# L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color UL51 Hi-Lift Natural Brown | Permanent Hair Color for Dimension **Brand:** L'Oreal Paris **SKU:** brk0417 **ASIN:** B0076OFBU2 **Canonical URL:** https://crowcrowcrow.com/p/loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color-ul51-hi-lift/brk0417 **Category:** beauty **Subcategory:** Products **Availability:** in_stock **Price (INR, all-inclusive):** ₹2,341 **Discount:** 8% **Customer rating:** 4.40/5 from 470 ratings ## Description L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown permanent hair color delivers fade-defying shine. Our translucent gel formula and Care Supreme Conditioner ensure vibrant, long-lasting color with depth. Imported from USA, all duties included, arriving via ExpressBox tracked delivery within 8-10 days. ## Highlights - Fade-Defying Color & Shine — Our translucent gel formula paired with Care Supreme Conditioner with Shine Serum helps maintain color vibrancy for a silky, shiny finish that lasts, resisting fading for weeks. - Permanent Color with Dimension — Achieve a salon-quality look with lasting color that has depth and dimension, providing excellent gray coverage and a natural-looking result for UL51 Hi-Lift Natural Brown. - Trusted Since 1973 — Experience the gold standard in permanent hair color. L'Oreal Paris Superior Preference has been a trusted choice for over 50 luminous shades, ensuring consistent, beautiful results. - Complete Conditioning Treatment — The included Care Supreme Conditioner is infused with Shine Serum to nourish hair after coloring, leaving it soft, smooth, and visibly healthier with enhanced color radiance. ## Key features - Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine - Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black - L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème - Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color - L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics ## Why choose this product **Superior Fade Resistance & Shine System** — L'Oreal Paris Superior Preference uses a unique Fade-Defying Color and Shine System. Our translucent gel formula, combined with the Care Supreme Conditioning treatment, ensures your UL51 Hi-Lift Natural Brown color remains vibrant and luminous for longer periods. This system is engineered to resist fading, providing depth and dimension that outlasts many local alternatives. Since 1973, this has been our gold standard, offering a reliable way to achieve salon-quality color at home, ensuring your hair looks consistently beautiful and healthy. **Who It's For vs. Who Should Skip It** — This permanent hair color is ideal for individuals seeking reliable, long-lasting color with excellent gray coverage and enhanced shine. It's perfect for those who want a salon-quality result at home and appreciate a formula designed to resist fading. Skip this product if you are looking for temporary color, or if you have a known sensitivity to hair dye ingredients like ammonia or peroxide; always perform a patch test 48 hours before use as recommended. For chemically processed or relaxed hair, consult the product instructions for safe application timing. ## How to use 1. Perform a skin allergy test 48 hours before use. Protect clothing with an old towel and wear gloves. Have a timer ready. — Prepare for Application 2. In a non-metallic bowl, carefully mix the Superior Preference hair colorant with the developer according to the package insert instructions. Stir until smooth. — Mix the Colorant and Developer 3. Apply the mixture evenly to dry hair, starting with roots and working through to ends. Ensure full saturation for consistent color. Follow the timing specified in the instructions (typically 25 minutes). — Apply to Hair 4. Rinse hair thoroughly until water runs clear. Apply the Care Supreme Conditioner, leave on for 2-3 minutes, then rinse again. Style as usual. — Rinse and Condition ## Product details | Field | Value | |---|---| | Key Ingredients | Oleic Acid, Aqua/Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-3, Hexadimethrine Chloride, MEA-Laureth Sulfate, Parfum/Fragrance, Sodium Metabisulfite, p-Phenylenediamine, Resorcinol, Isopropanolamine, EDTA, Erythorbic Acid, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCl, m-Aminophenol, Alpha-Isomethyl Ionone, 2,4-Diaminophenoxyethanol HCl, Eugenol, Linalool, Citronellol | | Developer Ingredients | Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid | | Conditioner Ingredients | Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum/Fragrance, Sodium PCA, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, PPG-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate | | Free From | Aluminum Free, Paraben Free, Dye Free (Note: Contains ammonia and peroxide) | | Allergens | Contains p-Phenylenediamine, Resorcinol, Ethanolamine, Ammonium Hydroxide. Patch test recommended 48 hours before use. | | Application | Follow package insert instructions precisely. Mix colorant and developer, apply to dry hair, wait specified time, rinse, and condition. | | Processing Time | 25 minutes (full cure time) | | Frequency | As needed for root touch-ups or full color change; typically every 4-8 weeks. | | Shelf Life After Opening | Not applicable for single-use kits; use immediately after opening. | | Contraindications | Do not use on relaxed hair or immediately after bleaching/perming without waiting 14 days. Avoid contact with eyes. Not for use on children. | | Brand | L'Oreal Paris | | Product Name | Superior Preference Fade-Defying + Shine Permanent Hair Color | | Shade | UL51 Hi-Lift Natural Brown | | Hair Type | Fine | | Item Form | Cream | | Container Type | Box | | Number of Items | 1 Count (Pack of 1) | | Item Weight | 8.1 oz (229.6 g) | | Dimensions | 3.5" W x 6.25" H x 2.27" L (8.9 cm W x 15.9 cm H x 5.8 cm L) | | Permanence | Permanent | | Color Permanence | Permanent | | Material Feature | Aluminum Free, Paraben Free, Dye Free | | Country of Origin | Made in US | ## Attributes - **Item form:** Cream ## Frequently asked questions ### How do I choose the right shade of L'Oreal Paris Superior Preference for my hair color? To choose the right shade, consider your current hair color and desired result. L'Oreal Paris Superior Preference UL51 Hi-Lift Natural Brown is designed for natural brown to lighter shades, offering a permanent color change with dimension. For best results, refer to the shade guide on the box and consider your hair's undertones. If you are between shades, it's often recommended to choose the lighter one for a more predictable outcome. ### Will L'Oreal Paris Superior Preference hair color transfer onto clothing or pillows? While L'Oreal Paris Superior Preference is a permanent hair color designed for long-lasting results, some transfer may occur, especially immediately after coloring or if hair is wet. To minimize transfer, ensure hair is thoroughly rinsed and conditioned after application. Using the included Care Supreme Conditioner helps seal the color. Allow hair to dry completely before contact with light-colored fabrics or bedding. Proper application and rinsing are key to preventing significant color transfer. ### Is L'Oreal Paris Superior Preference safe for color-treated or chemically processed hair? L'Oreal Paris Superior Preference is a permanent hair color. While it can be used on previously colored hair to refresh or change the shade, it's crucial to follow the instructions carefully, especially regarding timing and strand tests. Avoid using on relaxed hair or immediately after bleaching/perming; wait at least 14 days. Always perform a patch test 48 hours prior to application to check for sensitivities and ensure compatibility with your hair's condition. ### How long does L'Oreal Paris Superior Preference permanent hair color last? L'Oreal Paris Superior Preference is a permanent hair color, meaning it does not wash out. The color lasts until the hair grows out. While the color itself is fade-defying, natural hair growth will eventually require root touch-ups. The included conditioner helps maintain color vibrancy and shine for weeks, ensuring your color looks fresh and dimensional for an extended period. ### How to buy an original L'Oreal Paris Superior Preference hair color in India? To buy an original L'Oreal Paris Superior Preference hair color in India, source from authorized US retailers exclusively imported for you by crowcrowcrow. Our products are factory-sealed and imported per order, with all customs duties and GST included in the listed price. We provide an ExpressBox tracked delivery service, ensuring you receive authentic products directly. ## Compliance No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging. ## Images 1. https://images.crowcrowcrow.com/B0076OFBU2-0.webp 2. https://images.crowcrowcrow.com/B0076OFBU2-3.webp 3. https://images.crowcrowcrow.com/B0076OFBU2-6.webp 4. https://images.crowcrowcrow.com/B0076OFBU2-9.webp 5. https://images.crowcrowcrow.com/B0076OFBU2-12.webp 6. https://images.crowcrowcrow.com/B0076OFBU2-15.webp --- Source: https://crowcrowcrow.com/p/loreal-paris-superior-preference-fade-defying-shine-permanent-hair-color-ul51-hi-lift/brk0417 Returns: 14 days, free pickup, full refund on genuine issues. Shipping: Free across India, 8-10 days. Prices are all-inclusive (duties + GST).