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Estimated doorstep delivery by 16 Nov - 18 Nov from USA
Long-lasting luminous foundation at a competitive price
Almay Truly Lasting Color Liquid Foundation is a lightweight, long-wear makeup designed for a luminous, flawless finish. Infused with vitamin E and lemon extract, it nourishes skin while providing up to 16 hours of coverage. Its seamless blend helps dull skin appear brighter, even after restless nights, making it ideal for daily use in Indian weather conditions.
Formulated to resist heat and humidity, this hypoallergenic, dermatologist-tested foundation suits sensitive skin types. Its natural finish enhances your glow without feeling heavy or greasy, ensuring a fresh look from morning to night. Pair with your favorite Almay powder and blush for a complete, radiant look.
Imported directly from the USA, this 1 fl oz bottle is perfect for those seeking quality, long-lasting foundation with brightening benefits. Delivered in 11-13 days, it offers reliable, duty-paid shipping for Indian consumers.
Expertly formulated with nourishing ingredients
Vitamin E and lemon extract help protect and brighten skin, while the lightweight, blendable formula ensures a luminous, natural finish. Suitable for sensitive skin, it resists heat and humidity, perfect for Indian weather.
Ideal for those seeking long-lasting, luminous coverage
This hypoallergenic foundation provides up to 16 hours of wear, brightening dull skin even after restless nights. Perfect for daily use in Indian climates, it blends seamlessly for a natural glow.
Typical situations where Almay Truly Lasting Color Liquid Foundation helps — illustrative scenarios, not customer reviews.
A 28-year-old Mumbai professional needs all-day luminous coverage in humid weather.
Applied in the morning, it stays luminous and bright through 16-hour workdays, saving touch-ups and maintaining glow.
A 35-year-old Delhi woman with dull skin wants brightening foundation that resists sweat.
Infused with lemon extract, it brightens dull skin and resists heat, lasting up to 16 hours without rubbing off.
| Key Ingredients | Vitamin E, Lemon Extract |
| Allergens | None specified |
| Free From | Fragrance, Cruelty |
| Feature | Almay Truly Lasting | Others |
|---|---|---|
| Shelf Life | 3 years unopened, 6 months opened | Varies by brand, typically 1-2 years unopened |
| Formulation | Infused with vitamin E and lemon extract for brightening | Commonly contains mineral oils or silicones, less brightening |
| Price per ml | ₹89.00 per ml | ₹500-₹900 for 30ml, often higher per ml |
| Durability in Indian climate | Resists heat and humidity, lasts up to 16 hours | May melt or fade in humid weather, shorter wear |
| SKU | uva3486 |
| GTIN | 0309970231019 |
| Brand | Almay |
| Size | 30ml (1 fl oz) |
| Color | 120 Ivory |
| Container | Bottle |
| Item Form | Liquid |
About Almay
Almay is a trusted American brand known for dermatologist-tested, hypoallergenic makeup products designed for sensitive skin.
Compliance & Legal
This is a cosmetic product; not intended to diagnose, treat, cure or prevent any disease.
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This item:
Almay Truly Lasting Color Liquid Foundation, 120 Ivory | Longwear, Hypoallergenic, Brightening Finish
2,670
This item
Almay Truly Lasting Color Liquid Foundation, 120 Ivory | Longwear, Hypoallergenic, Brightening Finish
2,670
Total price:
7,910
You save 4,050 (34%) Extra3 items selected
3 items
7,910You save 4,050 (34%) Extra
| Attributes | Current |  |  |  |  | ||
|---|---|---|---|---|---|---|---|
| Spec | |||||||
| Price | 2,670 3,530 | 2,140 4,230 | 3,100 4,200 | 2,410 3,840 | 2,110 4,230 | 4,550 8,190 | 7,490 8,440 |
| Brand Name | Almay | COVERGIRL | COVERGIRL | COVERGIRL | COVERGIRL | POLAMD | Guinot |
| Item Form | Liquid | N/A | N/A | N/A | N/A | N/A | N/A |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
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