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Achieve Luminous, Fade-Defying Color at Home
L'Oreal Paris Superior Preference Permanent Hair Color in UL51 Hi-Lift Natural Brown is your gold standard for achieving luminous, fade-defying hair color with dimension. Since 1973, this formula has been trusted for its translucent gel base and Care Supreme Conditioning treatment, ensuring vibrant color that lasts. It's designed to provide depth and dimension, making it a superior choice for a salon-quality look at home. All customs duties and GST are included in the listed price, with delivery via ExpressBox tracked shipping within 15-17 days.
The unique Fade-Defying Color and Shine System works to maintain color vibrancy, leaving hair feeling silky and looking radiant. The formula is designed for permanent color application, offering excellent gray coverage and a natural-looking finish. Unlike some local alternatives that may fade quickly or lack conditioning, Superior Preference aims for lasting color and shine, ensuring your hair looks its best between salon visits.
This permanent hair dye kit is ideal for those seeking a reliable, high-quality hair coloring experience. The UL51 Hi-Lift Natural Brown shade offers a beautiful, natural-looking result. For complete instructions and best results, always refer to the package insert. We ensure all products are factory-sealed and sourced from authorized US retailers and authorized brand partners.
Superior Fade Resistance & Shine System
L'Oreal Paris Superior Preference uses a unique Fade-Defying Color and Shine System. Our translucent gel formula, combined with the Care Supreme Conditioning treatment, ensures your UL51 Hi-Lift Natural Brown color remains vibrant and luminous for longer periods. This system is engineered to resist fading, providing depth and dimension that outlasts many local alternatives. Since 1973, this has been our gold standard, offering a reliable way to achieve salon-quality color at home, ensuring your hair looks consistently beautiful and healthy.
Who It's For vs. Who Should Skip It
This permanent hair color is ideal for individuals seeking reliable, long-lasting color with excellent gray coverage and enhanced shine. It's perfect for those who want a salon-quality result at home and appreciate a formula designed to resist fading. Skip this product if you are looking for temporary color, or if you have a known sensitivity to hair dye ingredients like ammonia or peroxide; always perform a patch test 48 hours before use as recommended. For chemically processed or relaxed hair, consult the product instructions for safe application timing.
Typical situations where L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color UL51 Hi-Lift Natural Brown | Permanent Hair Color for Dimension helps — illustrative scenarios, not customer reviews.
A customer in Mumbai wants to cover gray roots while maintaining vibrant hair color through humid weather.
L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown offers permanent gray coverage and a fade-defying system designed to resist fading, even in humid conditions. The included conditioner helps maintain hair's silkiness and shine, ensuring a salon-quality look that lasts.
Someone in Delhi wants to achieve a natural-looking, dimensional hair color without frequent salon visits.
This permanent hair dye kit provides depth and dimension with its translucent gel formula. It offers a reliable, long-lasting color result that mimics professional coloring, reducing the need for frequent salon trips and saving on costs compared to regular salon services.
| Key Ingredients | Oleic Acid, Aqua/Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-3, Hexadimethrine Chloride, MEA-Laureth Sulfate, Parfum/Fragrance, Sodium Metabisulfite, p-Phenylenediamine, Resorcinol, Isopropanolamine, EDTA, Erythorbic Acid, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl, m-Aminophenol, Alpha-Isomethyl Ionone, 2,4-Diaminophenoxyethanol HCl, Eugenol, Linalool, Citronellol |
| Developer Ingredients | Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid |
| Conditioner Ingredients | Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Sodium PCA, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, PPG-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate |
| Free From | Aluminum Free, Paraben Free, Dye Free (Note: Contains ammonia and peroxide) |
| Allergens | Contains p-Phenylenediamine, Resorcinol, Ethanolamine, Ammonium Hydroxide. Patch test recommended 48 hours before use. |
| Feature | L'Oreal Paris Superior | Others |
|---|---|---|
| Color Permanence & Fade Resistance | Permanent, fade-defying system for long-lasting vibrancy and dimension. | Varies widely; many local brands offer semi-permanent or less fade-resistant formulas at ₹300-700. |
| Conditioning Treatment | Includes Care Supreme Conditioner with Shine Serum for silkiness and shine. | Often sold separately or uses basic conditioners; quality varies significantly. |
| Shade Range & Consistency | Over 50 luminous shades with consistent color results. | Limited shade selection; color consistency can be unpredictable across batches. |
| Ingredient Quality & Safety | Formulated to US standards, including specific conditioning agents and UV filters. | May use different ingredient profiles; check for ammonia/peroxide content and local regulatory compliance. |
| Cost per Application | One kit provides permanent color for one application — ₹2,770 per kit. | Local kits typically range from ₹300-700 per application, depending on brand and shade. |
| SKU | brk0417 |
| GTIN | 00071249218785 |
| Brand | L'Oreal Paris |
| Product Name | Superior Preference Fade-Defying + Shine Permanent Hair Color |
| Shade | UL51 Hi-Lift Natural Brown |
| Hair Type | Fine |
| Item Form | Cream |
| Container Type | Box |
| Number of Items | 1 Count (Pack of 1) |
| Item Weight | 8.1 oz (229.6 g) |
| Dimensions | 3.5" W x 6.25" H x 2.27" L (8.9 cm W x 15.9 cm H x 5.8 cm L) |
| Permanence | Permanent |
| Color Permanence | Permanent |
| Material Feature | Aluminum Free, Paraben Free, Dye Free |
| Country of Origin | Made in US |
About L'Oreal Paris
L'Oreal Paris has been a global leader in beauty innovation since 1909, specializing in advanced hair color, skincare, and cosmetics.
Compliance & Legal
No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging.
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This item:
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color UL51 Hi-Lift Natural Brown | Permanent Hair Color for Dimension
2,770
This item
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color UL51 Hi-Lift Natural Brown | Permanent Hair Color for Dimension
2,770
Total price:
7,870
You save 690 (8%) Extra3 items selected
3 items
7,870You save 690 (8%) Extra
| Attributes | Current |  |  |  |  |  | |
|---|---|---|---|---|---|---|---|
| Spec | |||||||
| Price | 2,770 3,000 | 2,550 2,780 | 2,550 2,780 | 7,020 7,690 | 2,550 2,780 | 2,730 2,780 | 3,120 4,530 |
| Rating | 4.40(470) | 4.63(8) | 4.63(8) | 4.88(8) | 4.60(2,333) | 4.70(1,892) | 4.88(8) |
| Brand Name | L'Oreal Paris | L'Oreal Paris | L'Oreal Paris | L'Oreal Paris | L'Oreal Paris | L'Oreal Paris | Forever Living Products |
| Item Form | Cream | N/A | N/A | N/A | N/A | N/A | N/A |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
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