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Everyday Bras
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  9. Maidenform Pure Comfort…
Maidenform

Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c)

Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c) - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹4,000₹9,380

You save ₹5,380 (57%)

Qty
Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c) — White / 38B
White / 38B
₹3,350
₹8,830
In Stock
Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c) — White / 36C
White / 36C
₹3,370
₹8,890
In Stock
Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c) — Paris Nude / 38B
Paris Nude / 38B
₹4,000
₹9,380
In Stock
Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c) — Black / 36A
Black / 36A
₹2,940
₹8,830
In Stock
All sizes are US sizes. See the US to India size chart

Estimated doorstep delivery by 20 Nov - 22 Nov from USA

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Tested and Trusted · Always Original & 100% Imported

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Sourced from US retailers
Sourced from US retailers
Factory-Sealed
Factory-Sealed
All Duties Included
All Duties Included
GST Invoice Issued
GST Invoice Issued
ExpressBox Tracked
ExpressBox Tracked
Secure Payments
14-Day Smile Guarantee
14-Day Smile Guarantee

Affordable Daily Support with Authentic US Quality

About this item

Maidenform® Pure Comfort® Lace Bralette is a wireless, longline bra designed with all-over lace and lightly padded foam cups for natural shaping and soft support. Its versatile convertible straps allow for traditional, halter, or crisscross wear, making it suitable for various outfits and necklines. The hook-and-eye back closure and wide elastic underband ensure a stay-in-place fit, while the high neckline and racerback straps add to its stylish functionality. Available in multiple colors including black, white, pink, nude, and red, with inclusive sizing options including plus size, this bra combines fashion and comfort for everyday wear.

Constructed with nylon and spandex, this lace bralette offers a flattering fit and gentle support, perfect for all-day comfort whether layering under shirts or wearing alone. Reviewers appreciate its soft foam cups and adjustable straps, making it a versatile addition to any wardrobe. Imported directly from the USA, it arrives in a factory-sealed package, with all duties paid, ensuring authenticity and quality for Indian buyers.

Ideal for women seeking a stylish, comfortable, and supportive wireless bra in India, this Maidenform bralette is a practical choice for daily use, offering a blend of feminine lace, modern silhouette, and reliable support. It is suitable for various body types, including plus size, and is available in a range of colors to match your wardrobe. Delivered in 1-2 weeks via ExpressBox, with all duties included, ensuring a hassle-free shopping experience.

Key Features

  • WIRELESS LACE BRAS FOR WOMEN -This longline bralette offers wireless comfort and feminine style with soft foam cups for gentle shaping and support. All-over lace adds a fashionable finish you'll want to show off.
  • LONGLINE BRA DESIGN - The extended longline bralette silhouette adds smoothing and style, while the hook-and-eye closure ensures a secure, stay-in-place fit for everyday comfort and confidence.
  • FOAM CUPS FOR SHAPING - Lightly padded foam bra cups provide subtle lift and natural shaping—no wires needed. This lace bralette offers soft support in a flattering, comfortable silhouette.
  • 3 WAYS TO WEAR IT - Convertible bra straps let you switch from traditional to halter or crisscross styles. It's a wireless bra that adapts to your wardrobe and comfort needs.
  • SEXY MEETS COMFORT - With its high-neck halter styling, lace overlay, and smooth shaping, this wireless bralette blends fashion and comfort for versatile styling day or night.
  • COLOR & SIZE OPTIONS - Choose from black bralettes, white bralettes, pink bralettes, and so much more more. Plus size bras are also available. Use the size chart to find your most comfortable and supportive bra fit.

Why choose this product

Premium Comfort & Support

Maidenform's longline lace bralette combines soft foam padding with a supportive longline silhouette, ensuring all-day comfort without underwire. Its all-over lace adds a feminine touch, while the convertible straps adapt to your outfit needs. Designed with breathable nylon and spandex, it offers gentle support and natural shaping, making it ideal for daily wear in humid Indian climates. Reviewers highlight its comfort and style, making it a top choice for women seeking a blend of fashion and function.

Perfect for Everyday & Special Occasions

This wireless lace bralette is suitable for both casual daily wear and special occasions. Its versatile design allows for multiple styling options, from layered under shirts to standalone fashion pieces. The wide elastic band and secure hook closure ensure confidence during movement, while the soft foam cups provide gentle lift and shaping. Ideal for women in India who want comfort without sacrificing style, it arrives factory-sealed from the USA, with duties paid for a seamless shopping experience.

