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Chicken
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  7. Massel Salt Reduced…
Massel

Massel Salt Reduced Chicken Style Bouillon Powder 140g (4.9 oz) | Low Sodium, Vegan, Gluten-Free Stock Base

4.5
(192 Ratings)
Massel Salt Reduced Chicken Style Bouillon Powder 140g (4.9 oz) | Low Sodium, Vegan, Gluten-Free Stock Base - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹8,218₹10,804

You save ₹2,586 (24%)

24% off the seller list price

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400+ bought across the US last month
Massel Salt Reduced Chicken Style Bouillon Powder 140g (4.9 oz) | Low Sodium, Vegan, Gluten-Free Stock Base — 5.88 Ounce
5.88 Ounce
₹1,622
₹2,470
(₹276 / count)
In Stock
Massel Salt Reduced Chicken Style Bouillon Powder 140g (4.9 oz) | Low Sodium, Vegan, Gluten-Free Stock Base — Salt Reduced Chicken Style
Salt Reduced Chicken Style
₹8,218
₹10,804
In Stock

Doorstep delivery by 19 Oct - 21 Oct from USA

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Product details

SKUhcz4418
GTIN0810206000618
BrandMassel
Product NameSalt Reduced Chicken Style Bouillon Powder
Size140g (4.9 oz)
Item FormPowder
FlavourSalt Reduced Chicken Style
Diet TypeVegan, Gluten-Free, Dairy-Free, Low FODMAP
SpecialtyTrans Fat Free, Wheat Free, GMO Free, Kosher, No Added MSG
Country of OriginProudly Australian Made and Owned — US retail version, sourced from authorized US retailers and authorized brand partners
Item Weight140g (4.9 oz)

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Massel Salt Reduced Chicken Style Bouillon Powder 140g (4.9 oz) | Low Sodium, Vegan, Gluten-Free Stock Base

This item:

Massel Salt Reduced Chicken Style Bouillon Powder 140g (4.9 oz) | Low Sodium, Vegan, Gluten-Free Stock Base

₹8,218

Massel Salt Reduced Chicken Style Bouillon Powder 140g (4.9 oz) | Low Sodium, Vegan, Gluten-Free Stock Base

This item

Massel Salt Reduced Chicken Style Bouillon Powder 140g (4.9 oz) | Low Sodium, Vegan, Gluten-Free Stock Base

₹8,218

Total price:

₹19,288

You save ₹7,341 (28%) Extra

3 items selected

3 items

₹19,288

You save ₹7,341 (28%) Extra

Imported from USA
₹8,218₹10,804

You Save ₹2,586

Estimated delivery: Doorstep delivery by 19 Oct - 21 Oct from USA
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Elevate Your Cooking with Healthier Flavour

About this item

Massel Salt Reduced Chicken Style Bouillon Powder (140g/4.9 oz) is an Australian-made, low-sodium, and vegan stock base designed for everyday cooking. It provides a sensational, chef-quality flavour without the need for long simmering times, making it a convenient addition to Indian home cooking. Imported for authentic taste and quality, it's free from common allergens and contains no added MSG.

This versatile powder dissolves easily, making it perfect for enhancing the flavour of soups, casseroles, risottos, sauces, and marinades. Its significantly lower sodium content compared to regular stock cubes allows for better control over seasoning, making it a healthier choice for those managing their sodium intake or following a heart-healthy diet. The natural ingredients ensure a deeply satisfying taste for everyone.

Compared to many local Indian seasoning powders that can be high in sodium and MSG, Massel offers a cleaner, more controlled flavour profile. It's ideal for those seeking a healthier alternative without compromising on taste. All customs duties and GST are included in the price, with delivery via ExpressBox tracked shipping.

