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Hair Color
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L'Oreal Paris

L'Oreal Paris Superior Preference Permanent Hair Color 4R Dark Auburn (2 x 1 Kit) | Fade-Defying Radiance Up to 9 Weeks

L'Oreal Paris Superior Preference Permanent Hair Color 4R Dark Auburn (2 x 1 Kit) | Fade-Defying Radiance Up to 9 Weeks - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹5,170₹5,990

You save ₹820 (14%)

14% off the seller list price

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L'Oreal Paris Superior Preference Permanent Hair Color 4R Dark Auburn (2 x 1 Kit) | Fade-Defying Radiance Up to 9 Weeks — 4R Dark Auburn
4R Dark Auburn
₹5,170
₹5,990
In Stock

Estimated doorstep delivery by 3 Nov - 5 Nov from USA

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Achieve Luminous, Fade-Defying Color at Home

About this item

L'Oreal Paris Superior Preference Permanent Hair Color in Dark Auburn (4R) delivers luminous, fade-defying color for up to 9 weeks. This USA-imported kit provides superior gray coverage and radiant results, arriving in approximately 12-14 days. The advanced no-drip gel formula ensures precise application and coats hair fibers effectively for a long-lasting, vibrant finish.

This comprehensive kit includes Color Gel, Developer Crème, and our exclusive Shine Protect Conditioner, infused with UV Filter and Vitamin E. This conditioner helps maintain first-day color vibrancy, leaving hair silky, resilient, and beautifully conditioned. Suitable for all hair types and colors, it ensures a salon-quality result at home.

Achieve your unique look with L'Oreal Paris Superior Preference. While local alternatives may offer temporary solutions, this permanent formula provides lasting radiance and deep conditioning. All customs duties and GST are included in your price, with fast, tracked delivery via ExpressBox.

Key Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Why choose this product

Luminous, Fade-Defying Color Science

L'Oreal Paris Superior Preference uses a translucent gel hair dye formula combined with an exclusive Care Supreme Conditioner featuring Shine Serum. This advanced system penetrates hair fibers to deposit rich, luminous color that resists fading for up to 9 weeks. Unlike some local options that may fade quickly or become brassy, our formula is crafted to maintain vibrancy and reflect light beautifully, ensuring your Dark Auburn shade looks fresh and radiant. The UV filter in our conditioner further protects color from environmental damage, keeping your hair looking salon-fresh.

Who It's For vs. Who Should Skip It

This permanent hair color is ideal for individuals seeking long-lasting, luminous Dark Auburn coverage with superior gray blending for all hair types. If you desire a rich, fade-defying color that maintains shine and condition, this is an excellent choice. However, if you prefer temporary color solutions, have extremely sensitive scalp conditions, or are looking for ammonia-free formulas, you may want to explore other options. Always perform a patch test 48 hours before use, especially if you have sensitive skin or have previously reacted to hair color products.

How to use

  • Prepare and Mix — Perform a skin allergy test 48 hours before use. Put on gloves. Squeeze the Color Gel into the Developer Crème bottle. Close and shake well until the mixture is smooth and uniform. Twist off the applicator tip.
  • Apply Color — Apply the mixture to dry, unwashed hair, starting at the roots. Use the applicator tip for precise root application. Work the color through the lengths of your hair, ensuring full saturation for even coverage. Leave on for the time specified in the instructions (typically 25-35 minutes).
  • Rinse and Condition — Rinse hair thoroughly with lukewarm water until the water runs clear. Apply the Shine Protect Conditioner generously, massaging it into your hair. Leave on for 2 minutes, then rinse completely. Style as usual.

Example scenarios

Typical situations where L'Oreal Paris Superior Preference Permanent Hair Color 4R Dark Auburn (2 x 1 Kit) | Fade-Defying Radiance Up to 9 Weeks helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A woman in Delhi wants to cover emerging gray roots between salon visits.

How this product helps

L'Oreal Paris Superior Preference in Dark Auburn (4R) provides permanent gray coverage that lasts up to 9 weeks. The no-drip gel formula allows for precise root application, ensuring a seamless blend with her existing hair color. This USA-imported kit offers a salon-quality touch-up at home.

2
Scenario 2
Illustrative example
Where it helps

Someone in Mumbai wants to achieve a vibrant auburn hair color without harsh chemicals.

How this product helps

This L'Oreal Paris kit offers a luminous Dark Auburn shade with a conditioning formula. While it contains ammonia and peroxide for permanent color, the included Shine Protect Conditioner helps maintain hair health and vibrancy. It's a good option for those seeking a lasting color change with a focus on shine.

