Priya, 5, Mumbai, needs quiet activity during travel and rainy days.
Mad Mattr's mess-free, shape-holding dough keeps her engaged for hours, ideal for travel and indoor play, with no mess or drying out.
You save 1,960 (36%)
Estimated doorstep delivery by 20 Nov - 22 Nov from USA






Support Creativity & Calmness at a Great Price
Mad Mattr Sensory Modeling Dough is a soft, stretchy, proprietary compound that flows like sand but molds like dough, providing a unique tactile experience for children. Designed for ages 3 and up, it supports fine motor development, sensory regulation, and creativity. Its non-drying formula ensures it stays soft indefinitely, making cleanup easy and mess-free. Perfect for sensory, fidget, and calm-down play, it can be kneaded, rolled, or shaped into detailed sculptures that hold sharp features. Suitable for classrooms, therapy, or home use, it comes in a resealable pouch for freshness. Made in Sweden from non-toxic materials, it is a safe, engaging, and award-winning toy for kids' arts and crafts.
Children and therapists alike praise Mad Mattr for its durability and sensory benefits. Its ability to support fine motor skills and focus makes it a favorite in occupational therapy and sensory classrooms. The dough's unique texture and shape-holding capacity outperform grainy sand or traditional playdough, offering hours of quiet, imaginative play. Its mess-free nature means it sticks to itself, not surfaces, ensuring a clean experience at home or in the classroom. Available in multiple colors and bundles, it is an ideal gift or classroom supply for kids aged 3 and above. Delivery via ExpressBox arrives in 11-13 days, with all duties included for hassle-free import.
Proprietary Non-Toxic Compound
Mad Mattr's unique formula flows like sand but molds like dough, supporting detailed creations and sensory regulation. Its non-drying, mess-free design makes it ideal for continuous use in therapy, classrooms, and homes. Made in Sweden, it meets safety standards for children, providing a durable, safe, and engaging sensory experience.
Who Should Use & Who Should Skip
Perfect for children aged 3+ to develop fine motor skills, focus, and creativity. Skip if your child has latex or polymer allergies, or prefers water-based playdough. Not suitable for children under 3 without adult supervision.
Typical situations where MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft helps — illustrative scenarios, not customer reviews.
Priya, 5, Mumbai, needs quiet activity during travel and rainy days.
Mad Mattr's mess-free, shape-holding dough keeps her engaged for hours, ideal for travel and indoor play, with no mess or drying out.
| Recommended Age | 3+ |
| How to Use | Open pouch, knead, and mold into shapes or sculptures. Reseal pouch after play to keep fresh. |
| Feature | MAD MATTR Sensory | Others |
|---|---|---|
| Shape-Holding Capacity | Supports sharp details and complex builds, outperforming grainy sand and traditional dough | Most local playdough softens or crumbles, limited detail support |
| Mess & Clean-up | Sticks to itself, not surfaces; stays soft, no water needed | Crumbling, sticky, requires water or frequent replacement |
| Durability & Reusability | Indefinitely soft, shape-retentive, supports repeated use | Hardens or dries out quickly, needs replacement |
| Safety & Composition | Made in Sweden, non-toxic, meets safety standards | Varies, often with unknown safety certifications |
| SKU | ebj9828 |
| GTIN | 7320582109001 |
| Size | 10oz (283g) |
| Brand | MAD MATTR |
| Color | Yellow |
| Material | Non-toxic proprietary polymer |
| Made in | Sweden |
About MAD MATTR
MAD MATTR is renowned for innovative, non-toxic sensory toys that support child development and creativity worldwide.
Compliance & Legal
This is a children's toy; keep away from eyes and mouth. Adult supervision recommended. No medical claims.
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This item:
MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids
3,440

This item
MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids
3,440
Total price:
13,950
You save 6,490 (32%) Extra3 items selected
3 items
13,950You save 6,490 (32%) Extra
| Attributes | Current ![]() | ![]() | ![]() | |||
|---|---|---|---|---|---|---|
| Spec | ||||||
| Price | 3,440 5,400 | 1,970 2,990 | 8,540 12,050 | 3,290 4,700 | 3,290 4,990 | 3,290 4,970 |
| Brand Name | MAD MATTR | Play-Doh | Play-Doh | Crayola | MAD MATTR | MAD MATTR |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
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