PLAYTEX Womens 42C Full Coverage Wireless Bra | 18 Hour Comfort Support with Tagless Design
PLAYTEX Womens 42C Full Coverage Wireless Bra | 18 Hour Comfort Support with Tagless DesignBuy Now
Vanity Fair Full Coverage Back Smoothing Bra 36B | 4-Way Stretch, Wireless, Lightly Lined
Vanity Fair Full Coverage Back Smoothing Bra 36B | 4-Way Stretch, Wireless, Lightly LinedBuy Now
Olivia Burton Necklace Women's Signature Double Layer Honeycomb Link | Stylish, Hypoallergenic & Easy to Wear
Olivia Burton Necklace Women's Signature Double Layer Honeycomb Link | Stylish, Hypoallergenic & Easy to WearBuy Now
Spec
Price
₹3,610
₹8,940
₹3,520
₹8,940
₹4,140
₹8,940
₹3,760
₹9,040
₹3,730
₹8,940
₹5,190
₹9,220
₹23,540
₹24,470
Brand NamePLAYTEXPLAYTEXPLAYTEXPLAYTEXPLAYTEXVanity FairOlivia Burton
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹3,610₹8,940

You Save ₹5,330

Estimated doorstep delivery by 24 Nov - 26 Nov from USA
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Tracked delivery

Tracked from USA · duties included
Genuine USA Imported Product
Damaged? Covered*

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Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

Why shop with us

Crowcrowcrow: The Only Safe Lane for US-Market Exclusives

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vs
₹10,830+ (3× the price)
₹3,610 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
11-13 days · live tracking
Grey market, no guarantee, no protection, no refund
Sourced from US retailers, India-verified, return available
Lost in transit = ₹0 back
Full protection included