Key Features

  • NATURAL INGREDIENTS, NO COMPROMISE: Made with natural flavours and ingredients, Massel chicken style bouillon powder are trans fat free and suitable for vegan diets so everyone at the table can enjoy a deeply satisfying, flavoursome broth or stock base.
  • SALT REDUCED FOR A HEALTHIER CHOICE: With significantly less sodium than regular stock cubes, Massel Salt Reduced Chicken Style Bouillon Cubes let you control the salt in your cooking without sacrificing flavour, ideal for those managing their sodium intake or following a heart-healthy diet.
  • FREE FROM COMMON ALLERGENS: Certified Low FODMAP and free from common allergens, these chicken style stock powder are gluten free, dairy free, and contain no added MSG, making them one of the most allergy-friendly bouillon cubes available.
  • VERSATILE EVERYDAY COOKING ESSENTIAL: Use as a low sodium broth base for soups, casseroles, risottos, sauces, and marinades. Keep a 4.9 oz bouillon powder on hand so you're never without a quality stock base when you need it most.
  • AUSTRALIAN MADE AND OWNED: Massel is proudly Australian made and owned, crafting trusted stock products for home cooks and professional kitchens alike for over 30 years. A staple of the Australian pantry, now available in a convenient 4.9 oz bouillon powder.

Why choose this product

Elevate Your Indian Cooking with Authentic Flavour

Massel Salt Reduced Chicken Style Bouillon Powder brings a sensational, chef-quality chicken flavour to your Indian dishes. Unlike many local seasoning powders that rely heavily on MSG and high sodium, Massel uses natural ingredients and a carefully balanced blend for a cleaner, more satisfying taste. This imported powder is perfect for enhancing everything from everyday dals and vegetable curries to gravies and marinades, offering a depth of flavour that elevates your home cooking without the long hours of traditional stock preparation. Enjoy a truly authentic taste experience.

Who Should Choose Massel & Who Should Consider Alternatives

This bouillon powder is ideal for health-conscious individuals, vegans, and those managing sodium intake or following a Low FODMAP diet. It's perfect for anyone seeking a gluten-free, dairy-free, and allergen-friendly flavour enhancer. However, if you require a very intense, traditional chicken broth flavour derived from actual chicken bones and meat, or if you are not concerned about sodium content, you might find local, full-sodium chicken stocks or broths more suitable. For those sensitive to yeast extract, a different flavour profile might be preferred.

How to use

  • Prepare Broth Base — Dissolve one teaspoon (approx. 5g) of Massel Salt Reduced Chicken Style Bouillon Powder in one cup (240ml) of hot water. Stir well until fully dissolved to create a flavourful broth.
  • Enhance Soups and Stews — Add the prepared broth directly to soups, stews, casseroles, or risottos. Adjust the amount of powder used to achieve your desired flavour intensity and salt level.
  • Flavour Marinades and Sauces — Use the bouillon powder as a seasoning for marinades for chicken or vegetables, or incorporate it into sauces and gravies to add a rich, savoury chicken flavour.

Example scenarios

Typical situations where Massel Salt Reduced Chicken Style Bouillon Powder 140g (4.9 oz) | Low Sodium helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A home cook in Delhi wants to make a healthy chicken soup for their family but is concerned about high sodium and MSG in local seasonings.

How this product helps

Using Massel Salt Reduced Chicken Style Bouillon Powder provides a clean, natural chicken flavour base. It's vegan, gluten-free, and low in sodium, ensuring a healthier, flavourful soup that everyone can enjoy without worrying about artificial ingredients or excessive salt.

2
Scenario 2
Illustrative example
Where it helps

A busy professional in Mumbai needs a quick way to add flavour to stir-fries and marinades without compromising dietary restrictions like veganism or gluten intolerance.

How this product helps

Massel's powder dissolves instantly, making it perfect for quick flavour enhancement. Its vegan and allergen-free formulation means it fits seamlessly into various dietary needs, offering a versatile and healthy seasoning option for everyday meals.

