# L'Oreal Paris Superior Preference Permanent Hair Color UL61 Ultra Light Ash Brown | Fade-Defying Shine System **Brand:** L'Oreal Paris **SKU:** mym2762 **ASIN:** B004IN8ZJ8 **Canonical URL:** https://crowcrowcrow.com/p/loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color-ul61-light-ash/mym2762 **Category:** beauty **Subcategory:** Products **Availability:** in_stock **Price (INR, all-inclusive):** ₹2,341 **Discount:** 8% **Customer rating:** 4.20/5 from 1,095 ratings ## Description L'Oreal Paris Superior Preference Permanent Hair Color in UL61 Ultra Light Ash Brown offers fade-defying, luminous color. Imported from authorized US retailers, this permanent hair dye kit arrives in {{ccc_delivery_eta}} with all customs and GST included, ensuring vibrant, long-lasting results. ## Highlights - Fade-Defying Color for 8+ Weeks — Enjoy vibrant, luminous color that resists fading for over 8 weeks, thanks to the Fade-Defying Color and Shine System. Maintains color vibrancy and dimension between salon visits. - Shine-Enhancing Conditioning — The included Care Supreme Conditioning treatment with Shine Serum provides silkiness and enhances shine, leaving hair feeling soft and looking healthy after coloring. - Permanent Color with Dimension — Achieve beautifully crafted, long-lasting hair color with depth and dimension. The translucent gel formula ensures even application and rich, permanent results. - USA-Sourced Quality — Imported directly from authorized US retailers, ensuring you receive an authentic product with the quality and formulation standards expected from L'Oreal Paris. ## Key features - Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine - Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black - L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème - Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Why choose this product - The Science Behind Superior Preference - Who It's For & Who Should Skip ## How to use 1. Perform a skin allergy test 48 hours before use. Carefully read all instructions. Mix the colorant gel and developer in the applicator bottle as directed. Ensure you are in a well-ventilated area. — Prepare and Mix 2. Apply the mixture evenly to dry, unwashed hair, starting with the roots and working through to the ends. Ensure full saturation for consistent color coverage. Let it process for the time specified (typically 25 minutes). — Apply Color 3. Rinse hair thoroughly with lukewarm water until water runs clear. Apply the included Care Supreme Conditioner, leave on for 2 minutes, then rinse again. Style as usual. — Rinse and Condition ## Product details | Field | Value | |---|---| | Key Ingredients | Oleic Acid, Aqua/Water/Eau, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, MEA-Laureth Sulfate, Parfum/Fragrance, Sodium Metabisulfite, Isopropanolamine, EDTA, Resorcinol, Erythorbic Acid, p-Phenylenediamine, 2,4-Diaminophenoxyethanol HCl, Alpha-Isomethyl Ionone, Eugenol, m-Aminophenol, Linalool, Citronellol, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl | | Developer Ingredients | Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid | | Conditioner Ingredients | Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire de Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Sodium PCA, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, PPG-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate | | Allergens | Contains P-Phenylenediamine, Resorcinol, Ethanolamine, Ammonium Hydroxide. Contains Hydrogen Peroxide. Contains persulfates (in bleaches, not this product). Always perform a skin allergy test 48 hours before use. | | Application Time | 25 minutes (after mixing) | | Directions | Follow package insert instructions. Typically involves mixing colorant and developer, applying to hair, waiting 25 minutes, rinsing, and conditioning. | | Frequency | As needed for root regrowth or full color change; permanent color lasts 8+ weeks. | | Shelf Life After Opening | Not applicable for single-use kits; use immediately after opening. | | Contraindications | Do not use on relaxed hair if using bleaches or high-lift shades. Wait 14 days after bleaching, relaxing, or perming before coloring. Not for use on children. Avoid contact with eyes. | | Brand | L'Oreal Paris | | Product Name | Superior Preference Fade-Defying + Shine Permanent Hair Color | | Shade | UL61 Ultra Light Ash Brown | | Form | Gel | | Permanence | Permanent | | Hair Type | All | | Container Type | Box | | Pack Size | 1 Count (Pack of 1) | | Item Weight | 249 g (8.1 oz) | | Dimensions | 16.1 cm (H) x 9.0 cm (W) x 5.9 cm (L) | | Material Free | Sodium Chloride Free, Gluten Free | | Import Designation | Made in US | ## Attributes - **Item form:** Gel ## Frequently asked questions ### How long does L'Oreal Paris Superior Preference hair color last? L'Oreal Paris Superior Preference is a permanent hair color that lasts for 8+ weeks, offering fade-defying results. The color is designed to maintain vibrancy and dimension over time, providing long-lasting coverage. ### Will L'Oreal Paris Superior Preference hair dye transfer onto clothing or pillows? While designed for long-lasting color, some transfer may occur immediately after application or if hair is wet. It is recommended to rinse thoroughly and use a color-safe pillowcase. The included conditioner helps seal the color. ### Is L'Oreal Paris Superior Preference safe for chemically treated or colored hair? This permanent hair color can be used on previously colored hair, but results may vary depending on the current shade and condition. It is not recommended for use on relaxed hair if using bleaches or high-lift shades; wait 14 days after chemical treatments. ### How do I choose the right shade of L'Oreal Paris Superior Preference hair color? L'Oreal Paris Superior Preference offers over 50 shades. For UL61 Ultra Light Ash Brown, it is best suited for those aiming for a very light, cool-toned brown. Consult the shade guide on the box or L'Oreal's website for recommendations based on your current hair color. ### Can L'Oreal Paris Superior Preference hair color be used on gray hair? Yes, L'Oreal Paris Superior Preference is designed to provide beautiful, fade-defying color and can effectively cover gray hair, offering vibrant results with dimension. ### How to buy an original L'Oreal Paris Superior Preference hair color in India? Buy original L'Oreal Paris Superior Preference hair color from authorized US retailers exclusively imported for you by CrowCrowCrow. It is factory-sealed, comes with all customs duties and GST included, and is delivered via ExpressBox tracked shipping to your Indian pincode. ## Compliance No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging. ## Images 1. https://images.crowcrowcrow.com/B004IN8ZJ8-0.webp 2. https://images.crowcrowcrow.com/B004IN8ZJ8-3.webp 3. https://images.crowcrowcrow.com/B004IN8ZJ8-6.webp 4. https://images.crowcrowcrow.com/B004IN8ZJ8-9.webp 5. https://images.crowcrowcrow.com/B004IN8ZJ8-12.webp 6. https://images.crowcrowcrow.com/B004IN8ZJ8-15.webp --- Source: https://crowcrowcrow.com/p/loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color-ul61-light-ash/mym2762 Returns: 30 days, free, by mail. Shipping: Free across India, 7–13 business days. Prices are all-inclusive (duties + GST).