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Lock Down Your Eye Look for Vibrant, All-Day Wear
e.l.f. Lock It Down Eyeshadow Primer provides a smooth, creamy base that locks down eyeshadow for extended wear, preventing fading, smudging, and creasing. Its universal sheer finish works with all eyeshadow types, from matte to shimmer, and intensifies color for a bolder look. This primer is suitable for all skin types and tones, offering a comfortable, non-greasy feel. Imported directly from authorized US retailers, this primer ensures you receive an authentic product with all customs duties and GST pre-paid, delivered via ExpressBox.
The lightweight, non-greasy formula feels comfortable on the lids, creating a perfect canvas for seamless blending and application. It enhances both liquid and powder eyeshadow shades, making them appear more vibrant and last longer from day to night. Reviewers appreciate its ability to keep eyeshadow in place through humid conditions, preventing fallout and maintaining the integrity of their eye makeup throughout the day.
For Indian customers, this primer offers a high-performance alternative to local options, ensuring your eye makeup stays put despite humidity and heat. It's ideal for creating both subtle everyday looks and dramatic evening styles. Enjoy the convenience of having this authentic e.l.f. product delivered to your doorstep with all import duties and taxes included in the price, backed by our 14-Day Smile Guarantee.
Unlock Vibrant, Long-Lasting Eye Looks
e.l.f. Lock It Down Eyeshadow Primer is engineered to be the perfect base for your eye makeup. Its unique formula intensifies eyeshadow color, ensuring your chosen shades pop with vibrancy. More importantly, it creates a smooth, non-greasy canvas that locks your shadow in place, preventing the dreaded creasing and smudging that can ruin a look. This means your eye makeup stays flawless from morning to night, even through humid Indian weather. Unlike some local primers that can feel heavy or cause irritation, this lightweight formula is designed for comfort and all-day wear. It's a testament to e.l.f.'s commitment to high-quality, accessible beauty products, ensuring you get professional results without compromise.
Ideal for All-Day Wear, Skip if Sensitive to Specific Ingredients
This primer is ideal for anyone seeking to enhance their eyeshadow's longevity and color payoff, especially those in humid climates or with oily lids. It's suitable for all skin types and tones, and its universal sheer finish works universally. However, individuals with extreme sensitivity to ingredients like Isododecane or Dimethicone should perform a patch test first. While generally well-tolerated, if you experience any redness or irritation, discontinue use. For those seeking a primer specifically for extremely sensitive eyes or with known allergies to silicones, consider consulting a dermatologist for alternative recommendations.
Typical situations where e.l.f. Lock It Down Eyeshadow Primer 7ml (0.23 Fl Oz) | Locks Shadow All Day helps — illustrative scenarios, not customer reviews.
Creating a vibrant eye look for a wedding or festival in humid Mumbai.
Apply e.l.f. Lock It Down Eyeshadow Primer to create a smooth base. It intensifies eyeshadow color and locks it down for smudge-proof, crease-free wear throughout the event, even in high humidity.
Needing eye makeup to last through a long workday and commute in Delhi's heat.
Use this primer before applying eyeshadow. It ensures your eye makeup stays vibrant and in place, preventing fading or creasing from morning to evening, offering reliable performance against heat and sweat.
| Key Ingredients | Isododecane, Trimethylsiloxysilicate, Mica |
| Free From | Paraben Free, Phthalate Free |
| Specialty | Mattifying |
| Skin Type Compatibility | All |
| Skin Tone Compatibility | All |
| Feature | e.l.f. Lock It | Others |
|---|---|---|
| Wear Time & Crease Prevention | Locks shadow all day, prevents creasing and smudging. Reviewers confirm long wear even in humidity. | Varies by brand; some local primers may crease or fade within hours, especially in humid Indian weather. |
| Color Intensification | Boosts eyeshadow color vibrancy for both matte and shimmer shades. | Some local primers may mute eyeshadow color or not offer significant color enhancement. |
| Formula & Texture | Smooth, creamy, non-greasy, lightweight feel. Universal sheer finish. | Texture can vary; some local options may be sticky, greasy, or leave a noticeable tint. |
| Ethical Standards | Vegan & double-certified cruelty-free (Leaping Bunny, PETA). No parabens or phthalates. | Ethical certifications (vegan, cruelty-free) vary significantly among local brands; some may not be certified. |
| Cost per use | 7ml tube at ~0.1ml/use = ~70 uses: ₹24.86 per use | Local primers (50ml) can range from ₹300-700, with cost per use varying based on brand and quantity. |
| SKU | ecn0234 |
| GTIN | 00609332819948 |
| Brand | e.l.f. |
| Product Name | Lock It Down Eyeshadow Primer |
| Item Form | Cream |
| Color | Universal Sheer |
| Finish Type | Radiant |
| Net Weight | 7 ml (0.23 fl oz) |
| Dimensions | 1.7 cm x 2.8 cm x 12.5 cm (0.67 in x 1.1 in x 4.92 in) |
| Package Type | Tube |
| Country of Origin | Manufactured in China (CN) — US retail version, sourced from authorized US retailers and authorized brand partners |
About e.l.f.
e.l.f. Cosmetics is known for creating high-quality, vegan, and cruelty-free beauty products that are accessible to everyone.
Compliance & Legal
No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging.
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This item:
e.l.f. Lock It Down Eyeshadow Primer 7ml (0.23 Fl Oz) | Locks Shadow All Day
1,740
This item
e.l.f. Lock It Down Eyeshadow Primer 7ml (0.23 Fl Oz) | Locks Shadow All Day
1,740
Total price:
6,930
You save 3,250 (32%) Extra3 items selected
3 items
6,930You save 3,250 (32%) Extra
| Attributes |  |  |  |  |  | ||
|---|---|---|---|---|---|---|---|
| Spec | |||||||
| Price | 1,740 2,300 | 3,410 5,150 | 1,780 2,730 | 3,180 4,710 | 3,120 4,530 | 4,160 6,260 | 2,170 3,020 |
| Brand Name | e.l.f. | e.l.f. | Milani | Milani | Forever Living Products | BOLDEN | Cuccio |
| Item Form | Cream | N/A | N/A | N/A | N/A | N/A | N/A |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
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