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Hair Color
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L'Oreal Paris

L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks

L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹2,770₹3,000

You save ₹230 (8%)

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L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks — Blacks & Browns
Blacks & Browns
₹2,770
₹3,000
In Stock
L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks — Blacks & Browns
Blacks & Browns
₹2,770
₹3,000
In Stock
L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks — Blacks & Browns
Blacks & Browns
₹2,720
₹2,940
In Stock
L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks — 01 Ultimate Black
01 Ultimate Black
₹2,770
₹3,000
In Stock

Estimated doorstep delivery by 6 Nov - 8 Nov from USA

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Achieve Luminous, Fade-Defying Black Hair Color at Home

About this item

L'Oreal Paris Superior Preference Permanent Hair Color in Ultimate Black offers a gold standard in fade-defying, luminous hair color designed for up to 9 weeks of radiance. Imported from authorized US retailers and authorized brand partners, this kit ensures you receive an authentic product that stands apart from local alternatives. The translucent gel formula, paired with our Care Supreme Conditioning treatment, creates beautifully crafted, long-lasting color with depth and dimension, suitable for all hair types.

The improved no-drip texture offers better hair adherence and a more precise application, coating each hair fiber effectively. The kit contains Color Gel, Developer Crème, Shine Protect Conditioner infused with UV Filter and Vitamin E to maintain first-day color vibrancy, a pair of gloves, and an instruction leaflet. This formula is designed to provide rich, luminous color and conditioning for resilient, silky hair.

For those seeking authentic, high-quality hair color in India, L'Oreal Paris Superior Preference offers a reliable choice. All customs duties and GST are pre-paid and included in the final price. Your order will be shipped via ExpressBox for tracked delivery to your pincode, with an estimated arrival window provided at checkout.

Key Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Why choose this product

Superior Fade-Defying Technology

Since 1973, L'Oreal Paris Superior Preference has been a benchmark for permanent hair color. Our unique Fade-Defying Color and Shine System uses translucent gel technology and a conditioning treatment to deliver luminous color with depth and dimension that lasts up to 9 weeks. This advanced formulation ensures superior color payoff and longevity, a difference you can see and feel compared to many local alternatives that may fade more quickly or lack conditioning benefits.

Ideal for Gray Coverage, but Consider Alternatives If...

This shade is excellent for covering gray hair and providing radiant, long-lasting color for all hair types. However, if you have extremely sensitive scalp or are looking for ammonia-free options, consider patch testing first or exploring brands specifically formulated for sensitive skin. For those seeking temporary root touch-ups between full colorings, a root concealer stick or mascara would be more appropriate.

How to use

  • Prepare for Application — Perform a skin allergy test 48 hours before use. Protect clothing with a towel and wear the included gloves. Mix the Color Gel and Developer Crème in a non-metallic bowl according to the instruction leaflet.
  • Apply Color to Hair — Using the applicator brush, apply the color mixture evenly to dry, unwashed hair, starting with the roots and working through to the ends. Ensure full saturation for complete coverage.
  • Process and Rinse — Leave the color on for the time specified in the instructions (typically 25 minutes). Rinse hair thoroughly with lukewarm water until water runs clear, then shampoo gently.
  • Condition and Finish — Apply the Shine Protect Conditioner generously to hair, leave on for 2 minutes, then rinse. Style as usual. Keep unused mixed product for future use is not possible; discard immediately.

Example scenarios

Typical situations where L'Oreal Paris Superior Preference Permanent Hair Color helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A woman in Delhi with naturally black hair wants to cover emerging gray strands and achieve a rich, dark color that lasts through the humid season.

How this product helps

L'Oreal Paris Superior Preference in Ultimate Black provides reliable gray coverage and up to 9 weeks of fade-defying color. Its conditioning formula helps maintain hair health, crucial for dealing with Delhi's climate, ensuring vibrant color without excessive dryness.

2
Scenario 2
Illustrative example
Where it helps

Someone in Mumbai needs a permanent hair color that won't fade quickly due to frequent washing and the humid climate, while also wanting a salon-like finish at home.

How this product helps

The no-drip gel formula and advanced dye concentration in this L'Oreal Paris kit ensure even application and long-lasting color. The included conditioner helps protect hair from environmental stressors, providing a salon-quality, luminous black finish that resists fading in humid conditions.

Ingredients

Key IngredientsAqua/Water/Eau, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, p-Phenylenediamine, Pentasodium Pentetate, m-Aminophenol, Resorcinol, Ammonium Acetate, Parfum/Fragrance, Ammonium Thiolactate, N,N-Bis(2-hydroxyethyl)-p-phenylenediamine Sulfate, Erythorbic Acid, 2,4-Diaminophenoxyethanol HCl, Hydroxypropyl Bis(N-hydroxyethyl-p-phenylenediamine) HCl, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol
Developer IngredientsAqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid
Conditioner IngredientsAqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire de Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Sodium PCA, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, PPG-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate
Free FromAluminum Free, Paraben Free, Dye Free (Note: Contains Hydrogen Peroxide, p-Phenylenediamine, Resorcinol)
AllergensContains ingredients which may cause allergic reactions. A skin allergy test is required 48 hours before use. Contains persulfates.

