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MAD MATTR

MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids

MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹3,440₹5,400

You save ₹1,960 (36%)

Qty
MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids — Red
Red
₹3,290
₹4,680
In Stock
MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids — Yellow
Yellow
₹3,440
₹5,400
In Stock

Estimated doorstep delivery by 20 Nov - 22 Nov from USA

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About this item

Mad Mattr Sensory Modeling Dough is a soft, stretchy, proprietary compound that flows like sand but molds like dough, providing a unique tactile experience for children. Designed for ages 3 and up, it supports fine motor development, sensory regulation, and creativity. Its non-drying formula ensures it stays soft indefinitely, making cleanup easy and mess-free. Perfect for sensory, fidget, and calm-down play, it can be kneaded, rolled, or shaped into detailed sculptures that hold sharp features. Suitable for classrooms, therapy, or home use, it comes in a resealable pouch for freshness. Made in Sweden from non-toxic materials, it is a safe, engaging, and award-winning toy for kids' arts and crafts.

Children and therapists alike praise Mad Mattr for its durability and sensory benefits. Its ability to support fine motor skills and focus makes it a favorite in occupational therapy and sensory classrooms. The dough's unique texture and shape-holding capacity outperform grainy sand or traditional playdough, offering hours of quiet, imaginative play. Its mess-free nature means it sticks to itself, not surfaces, ensuring a clean experience at home or in the classroom. Available in multiple colors and bundles, it is an ideal gift or classroom supply for kids aged 3 and above. Delivery via ExpressBox arrives in 11-13 days, with all duties included for hassle-free import.

Key Features

  • SOFT, STRETCHY SENSORY DOUGH THAT ACTUALLY HOLDS ITS SHAPE: Mad Mattr is a one-of-a-kind sensory dough and modeling dough that flows like sand but molds like play dough, so kids can sculpt, stretch, and build detailed creations that don't collapse. A true sensory experience that goes beyond ordinary playdough or grainy kinetic-style sand.
  • NEVER DRIES OUT AND MESS-FREE PLAY: Unlike traditional play dough that crumbles and hardens, Mad Mattr non drying playdough stays soft forever with no water and no storage tricks. It sticks to itself, not to carpets or furniture, so this is the clean, low-mess modeling dough for kids you actually want at home, in the classroom, or on the go.
  • BUILDS FINE MOTOR SKILLS AND CALM, FOCUSED PLAY: Squishing, stretching, and shaping Mad Mattr stretchy play dough strengthens little hands while supporting sensory regulation, focus, and creativity. A favorite natural play dough alternative in occupational therapy, sensory-inclusive classrooms, and quiet-time routines for dough for kids ages 3 and up.
  • THE SCREEN-FREE SENSORY TOY PARENTS ACTUALLY REACH FOR: Mad Mattr turns 10 quiet minutes into 60 minutes of hands-on, imagination-led play. Perfect for homework breaks, restaurants, waiting rooms, and calm-down corners, this open-ended modeling dough keeps kids focused on creating instead of scrolling.
  • THE PERFECT OPEN-ENDED GIFT FOR KIDS 3 AND UP: Each 10 oz resealable pouch of Mad Mattr sensory modeling dough is ready to mold straight out of the pack, great for birthdays, road trips, stocking stuffers, classroom rewards, rainy-day crafts, and sensory bins. Available as a single color pack or in 2-pack, 3-pack, and 5-pack bundles so every kid gets their favorite color.

Why choose this product

Proprietary Non-Toxic Compound

Mad Mattr's unique formula flows like sand but molds like dough, supporting detailed creations and sensory regulation. Its non-drying, mess-free design makes it ideal for continuous use in therapy, classrooms, and homes. Made in Sweden, it meets safety standards for children, providing a durable, safe, and engaging sensory experience.

Who Should Use & Who Should Skip

Perfect for children aged 3+ to develop fine motor skills, focus, and creativity. Skip if your child has latex or polymer allergies, or prefers water-based playdough. Not suitable for children under 3 without adult supervision.

How to use

  • Open and Knead — Open the resealable pouch, knead the dough until soft and pliable, ready for shaping or sculpting.
  • Create & Build — Use fingers, molds, or tools to build detailed shapes, characters, or structures. Support fine motor skills and creativity.
  • Reseal & Store — After play, reseal the pouch tightly to keep the dough soft and ready for next use. Store in a cool, dry place.

Example scenarios

Typical situations where MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

Priya, 5, Mumbai, needs quiet activity during travel and rainy days.

How this product helps

Mad Mattr's mess-free, shape-holding dough keeps her engaged for hours, ideal for travel and indoor play, with no mess or drying out.