How to use

  • Wear with adjustable straps — Adjust the convertible straps to your preferred style—traditional, halter, or crisscross—ensuring a snug fit for all-day support.
  • Secure the hook-and-eye closure — Fasten the back closure firmly, adjusting the elastic band for comfort and support, especially during active or extended wear.
  • Layer or wear alone — Pair with tops or wear as a standalone piece for a feminine, supportive look, perfect for daily casual or dressy outfits.

Example scenarios

Typical situations where Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c) helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A 28-year-old woman from Mumbai needs daily support without underwire, prefers breathable lace, and wants versatile styling options.

How this product helps

This Maidenform bralette offers wireless comfort, convertible straps, and all-over lace, arriving in 1-2 weeks with duties paid, supporting her active lifestyle.

Fit, size & material

Care instructions

Washing InstructionsHand Wash Only
Support LevelLow Impact
Shelf LifeFactory-Sealed, Use Within 12 Months of Opening
Reapplication MathN/A
Cost per use₹4,000 per bra

How we compare

FeatureMaidenform Pure ComfortOthers
Material & SupportNylon and Spandex blend, lightly padded foam cups for natural shaping, all-over lace for feminine stylePolyester blends, minimal padding, basic lace or cotton, support varies by brand
Support Level & FitLow impact, longline silhouette with wide elastic band, adjustable straps for versatile fitStandard bras with less support, narrower bands, fixed straps
Price & Cost per Use₹4,000 — ₹4,000 per bra₹500-₹1500, varies by brand, support level
Design & StyleConvertible straps, high neckline, lace overlay, plus size optionsBasic designs, limited convertible options, fewer color choices

Product details

SKUcdv0648
GTIN00738994231703
BrandMaidenform
Size38B
ColorParis Nude
MaterialNylon, Spandex
ClosureHook-and-Eye

About Maidenform

Maidenform is a trusted US brand known for comfortable, supportive women's lingerie with a focus on everyday wear and style.

Compliance & Legal

This is a dietary supplement; not intended to diagnose, treat, cure or prevent any disease.

Customer Reviews

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FAQ, See What Others Asked

How does sizing for US-imported bras translate for Indian shoppers?
US bra sizing follows standard inch measurements for band and cup sizes, such as 38B, providing a precise fit. Imported models adhere to US sizing charts, ensuring reliable support and comfort for Indian women.
Is this wireless longline lace bralette suitable for daily wear and versatile styling?
Yes, its supportive longline silhouette, adjustable convertible straps, and breathable fabric make it ideal for daily comfort and various outfit styles, from casual to dressy.
What colors and sizes are available for this Maidenform lace bralette?
It comes in multiple colors including black, white, pink, nude, and red, with inclusive sizing options like 38B and plus sizes, to fit a range of preferences and body types.
How long does it take for this product to arrive in India?
The product ships via ExpressBox and arrives in 11-13 days, with all duties paid, ensuring a smooth and quick delivery experience.
Is this product authentic and imported from the USA?
Yes, this Maidenform bralette is imported directly from the USA, factory-sealed, with all duties included, ensuring genuine quality for Indian buyers.

Frequently bought together

Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c)

This item:

Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c)

₹4,000

Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c)

This item

Maidenform Pure Comfort Lace Bralette 38B | Wireless Longline & Convertible (70-120c)

₹4,000

Total price:

₹11,330

You save ₹16,130 (59%) Extra

3 items selected

3 items

₹11,330

You save ₹16,130 (59%) Extra

Product Comparison

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Spec
Price
₹4,000
₹9,380
₹3,560
₹9,040
₹3,770
₹9,040
₹3,760
₹9,040
₹3,770
₹9,040
₹5,680
₹14,290
₹3,130
₹3,150
Brand NameMaidenformPLAYTEXPLAYTEXPLAYTEXPLAYTEXISABELLA ROSENufoot
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹4,000₹9,380

You Save ₹5,380

Estimated doorstep delivery by 20 Nov - 22 Nov from USA
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Tracked delivery

Tracked from USA · duties included
Genuine USA Imported Product
Damaged? Covered*

*Genuine defect, damage, wrong item or non-delivery, reported within 14 days; refund after inspection. Conditions

Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

Why shop with us

Crowcrowcrow: The Only Safe Lane for US-Market Exclusives

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vs
₹12,000+ (3× the price)
₹4,000 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
11-13 days · live tracking
Grey market, no guarantee, no protection, no refund
Sourced from US retailers, India-verified, return available
Lost in transit = ₹0 back
Full protection included