Nutrition Facts

Key Ingredients
Southern Ocean Sea Salt, Maize Maltodextrin, Natural Vegetable Flavours, Yeast Extract, Caramelised Sugar Syrup, Cane Sugar, Canola Oil, Dehydrated Celery
Allergens
None stated (free from common allergens)
Added MSG
No

How we compare

FeatureMassel Salt ReducedOthers
Sodium ContentSignificantly reduced sodium; ideal for health-conscious diets.Typically high in sodium; may contain added MSG (varies by brand).
Flavour ProfileNatural chicken flavour, balanced with herbs; clean taste.Often MSG-driven, intense savoury flavour; can be overpowering (varies by brand).
Dietary SuitabilityVegan, Gluten-Free, Dairy-Free, Low FODMAP, No Added MSG.May contain gluten, dairy, MSG, or animal products (varies by brand).
Cost per Use140g powder yields ~28 cups: ₹294 per cupLocal powders often sell at ₹150-300 for 200g, yielding ~40 cups (₹3.75-7.5/cup).
Ingredient QualityNatural ingredients, sea salt, vegetable flavours.May contain artificial flavours, colours, and preservatives (varies by brand).

About Massel

Massel is a trusted Australian brand with over 30 years of experience crafting high-quality, flavourful stock products for home cooks and professional kitchens.

Compliance & Legal

No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging.

FAQ, See What Others Asked

How to buy authentic Massel Salt Reduced Chicken Style Bouillon Powder in India?
Purchase authentic Massel Salt Reduced Chicken Style Bouillon Powder from crowcrowcrow.com. We import directly from authorized US retailers and authorized brand partners, ensuring products are factory-sealed and genuine. All customs duties and GST are included in the listed INR price, and your order is shipped via ExpressBox tracked delivery for peace of mind.
How much Massel Salt Reduced Chicken Style Bouillon Powder should I use to replace prepared chicken broth in recipes?
Typically, one teaspoon of Massel Salt Reduced Chicken Style Bouillon Powder dissolved in one cup (240 ml) of hot water equals one cup of standard chicken broth or stock. Always follow specific package instructions for exact ratios to achieve the desired flavour intensity.
Does imported Massel Salt Reduced Chicken Style Bouillon Powder require refrigeration?
Massel Salt Reduced Chicken Style Bouillon Powder is a dry product and can be stored in a cool, dry pantry in an airtight container to prevent moisture clumping. Refrigeration is not required for the powder form, ensuring long-term stability at room temperature.
Is Massel Salt Reduced Chicken Style Bouillon Powder suitable for daily use in India?
Yes, Massel Salt Reduced Chicken Style Bouillon Powder is suitable for daily use in India. Its low-sodium, vegan, and allergen-free formulation makes it a healthier choice for regular cooking. Store it in an airtight container to maintain freshness in humid Indian climates.
What are the benefits of using Massel Salt Reduced Chicken Style Bouillon Powder?
The benefits include significantly reduced sodium content, making it healthier than regular stock cubes. It is vegan, gluten-free, dairy-free, and free from common allergens and added MSG, offering a clean flavour profile for everyday cooking.
What is the difference between Massel Salt Reduced Chicken Style Bouillon Powder and local Indian seasoning powders?
Massel uses natural flavours and ingredients with significantly less sodium and no added MSG, unlike many local powders that can be high in salt and artificial enhancers. This imported option provides a cleaner, more controlled flavour, suitable for health-conscious consumers.
Are there any side effects of using Massel Salt Reduced Chicken Style Bouillon Powder?
Massel Salt Reduced Chicken Style Bouillon Powder is generally safe and free from common allergens. However, individuals sensitive to yeast extract or requiring a strong, traditional chicken flavour from actual meat might prefer other options. Always check ingredients if you have specific sensitivities.

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Spec
Price
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
₹8,218
₹10,804
₹5,535
₹8,197
₹5,535
₹7,628
₹1,337
₹2,251
₹2,087
₹2,622
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Rating
4.50(192)
4.30(2,178)
4.40(672)
4.50(3,249)
4.88(8)
4.30(6,930)
4.80(4,164)
Brand NameMasselNeuroNeuroNature ValleyPyureRYZE SUPERFOODSKIRKLAND
Item FormPowderN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
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