L'OREAL TECHNIQUE Chroma True Reds is a permanent hair color designed to provide deep, vibrant red shades. Enriched with Anti-Breakage Ceramide R™ Complex, it penetrates the hair cortex to condition and protect against breakage, ensuring durability and shine. Suitable for all hair types, including light, dark, and 100% gray hair, it offers excellent gray coverage with deep, true red hues like high-intensity garnet and deep red shades. Easy to apply, it supports vibrant, long-lasting color that resists shifting tone even after multiple washes. Ideal for those seeking bold red hair, it is manufactured in the United States and supports daily use with consistent results. Delivered through ExpressBox, duties included, arriving in 11-13 days.