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Foundation
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  2. Beauty
  3. Makeup
  4. Face
  5. Foundation
  6. Almay Truly Lasting…
Almay

Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear, Brightening, Hypoallergenic

Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear, Brightening, Hypoallergenic - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹2,720₹3,530

You save ₹810 (23%)

Qty
Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear, Brightening, Hypoallergenic — 120 Ivory
120 Ivory
₹2,470
₹3,530
In Stock
Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear, Brightening, Hypoallergenic — 220 Neutral
220 Neutral
₹2,720
₹3,530
In Stock

Estimated doorstep delivery by 22 Nov - 24 Nov from USA

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Tested and Trusted · Always Original & 100% Imported

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Sourced from US retailers
Sourced from US retailers
Factory-Sealed
Factory-Sealed
All Duties Included
All Duties Included
GST Invoice Issued
GST Invoice Issued
ExpressBox Tracked
ExpressBox Tracked
Secure Payments
14-Day Smile Guarantee
14-Day Smile Guarantee

Longwear foundation with brightening benefits

About this item

Almay Truly Lasting Color Liquid Makeup, 220 Neutral, is a longwear foundation available in India through crowcrowcrow, with a lightweight formula that provides natural luminosity and coverage.

Infused with vitamin E and lemon extract, it helps brighten dull skin and maintains a fresh glow even after restless nights. The seamless blend and buildable coverage suit sensitive skin types, delivering a flawless finish that lasts up to 16 hours, resistant to heat and humidity.

Imported directly from the USA, this dermatologist-tested, hypoallergenic, fragrance-free foundation is ideal for Indian consumers seeking reliable, long-lasting makeup with a luminous look. Delivery typically takes 11-13 days.

Key Features

  • Helps nourish and protect your skin for up to 16 hours and won’t rub off even in heat and humidity
  • Formulated with vitamin E and lemon extract to keep skin smooth and naturally radiant
  • Light to medium buildable coverage blends seamlessly for a naturally luminous and flawless finish
  • Helps to make dull skin look brighter so even a night of restless sleep won't show through the glow
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free

Why choose this product

Expertly Infused with Brightening Ingredients

Vitamin E and lemon extract nourish and protect skin while providing a luminous finish. Dermatologist tested, hypoallergenic, and fragrance free, ideal for sensitive skin in Indian weather.

Ideal for Sensitive, Sensitive Skin

Supports sensitive skin types with a fragrance-free, hypoallergenic formula that resists heat and humidity, lasting up to 16 hours for busy Indian days. Skip if you prefer full coverage or matte finish.

How to use

  • Dot and blend — Use fingers to dot foundation on the center of face, then blend outward for a seamless, luminous finish. Reapply as needed for all-day glow.
  • Build coverage — Apply additional dots for medium coverage, blending thoroughly for a natural, luminous look suitable for sensitive skin.
  • Set with powder — Pair with your favorite Almay powder for a complete, long-lasting look that resists heat and humidity in Indian weather.

Example scenarios

Typical situations where Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A Mumbai-based professional faces long, humid workdays and needs a foundation that lasts without touch-ups.

How this product helps

Supports 16 hours of wear, resists sweat and humidity, maintaining a luminous glow throughout the day.

2
Scenario 2
Illustrative example
Where it helps

A Delhi student with sensitive skin wants a hypoallergenic foundation that brightens dull skin.

How this product helps

Infused with vitamin E and lemon extract, it brightens and nourishes skin, suitable for sensitive skin types, arriving in 11-13 days.