Age range & safety

Play & age guidance

Recommended Age3+
How to UseOpen pouch, knead, and mold into shapes or sculptures. Reseal pouch after play to keep fresh.

How we compare

FeatureMAD MATTR SensoryOthers
Shape-Holding CapacitySupports sharp details and complex builds, outperforming grainy sand and traditional doughMost local playdough softens or crumbles, limited detail support
Mess & Clean-upSticks to itself, not surfaces; stays soft, no water neededCrumbling, sticky, requires water or frequent replacement
Durability & ReusabilityIndefinitely soft, shape-retentive, supports repeated useHardens or dries out quickly, needs replacement
Safety & CompositionMade in Sweden, non-toxic, meets safety standardsVaries, often with unknown safety certifications

Product details

SKUebj9828
GTIN7320582109001
Size10oz (283g)
BrandMAD MATTR
ColorYellow
MaterialNon-toxic proprietary polymer
Made inSweden

About MAD MATTR

MAD MATTR is renowned for innovative, non-toxic sensory toys that support child development and creativity worldwide.

Compliance & Legal

This is a children's toy; keep away from eyes and mouth. Adult supervision recommended. No medical claims.

Customer Reviews

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FAQ, See What Others Asked

Is Mad Mattr sensory modeling dough safe for children in India?
Yes, Mad Mattr is made in Sweden from non-toxic, child-safe polymers. It is designed for children 3+ and supports sensory and fine motor development. Imported from authorized US retailers, it arrives in 11-13 days via ExpressBox, with all duties included.
How do I choose the right sensory dough for my child?
Look for non-toxic, durable, shape-holding dough like Mad Mattr. It supports sensory play, fine motor skills, and calm routines. Skip if your child has polymer allergies or prefers water-based playdough.
Can I use Mad Mattr daily for sensory therapy?
Absolutely. Its non-drying, mess-free formula makes it suitable for daily use at home, school, or therapy sessions. Reseal pouch after each session to maintain texture.
What is the best sensory modeling dough for kids in India?
Mad Mattr offers a unique, non-toxic, shape-holding experience that outperforms grainy sand or traditional playdough, making it ideal for sensory, fidget, and fine motor activities.
How long does Mad Mattr last in the pouch?
If unopened, it remains soft and usable indefinitely. Reseal pouch after each use to keep the dough fresh and pliable for ongoing play.

Frequently bought together

MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids

This item:

MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids

₹3,440

MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids

This item

MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids

₹3,440

Total price:

₹13,950

You save ₹6,490 (32%) Extra

3 items selected

3 items

₹13,950

You save ₹6,490 (32%) Extra

Product Comparison

Attributes
Current
MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for Kids
MAD MATTR Sensory Modeling Dough 10oz Yellow | Soft, Stretchy, Non-Drying Playdough for KidsBuy Now
Play-Doh Modeling Compound 10-Pack | Assorted Bright Colors for Kids 2+
Play-Doh Modeling Compound 10-Pack | Assorted Bright Colors for Kids 2+Buy Now
Play-Doh Fun Tub Set with 19 Accessories & 5 Colors | Preschool Arts & Crafts Toy for Ages 3+
Play-Doh Fun Tub Set with 19 Accessories & 5 Colors | Preschool Arts & Crafts Toy for Ages 3+Buy Now
Crayola Modeling Dough - Yellow (3lb) | Soft, Reusable, Non-Toxic Kids Art & Crafts
Crayola Modeling Dough - Yellow (3lb) | Soft, Reusable, Non-Toxic Kids Art & CraftsBuy Now
MAD MATTR 10oz Sensory Modeling Dough Pink | Stretchy, Non-Drying Playdough for Kids
MAD MATTR 10oz Sensory Modeling Dough Pink | Stretchy, Non-Drying Playdough for KidsBuy Now
MAD MATTR 10oz Sensory Modeling Dough | Stretchy Playdough for Kids, Purple, Non-Drying, Mess-Free, Ages 3+
MAD MATTR 10oz Sensory Modeling Dough | Stretchy Playdough for Kids, Purple, Non-Drying, Mess-Free, Ages 3+Buy Now
Spec
Price
₹3,440
₹5,400
₹1,970
₹2,990
₹8,540
₹12,050
₹3,290
₹4,700
₹3,290
₹4,990
₹3,290
₹4,970
Brand NameMAD MATTRPlay-DohPlay-DohCrayolaMAD MATTRMAD MATTR
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹3,440₹5,400

You Save ₹1,960

Estimated doorstep delivery by 20 Nov - 22 Nov from USA
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Tracked from USA · duties included
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Delivered to you

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₹10,320+ (3× the price)
₹3,440 locked, all-in
Hard to get the original US version in India
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