You save 790 (23%)
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Estimated doorstep delivery by 4 Nov - 6 Nov from USA
Restore Brilliance to Your Whites
Mrs. Stewart's Concentrated Liquid Bluing (472ml/16 Fl Oz, 2-pack) is a USA-imported laundry whitener that restores brilliance to white fabrics. Unlike harsh bleaches, its gentle formula tones down yellowing and dinginess, making whites appear whiter. It's ideal for use in all washing machines, including front-loaders, by adding it to the soap cup.
This concentrated liquid bluing is formulated to be unscented and is free from gluten and GMOs. Reviewers note its effectiveness in toning down yellowing and bringing linens back to life. It's a trusted choice for achieving exceptionally bright whites without the damage often associated with bleach.
For Indian households, this imported bluing offers a unique solution for maintaining the crispness of white garments, especially in areas with hard water or specific washing machine types. All customs duties and GST are included in the price, with delivery via ExpressBox tracked shipping.
The Science Behind Brighter Whites
Mrs. Stewart's Liquid Bluing uses a unique formulation to deposit a tiny amount of blue pigment onto fabric. This optical effect counteracts yellowing, making whites appear brighter and cleaner than bleach alone. Unlike bleach, it doesn't damage fabric fibers. The concentrated nature means a small amount provides significant brightening power, making it an economical choice for maintaining the crispness of your white laundry. It's free from gluten and GMOs, ensuring a clean and effective wash.
Who It's For vs. Who Should Skip It
This product is perfect for homemakers and anyone looking to restore the original brilliance to white clothing, linens, and even some craft projects. It's ideal for those who find bleach too harsh or ineffective against yellowing. If you have sensitive skin or are concerned about fabric damage, this bluing is a gentler alternative. Skip if you are looking for a detergent that cleans stains; this product is a whitener and brightener, not a stain remover. For heavily stained items, pre-treatment with a dedicated stain remover is recommended before using bluing.
Typical situations where Mrs. Stewart's Concentrated Liquid Bluing 472ml (16 Fl Oz) | Whitens Whites Better Than Bleach helps — illustrative scenarios, not customer reviews.
Maintaining crisp white school uniforms or bed linens in Indian homes.
Mrs. Stewart's Liquid Bluing restores original brightness, counteracting yellowing from sweat and everyday wear. Use 1/4 cup in the wash cycle for consistently whiter results, better than bleach alone.
Achieving a professional finish for white clothing or craft projects.
This concentrated bluing provides a subtle, optical brightening effect without damaging fabric. Ideal for achieving a pristine look for formal wear or ensuring vibrant white results in fabric crafts.
| Key Ingredient | Blue pigment (proprietary) |
| Active Ingredients | Proprietary blend for whitening |
| Allergens | None listed |
| Directions | Add 1/4 to 1/2 cup of bluing to the soap cup of your washing machine. Run the wash cycle as usual. For hand washing, add 1-2 tablespoons to a gallon of rinse water. |
| Frequency | Use as needed for whitening whites, typically once every few washes or when whites appear dingy. |
| Serving Size | 1/4 to 1/2 cup per machine wash |
| Cost per use | 16 Fl Oz bottle at ~1/4 cup per wash = ~32 washes: ₹83.13 per wash |
| Shelf life after opening | 12 months (category default for liquid laundry products) |
| Contraindications | Do not use on colored fabrics as it may cause blue staining. Not a stain remover; use for whitening only. |
| Allergens / common irritants | None listed |
| Feature | Mrs. Stewart's Concentrated | Others |
|---|---|---|
| Primary Function | Whitens and brightens whites by counteracting yellowing; gentle on fabric. | Many local 'whiteners' are bleach-based or stain removers; effectiveness varies by brand and formulation. |
| Formulation | Concentrated liquid, unscented, gluten-free, non-GMO. Uses blue pigment for optical brightening. | Varies widely; often bleach-based, may contain dyes or fragrances. Availability of unscented/gentle options is limited. |
| Fabric Safety | Gentle on fabric fibers, does not cause damage like bleach. | Bleach-based products can weaken fibers and cause yellowing over time. Other brighteners may contain harsh chemicals. |
| Cost per Use | 16 Fl Oz bottle at ~1/4 cup per wash = ~32 washes: ₹83.13 per wash | Local whiteners/brighteners vary; typical 500ml bottles range from ₹200-₹400, offering similar or fewer washes. |
| Availability in India | Imported directly from USA, duties and GST included. | Widely available in local stores and online marketplaces. |
| SKU | bxa0488 |
| GTIN | 0070444919251 |
| Brand | Mrs. Stewart's Bluing |
| Product Form | Liquid |
| Scent | Unscented |
| Volume | 472 ml (16 Fl Oz) per bottle |
| Pack Size | 2 Bottles |
| Total Volume | 944 ml (32 Fl Oz) |
| Item Weight | 0.54 kg (1.2 lbs) per bottle |
| Dimensions (per bottle) | 7.8 cm L x 8.6 cm W x 16.1 cm H |
| Country of Origin | United States |
| Material Feature | Concentrated |
| Free From | Gluten Free, Non-GMO |
About Mrs. Stewart's Bluing
Mrs. Stewart's Bluing has been a trusted name for laundry whitening since 1883, known for its effective, gentle, and concentrated liquid formula.
Compliance & Legal
No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging.
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This item:
Mrs. Stewart's Concentrated Liquid Bluing 472ml (16 Fl Oz) | Whitens Whites Better Than Bleach
2,660
This item
Mrs. Stewart's Concentrated Liquid Bluing 472ml (16 Fl Oz) | Whitens Whites Better Than Bleach
2,660
Total price:
17,140
You save 8,700 (34%) Extra3 items selected
3 items
17,140You save 8,700 (34%) Extra
| Attributes | Current |  |  |  | |||
|---|---|---|---|---|---|---|---|
| Spec | |||||||
| Price | 2,660 3,450 | 8,960 14,380 | 5,520 8,010 | 5,120 6,980 | 2,560 2,580 | 1,640 2,960 | 8,010 12,260 |
| Rating | 4.63(8) | 4.60(63K+) | 4.60(26K+) | 4.50(25K+) | 4.60(1,874) | 4.80(73K+) | 4.60(63K+) |
| Brand Name | Mrs. Stewart's Bluing | ARM & HAMMER | TYLER CANDLE COMPANY | Nikwax | Heritage Park Laundry Essentials | Tide | ARM & HAMMER |
| Item Form | Liquid | N/A | N/A | N/A | N/A | N/A | N/A |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
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