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Hair Color
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L'Oreal Paris

L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage

L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹5,320₹5,990

You save ₹670 (11%)

11% off the seller list price

Qty
L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage — Blacks & Browns
Blacks & Browns
₹2,770
₹3,000
In Stock
L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage — Blacks & Browns
Blacks & Browns
₹2,770
₹3,000
In Stock
L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage — Blacks & Browns
Blacks & Browns
₹2,720
₹2,940
In Stock
L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage — Blacks & Browns
Blacks & Browns
₹5,320
₹5,990
In Stock

Estimated doorstep delivery by 6 Nov - 8 Nov from USA

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Achieve Salon-Quality Hair Color at Home

About this item

L'Oreal Paris Superior Preference Permanent Hair Color in Medium Ash Brown 5A delivers rich, luminous, fade-defying color for up to 9 weeks. Our improved formula offers superior gray coverage and radiance, with a no-drip gel texture for precise application and better hair fiber coating. This kit is imported for you, ensuring authentic quality.

The kit includes Color Gel, Developer Crème, Shine Protect Conditioner infused with UV Filter and Vitamin E, gloves, and an instruction leaflet. The conditioner helps maintain first-day color vibrancy, leaving hair silky and resilient. Suitable for all hair types, this permanent hair dye is designed to prevent dullness and brassiness.

Experience the L'Oreal Paris difference with our translucent gel hair dye. All customs duties and GST are included in your price. Your order will arrive via ExpressBox tracked delivery, 15-17 days.

Key Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Why choose this product

Superior Fade-Defying Color & Shine

L'Oreal Paris Superior Preference is our gold standard in luxurious permanent hair color, crafted since 1973. Our translucent gel formula, paired with the exclusive Care Supreme Conditioner featuring a Shine Serum, ensures super shiny, luminous hair color that lasts. Unlike many local options that fade quickly or become brassy, this formula is designed to maintain vibrancy for up to 9 weeks, offering superior gray coverage and a radiant finish. This is the authentic USA-market version, imported directly for you.

Who It's For & Who Should Skip It

This kit is ideal for individuals seeking long-lasting, fade-defying permanent hair color with excellent gray coverage and a luminous finish. It's suitable for all hair types and for those who want a precise, no-drip application. Skip if you have very sensitive scalp or are looking for temporary color; always perform the 48-hour allergy test before use as instructed. If you have recently chemically treated hair (bleached, relaxed, permed), wait at least 14 days before coloring.

How to use

  • Prepare and Protect — Perform the 48-hour allergy test. Protect your clothing with a towel and wear the included gloves. Apply petroleum jelly to your hairline to prevent skin staining.
  • Mix and Apply — In the applicator bottle, combine the Color Gel and Developer Crème. Shake well. Apply the no-drip gel formula evenly to dry, unwashed hair, starting with the roots and working through to the ends.
  • Process and Rinse — Leave the color on for the time specified in the instructions (usually 25-30 minutes). Rinse hair thoroughly with warm water until the water runs clear. Do not shampoo.
  • Condition and Finish — Apply the Shine Protect Conditioner generously to hair. Leave on for 2 minutes, then rinse. Style as usual. This conditioner helps maintain color vibrancy and leaves hair silky.

Example scenarios

Typical situations where L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A woman in Delhi wants to cover gray roots that appear quickly due to stress and humidity.

How this product helps

L'Oreal Paris Superior Preference provides reliable, long-lasting gray coverage for up to 9 weeks. Its no-drip formula ensures precise root application, minimizing mess during busy city life. The included conditioner helps maintain hair health and shine, even in humid Indian weather.

2
Scenario 2
Illustrative example
Where it helps

A professional in Mumbai needs a reliable hair color that won't fade or become brassy due to frequent washing and humid climate.

How this product helps

This permanent hair dye offers fade-defying radiance for up to 9 weeks, resisting dullness and brassiness. The UV filter in the conditioner helps protect color from environmental factors common in coastal Indian cities, ensuring vibrant color that lasts.

Ingredients

Color Gel IngredientsAqua/Water/Eau, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, Resorcinol, p-Phenylenediamine, Erythorbic Acid, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol
Developer Crème IngredientsAqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid
Shine Protect Conditioner IngredientsAqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Sodium PCA, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, PPG-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate
Key ActivesAmmonia Hydroxide (Colorant), Hydrogen Peroxide (Developer), UV Filter, Vitamin E
AllergensContains P-Phenylenediamine, Resorcinol, m-Aminophenol, 2,4-Diaminophenoxyethanol HCl. Contains Hydrogen Peroxide. Contains Ammonia Hydroxide.