Ingredients

Key IngredientsVitamin E, Lemon Extract
Active IngredientsTitanium Dioxide, Zinc Oxide [nano]
Free FromFragrance, Cruelty

How we compare

FeatureAlmay Truly LastingOthers
FormulationInfused with vitamin E and lemon extract for brightening and nourishmentIndian brands offer similar formulations but may lack brightening ingredients
Price per unit₹2,720 per fl oz₹800-₹1500 for 30ml (1 fl oz) locally
Long wear in Indian climateSupports up to 16 hours, resistant to heat and humidityMost Indian foundations last 8-12 hours, less resistant to heat
Sensitive skin suitabilityDermatologist tested, hypoallergenic, fragrance freeMany Indian foundations contain fragrances or preservatives

Product details

SKUyma0194
GTIN00309970231040
BrandAlmay
Size1 fl oz (Pack of 1)
Color220 Neutral
ContainerBottle
Item FormLiquid

About Almay

Almay is a dermatologist-tested, hypoallergenic brand known for gentle, effective makeup solutions for sensitive skin.

Compliance & Legal

This is a cosmetic product; for external use only. No medical claims or treatment benefits.

Customer Reviews

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FAQ, See What Others Asked

Can this foundation be used on sensitive skin?
Yes, Almay Truly Lasting Color Liquid Makeup is dermatologist tested, hypoallergenic, fragrance free, and suitable for sensitive skin types, providing up to 16 hours of wear.
How long does this foundation last in Indian weather?
Supports up to 16 hours of wear, resistant to heat and humidity, making it ideal for Indian climate conditions, even during long workdays.
Is this foundation safe for daily use?
Yes, it is formulated with skin-friendly ingredients, dermatologist tested, hypoallergenic, fragrance free, and cruelty free, suitable for daily wear.
How do I apply this foundation for a luminous finish?
Use your fingers to dot on and blend from the center of your face outward for a seamless, luminous, and natural look. Reapply as needed for all-day brightness.
What is the best way to buy authentic Almay foundation in India?
Purchase from authorized US retailers and brand partners via crowcrowcrow. The product is factory-sealed, imported per order, with all duties and GST included, arriving in 11-13 days.

Frequently bought together

Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear, Brightening, Hypoallergenic

This item:

Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear, Brightening, Hypoallergenic

₹2,720

Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear, Brightening, Hypoallergenic

This item

Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear, Brightening, Hypoallergenic

₹2,720

Total price:

₹7,960

You save ₹4,000 (33%) Extra

3 items selected

3 items

₹7,960

You save ₹4,000 (33%) Extra

Product Comparison

Attributes
Current
Almay Truly Lasting Color Liquid Makeup 220 Neutral | Longwear, Brightening, Hypoallergenic
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COVERGIRL Simply Ageless 3-in-1 Foundation, Golden Tan 30ml (1 fl oz) | Anti-Aging & Wrinkle Reduction
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COVERGIRL Simply Ageless 3-in-1 Foundation - 225 Buff Beige 30 ml (1 Fl Oz) | Anti-Aging Formula with Hyaluronic Complex
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R+Co BLEU ESSENTIAL Conditioner 6.8 Oz | Gentle Daily-Use Repair & Shine
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Secret Antiperspirant and Deodorant Women, Unscented, 2.6 Oz (Pack of 6) | 24-Hour Sweat & Odor Protection
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Spec
Price
₹2,720
₹3,530
₹2,140
₹4,230
₹3,100
₹4,200
₹2,410
₹3,840
₹3,100
₹4,200
₹9,120
₹13,080
₹6,210
₹6,280
Brand NameAlmayCOVERGIRLCOVERGIRLCOVERGIRLCOVERGIRLR+CoSecret
Item FormLiquidN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹2,720₹3,530

You Save ₹810

Estimated doorstep delivery by 22 Nov - 24 Nov from USA
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Tracked delivery

Tracked from USA · duties included
Genuine USA Imported Product
Damaged? Covered*

*Genuine defect, damage, wrong item or non-delivery, reported within 14 days; refund after inspection. Conditions

Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

Why shop with us

Crowcrowcrow: The Only Safe Lane for US-Market Exclusives

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vs
₹8,160+ (3× the price)
₹2,720 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
11-13 days · live tracking
Grey market, no guarantee, no protection, no refund
Sourced from US retailers, India-verified, return available
Lost in transit = ₹0 back
Full protection included