Ingredients

Key ActivesAmmonia (for color lift), Hydrogen Peroxide (developer)
Conditioner IngredientsAqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum, Sodium PCA, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, PPG-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate
Color Gel IngredientsAqua/Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartam, Pentasodium Pentetate, Ammonium Acetate, Parfum, Sodium Metabisulfite, p-Phenylenediamine, 2-Amino-3-Hydroxypyridine, p-Aminophenol, Erythorbic Acid, 2-Methyl-5-Hydroxyethylaminophenol, 4-Amino-2-Hydroxytoluene, Resorcinol, m-Aminophenol, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol
Developer IngredientsAqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid
AllergensContains p-Phenylenediamine, Resorcinol, p-Aminophenol, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Ammonia, Hydrogen Peroxide. Contains ingredients which may cause allergic and/or other types of reactions. Patch test recommended 48 hours before use.
Free FromAlcohol Free (Conditioner)

How we compare

FeatureL'Oreal Paris SuperiorOthers
Color PermanencePermanent, up to 9 weeks fade-defying radianceVaries by brand; many offer temporary or semi-permanent options with shorter longevity.
Shade Vibrancy & ToneLuminous, multi-tonal reflects for rich, natural-looking colorCan vary; some local brands may offer less nuanced tones or appear brassy over time.
Gray CoverageSuperior coverage from root to tipEffectiveness varies; some may offer partial coverage or require multiple applications.
Formula & ApplicationNo-drip gel formula for precise application, conditioning conditioner with UV filterFormulas vary; some may be messier to apply or lack advanced conditioning agents.
Cost per application2 kits at ₹5,170 — ₹2,585 per kitLocal brands typically range from ₹300-₹700 per application, depending on brand and shade.

Product details

SKUftg5118
GTIN0071249378571
BrandL'Oreal Paris
Product NameSuperior Preference Luminous Fade-Defying Permanent Hair Color
Shade4R Dark Auburn
FormatGel Hair Dye Kit
Pack Size1 Count (Pack of 2)
Hair Type SuitabilityAll Hair Types
PermanencePermanent
Color Permanence DurationUp to 9 weeks
Material FeatureGentle, conditioning, fade-defying, alcohol-free
Country of OriginNot stated by manufacturer — US retail version, sourced from authorized US retailers and authorized brand partners

About L'Oreal Paris

L'Oreal Paris has been a leader in hair color innovation since 1973, offering luminous, fade-defying shades for radiant, healthy-looking hair.

Compliance & Legal

No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging.

Customer Reviews

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FAQ, See What Others Asked

How to buy an original L'Oreal Paris Superior Preference hair color in India?
L'Oreal Paris Superior Preference hair color is imported directly from authorized US retailers and authorized brand partners and shipped to India via ExpressBox. All customs duties and GST are included in the listed price, ensuring a transparent purchase. Each kit is factory-sealed for authenticity. You can expect your order to arrive within approximately 12-14 days.
How long does L'Oreal Paris Superior Preference hair color last?
L'Oreal Paris Superior Preference permanent hair color is designed to last for up to 9 weeks, offering fade-defying radiance and superior gray coverage. The formula is crafted to maintain color vibrancy and resist dullness or brassiness over time.
Will L'Oreal Paris Superior Preference hair color transfer onto clothing or pillows?
While the no-drip gel formula aims for better hair adherence, some transfer may occur, especially with darker shades or on the first few washes. It is recommended to use dark pillowcases and avoid direct contact with light-colored clothing immediately after coloring to minimize potential transfer.
Is L'Oreal Paris Superior Preference hair color safe for chemically treated or colored hair?
L'Oreal Paris Superior Preference is a permanent hair color suitable for all hair types, including previously colored hair. However, it's not recommended for use on relaxed hair if bleaching or high-lift shades are used. Always perform a strand test to check compatibility and results on your specific hair type. Wait at least 14 days after bleaching, relaxing, or perming before coloring.
How do I choose the right shade of L'Oreal Paris Superior Preference for my hair color?
L'Oreal Paris Superior Preference offers a wide range of luminous shades. For Dark Auburn (4R), it is best suited for individuals with medium brown to dark brown hair seeking an auburn tone. Refer to the shade guide on the product packaging or consult online resources to match the color to your natural hair color for the best results. Strand tests are recommended.
Can L'Oreal Paris Superior Preference hair color be used on eyebrows or facial hair?
No, L'Oreal Paris Superior Preference hair color is specifically formulated for coloring hair on the head and should not be used on eyebrows or facial hair. Using it on these areas can cause serious eye irritation or injury. Always follow the product instructions carefully.

Frequently bought together

L'Oreal Paris Superior Preference Permanent Hair Color 4R Dark Auburn (2 x 1 Kit) | Fade-Defying Radiance Up to 9 Weeks

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L'Oreal Paris Superior Preference Permanent Hair Color 4R Dark Auburn (2 x 1 Kit) | Fade-Defying Radiance Up to 9 Weeks

₹5,170

L'Oreal Paris Superior Preference Permanent Hair Color 4R Dark Auburn (2 x 1 Kit) | Fade-Defying Radiance Up to 9 Weeks

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L'Oreal Paris Superior Preference Permanent Hair Color 4R Dark Auburn (2 x 1 Kit) | Fade-Defying Radiance Up to 9 Weeks

₹5,170

Total price:

₹10,270

You save ₹1,280 (11%) Extra

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3 items

₹10,270

You save ₹1,280 (11%) Extra

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Spec
Price
₹5,170
₹5,990
₹2,550
₹2,780
₹2,550
₹2,780
₹7,020
₹7,690
₹2,550
₹2,780
₹2,730
₹2,780
₹3,120
₹4,530
Brand NameL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisForever Living Products
Item FormGel, CreamN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹5,170₹5,990

You Save ₹820

Estimated doorstep delivery by 3 Nov - 5 Nov from USA
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₹15,510+ (3× the price)
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