How we compare

FeatureL'Oreal Paris SuperiorOthers
Color LongevityUp to 9 weeks fade-defying radianceVaries greatly; many local brands fade within 4-6 weeks, often becoming brassy.
Gray CoverageSuperior coverage, rich and luminous finishCoverage can be inconsistent; some brands may leave a dull or uneven tone on gray hair.
Formula TextureNo-drip gel formula for precise applicationOften a thinner liquid or paste that can drip easily, leading to messier application.
Conditioning Post-ColorShine Protect Conditioner with UV Filter & Vitamin EBasic conditioner included, often lacking advanced UV protection or specific conditioning agents.
Cost Per Use (2 Kits)2 kits at ₹5,320 — ₹2,660 per kit per kitLocal brands typically range from ₹300-₹700 per kit, depending on brand and features.

Product details

SKUhgm6054
GTIN00071249420928
BrandL'Oreal Paris
Product NameSuperior Preference Permanent Hair Color
Shade5A Medium Ash Brown
Hair TypeAll
Hair Color PermanencePermanent
Item FormLiquid, Gel, Cream
Container TypeBox
Number of Items2 Kits
Item Weight0.52 kg (1.15 lb)
Dimensions16.2 cm x 18.2 cm x 6.2 cm (6.4 in x 7.2 in x 2.4 in)
Material FeatureNatural, Hypoallergenic, Cruelty Free
Material Type FreeAluminum Free, Paraben Free, Dye Free
Country of OriginNot stated by manufacturer — US retail version, sourced from authorized US retailers and authorized brand partners

About L'Oreal Paris

L'Oreal Paris has been a leader in hair color innovation since 1973, offering luxurious, fade-defying permanent hair color solutions for radiant, healthy-looking hair.

Compliance & Legal

No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging.

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FAQ, See What Others Asked

How to buy an original L'Oreal Paris Superior Preference hair color in India?
To buy an original L'Oreal Paris Superior Preference hair color in India, purchase from authorized importers like crowcrowcrow. We source directly from authorized US retailers and authorized brand partners, ensuring factory-sealed products with all customs duties and GST included. Your order is shipped via ExpressBox tracked delivery, 15-17 days.
How long does L'Oreal Paris Superior Preference hair color last?
L'Oreal Paris Superior Preference permanent hair color is designed to last for up to 9 weeks, offering fade-defying radiance and effective gray coverage. The formula coats each hair fiber for long-lasting vibrancy.
Will L'Oreal Paris Superior Preference hair dye transfer onto clothing or pillows?
While the no-drip gel formula aims for precise application and better adherence, some transfer may occur immediately after coloring before the first wash, especially onto light-colored fabrics or pillows. Ensure thorough rinsing and use the provided conditioner. It's recommended to protect clothing and bedding during application and the first few days post-coloring.
Is L'Oreal Paris Superior Preference safe for chemically treated hair?
L'Oreal Paris Superior Preference hair dye is generally safe for color-treated hair. However, it is not recommended for use on hair that has been bleached, relaxed, or permed within the last 14 days. Always perform the 48-hour allergy test before application.
How do I choose the right shade of L'Oreal Paris Superior Preference for my hair color?
L'Oreal Paris Superior Preference offers a wide range of shades. For Medium Ash Brown 5A, it's best suited for natural brown to dark brown hair seeking a cooler, ash-toned result. Consult the shade guide on the box or online resources to match your natural hair color and desired outcome. If between shades, it's often recommended to choose the lighter one.
Can L'Oreal Paris Superior Preference hair color be used on eyebrows or facial hair?
No, L'Oreal Paris Superior Preference hair color is specifically formulated for coloring hair on the head and should not be used on eyebrows or facial hair. Using it on these areas can cause serious eye irritation or injury.

Frequently bought together

L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage

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L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage

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L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage

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L'Oreal Paris Superior Preference Permanent Hair Color 5A Medium Ash Brown | Fade-Defying Radiance & Gray Coverage

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₹10,420

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₹10,420

You save ₹1,130 (10%) Extra

Product Comparison

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Spec
Price
₹5,320
₹5,990
₹2,550
₹2,780
₹2,550
₹2,780
₹7,020
₹7,690
₹2,550
₹2,780
₹2,730
₹2,780
₹3,120
₹4,530
Brand NameL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisForever Living Products
Item FormLiquid, Gel, CreamN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹5,320₹5,990

You Save ₹670

Estimated doorstep delivery by 6 Nov - 8 Nov from USA
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₹15,960+ (3× the price)
₹5,320 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
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