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Hair Color
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  6. L'Oreal Paris Superior…
L'Oreal Paris

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & Vibrancy

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & Vibrancy - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹11,290₹15,750

You save ₹4,460 (28%)

Qty
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & Vibrancy — 9.5NB Lightest Natural Blonde
9.5NB Lightest Natural Blonde
₹2,940
₹4,650
In Stock
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & Vibrancy — Pack of 3
Pack of 3
₹11,290
₹15,750
In Stock

Estimated doorstep delivery by 23 Nov - 25 Nov from USA

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Sourced from US retailers
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All Duties Included
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GST Invoice Issued
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Long-Lasting, Vibrant Hair Color at a Great Price

About this item

L'Oreal Paris Superior Preference fade-defying hair color, available in India through crowcrowcrow, provides luminous, vibrant color that lasts up to 8 weeks. Its advanced Color and Shine System includes Care Supreme Conditioner, Shine Serum, Vitamin E, and UV filter, locking in first-day vibrancy and leaving hair silky and shiny. The gel formula is designed for easy application, whether for root touch-ups or full-head coloring, ensuring consistent, fade-resistant results. Imported directly from USA, this kit guarantees authenticity, with all duties handled and delivered in 11-13 days. Suitable for all hair types, it covers over 50 shades, from luminous red to deep black, helping you achieve salon-quality results at home.

Key Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Why choose this product

Advanced Fade-Defying Technology

L'Oreal Paris Superior Preference uses a proprietary Color and Shine System with UV filter and Vitamin E, ensuring vibrant, glossy color that resists fading for up to 8 weeks, even in humid Indian climates. Over 50 shades provide personalized options, backed by decades of innovation and trusted by professionals worldwide.

Ideal for Indian Hair & Climate

Formulated to withstand Indian monsoon humidity and frequent washing, this permanent dye maintains color vibrancy and shine longer than local alternatives. Suitable for all hair types, it offers consistent, salon-quality results, imported directly from USA, with all duties included for hassle-free delivery.

How to use

  • Prepare & Mix — Put on gloves, twist off the applicator cap, pour the gel into the color creme, shake thoroughly until blended.
  • Apply & Time — Apply to roots first, then rest of hair. Leave for 25 minutes for full head, or 20 minutes for roots only.
  • Rinse & Condition — Rinse until water runs clear, then condition with Care Supreme Conditioner for shine and vibrancy.

Example scenarios

Typical situations where L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A 35-year-old woman from Mumbai needs a long-lasting color that withstands monsoon humidity and frequent washes.

How this product helps

L'Oreal Superior Preference lasts up to 8 weeks, maintains shine, and resists fading, saving her frequent salon visits and ₹ spent on local dyes.

Ingredients

Active Ingredientp-Phenylenediamine
Other Key IngredientsVitamin E, UV filter, Shine Serum
Free FromAmmonia Free, Resorcinol Free
AllergensParabens, Sulfates

How we compare

FeatureL'Oreal Paris SuperiorOthers
Color LongevityUp to 8 weeks of fade-resistant color with UV filter and shine serumTypically lasts 4-6 weeks, with less shine and fade resistance
Shade RangeOver 50 shades including luminous reds, ash blond, blackLimited shades, often less vibrant and fade faster
Application EaseGel formula designed for easy root touch-up and full-head coloringLess user-friendly, often requires salon visit
Authenticity & QualityImported directly from USA, guaranteed authentic, with all duties paidLocal brands may vary in quality, authenticity not guaranteed

Product details

SKUjmf9838
GTIN00071249347027
BrandL'Oreal Paris
Size3 Count (Pack of 1)
Color5A Ash Brown
Item FormGel
Country of OriginNot stated by manufacturer — US retail version, sourced from authorized US retailers and authorized brand partners

About L'Oreal Paris

L'Oreal Paris is a global leader in hair color innovation, trusted for quality and long-lasting results since 1973.

Compliance & Legal

This is a cosmetic product; patch test recommended before use. No medical claims made.

Customer Reviews

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FAQ, See What Others Asked

How long does L'Oreal Paris Superior Preference fade-defying hair color last?
This hair dye provides up to 8 weeks of vibrant, fade-resistant color with shine serum and UV filter, even in humid Indian climates. Regular use of conditioner helps maintain vibrancy.
Is L'Oreal Paris hair dye safe for Indian hair?
L'Oreal Paris Superior Preference is formulated with skin-friendly ingredients and includes a patch test recommendation. It is suitable for all hair types, including chemically treated hair, when used as directed.
How to choose the right shade of L'Oreal hair color in India?
Select a shade matching your natural hair tone or desired look from over 50 options. For dark hair, choose a shade one level lighter for best results. Consult the shade chart for guidance.
Can I use this hair dye daily or frequently?
No, this is a permanent dye designed for long-lasting results. Reapplication is recommended every 8 weeks or as needed for root touch-ups.
Does this hair color contain harmful chemicals?
L'Oreal Paris Superior Preference is ammonia-free and resorcinol-free, formulated to minimize irritation. Always perform a patch test before use.

Frequently bought together

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & Vibrancy

This item:

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & Vibrancy

₹11,290

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & Vibrancy

This item

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & Vibrancy

₹11,290

Total price:

₹16,280

You save ₹4,900 (23%) Extra

3 items selected

3 items

₹16,280

You save ₹4,900 (23%) Extra

Product Comparison

Attributes
Current
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & Vibrancy
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5A Ash Brown, Pack of 3 | Long-Lasting, Shine & VibrancyBuy Now
L'Oreal Paris Excellence Crème Permanent Hair Dye 3 Natural Black | Triple Care Color Routine with Hyaluronic Acid for 100% Gray Coverage
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L'Oreal Paris Excellence Crème Permanent Hair Dye Medium Blonde | Triple Care Color with Hyaluronic Acid for 100% Gray Coverage
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Dior Addict Lip Glow Oil - 012 Rosewood | Non-Greasy, Glossy Lip Care Enriched with Cherry Oil
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AGE beautiful Permanent Powder Hair Lightener with Ultra Bond Building & Developer 20 Volume | Strengthens & Protects | Lifts up to 9+ Levels | For Lightening & Highlights | 1 Oz
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Spec
Price
₹11,290
₹15,750
₹2,480
₹2,700
₹2,510
₹2,730
₹2,480
₹2,700
₹2,480
₹2,700
₹10,870
₹14,290
₹4,080
₹5,390
Brand NameL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisL'Oreal ParisDiorAGE beautiful
Item FormGelN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹11,290₹15,750

You Save ₹4,460

Estimated doorstep delivery by 23 Nov - 25 Nov from USA
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Tracked from USA · duties included
Genuine USA Imported Product
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Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

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vs
₹33,870+ (3× the price)
₹11,290 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
11-13 days · live tracking
Grey market, no guarantee, no protection, no refund
Sourced from US retailers, India-verified, return available
Lost in transit = ₹0 back
Full protection included