How we compare

FeatureL'Oreal Paris SuperiorOthers
Color Permanence & Fade ResistanceUp to 9 weeks fade-defying radiance; advanced dye concentration.Varies widely; many local brands may fade significantly within 4-6 weeks, requiring more frequent application.
Formula & ApplicationNo-drip gel formula for precise application; includes conditioning treatment.Often liquid or cream formulas that can be messier; conditioning may be less advanced or sold separately.
Gray CoverageDesigned for effective gray hair coverage and luminous results.Coverage can be inconsistent; some shades may not fully cover resistant grays.
Conditioning & ShineShine Protect Conditioner with UV Filter and Vitamin E for silky, resilient hair.Conditioning may be basic or absent; shine enhancement can be less pronounced.

Product details

SKUjyj3833
GTIN00071249154946
BrandL'Oreal Paris
Product NameSuperior Preference Luminous Fade-Defying Permanent Hair Color
Shade01 Ultimate Black
FormatGel Hair Color Kit
Hair TypeAll
PermanencePermanent
Color PermanencePermanent
Container TypeBox
Item Package Quantity1 Count (Pack of 1)
Item Weight0.4 oz (11.34 g)
Liquid Volume3.38 ml (0.11 Fl Oz)
Item Dimensions3.6" W x 6.25" H x 2.4" L (9.02cm W x 16.41cm H x 5.89cm L)
Country of OriginNot stated by manufacturer — US retail version, sourced from authorized US retailers and authorized brand partners

About L'Oreal Paris

L'Oreal Paris is a global beauty leader, renowned for its innovation in hair color technology and commitment to delivering high-quality, salon-inspired products.

Compliance & Legal

No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging.

Customer Reviews

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FAQ, See What Others Asked

How to buy an original L'Oreal Paris Superior Preference hair color in India?
To ensure you receive an original L'Oreal Paris Superior Preference hair color, purchase from authorized US retailers and authorized brand partners via crowcrowcrow.com. We import directly, ensuring factory-sealed products with all customs duties and GST included in the final price. Your order is shipped via ExpressBox for tracked delivery to your Indian pincode.
How long does L'Oreal Paris Superior Preference hair color last?
L'Oreal Paris Superior Preference Permanent Hair Color is designed to last for up to 9 weeks, providing fade-defying radiance and gray coverage. The formula's concentration of long-lasting dyes helps maintain color vibrancy, though longevity can vary based on hair type and aftercare.
Will L'Oreal Paris Superior Preference hair color transfer onto clothing or pillows?
While the no-drip gel formula aims for better hair adherence, some transfer may occur immediately after coloring, especially before the first shampoo. It is recommended to wear dark clothing during application and use a dark pillowcase for the first few washes to prevent staining.
Is L'Oreal Paris Superior Preference hair color safe for chemically treated or gray hair?
This permanent hair color is suitable for all hair types, including gray hair, and is designed to provide coverage and radiance. However, it is always recommended to perform a skin allergy test 48 hours before use. For chemically treated hair (e.g., permed or relaxed), wait at least 14 days before coloring.
How do I choose the right shade of L'Oreal Paris Superior Preference for my hair color?
L'Oreal Paris Superior Preference offers over 50 luminous shades. For Ultimate Black (01), it is best suited for individuals with naturally black hair or those seeking a very dark, intense black. Always refer to the shade guide on the box and consider your current hair color and desired outcome.
What is included in the L'Oreal Paris Superior Preference hair color kit?
The kit includes everything needed for a home application: Color Gel, Developer Crème, Shine Protect Conditioner (infused with UV Filter and Vitamin E), 1 pair of gloves, and an instruction leaflet. This comprehensive set ensures a complete coloring and conditioning process.
Can L'Oreal Paris Superior Preference hair color be used on eyebrows or eyelashes?
No, L'Oreal Paris Superior Preference hair color is specifically formulated for coloring hair on the head and should not be used on eyebrows or eyelashes. Using it on these areas can cause serious eye irritation or damage.

Frequently bought together

L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks

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L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks

₹2,770

L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks

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L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks

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Total price:

₹7,870

You save ₹690 (8%) Extra

3 items selected

3 items

₹7,870

You save ₹690 (8%) Extra

Product Comparison

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L'Oreal Paris Superior Preference Permanent Hair Color, Ultimate Black 1, 3.38ml (0.11 Fl Oz) | Fade-Defying Radiance for Up to 9 Weeks
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Mixed Chicks Sulfate-Free Shampoo for Colored & Chemically Treated Hair | Gentle Cleanser for Curly, Wavy & Straight Hair, 10 Fl Oz
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Spec
Price
₹2,770
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₹2,780
₹2,550
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₹7,690
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₹4,680
Brand NameL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisMixed Chicks
Item FormGelN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹2,770₹3,000

You Save ₹230

Estimated doorstep delivery by 6 Nov - 8 Nov from USA
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₹8,310+ (3× the price)
₹2,770 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
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14-16 days · live tracking
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