You save 1,360 (32%)
32% off the seller list price
Estimated doorstep delivery by 11 Nov - 13 Nov from USA
Support 20 Loads with a Single Bottle
EXCELSIOR (Because You Love It) Pür 7.5x Ultra Concentrated Liquid Laundry Detergent is a compact, fragrance-free formula supporting up to 20 loads from a 250mL bottle. It replaces multiple wash products, simplifying routines while maintaining a clean, fresh finish. Its all-in-one design combines detergent, softeners, whiteners, and anti-static agents, reducing clutter and measurement hassle. Built-in odor suppression ensures freshness from wash to wear, suitable for fragrance-minimal households. Engineered for consistent performance, it is ideal for home, RV, or travel use, backed by Phoenix A.M.D. International since 1991.
Its concentrated dose disperses quickly, supporting routine laundry with minimal effort. The fragrance-free profile targets households sensitive to scents, while the odor suppressant manages common laundry odors. Suitable for all water types, it supports a straightforward, eco-friendly routine. Customers report effective cleaning for everyday loads like tees, towels, and activewear, with long-lasting freshness. Delivered in a compact 8.45 Fl Oz (250mL) bottle, it fits easily into cabinets or travel kits, with all duties included for hassle-free import.
Perfect for Indian households seeking a simple, effective laundry solution, this detergent offers a cost-effective, space-saving alternative to multiple products. Delivered via ExpressBox in 11-13 days, it supports routine cleaning without fragrance or harsh chemicals, ideal for sensitive skin or fragrance-minimal preferences.
Formulation Designed for Consistent Performance
EXCELSIOR Pür's 7.5x concentrated, all-in-one formula replaces multiple laundry products, supported by Phoenix A.M.D. since 1991, ensuring reliable cleaning with minimal measurement.
Ideal for Fragrance-Sensitive Households
Supports households seeking fragrance-free options, with a built-in odor suppressant and quick dispersal, suitable for everyday laundry routines in India and beyond. Skip if you prefer scented detergents.
Typical situations where EXCELSIOR (Because You Love It) Pür 7.5x Ultra Concentrated Liquid Laundry Detergent 250mL | Fragrance-Free helps — illustrative scenarios, not customer reviews.
Ravi, Mumbai, 35, struggles with fragrance allergies and needs a scent-free detergent for daily laundry.
Uses EXCELSIOR Pür, supports 20 loads from 250mL, arrives in 11-13 days, saving ₹ and space, with a clean, scentless finish.
| Active Ingredient | Liquid Laundry Detergent |
| Serving Size | 12.5 mL per load |
| Cost per use | ₹145 per load |
| Shelf life after opening | 12 months |
| Reapplication math | One bottle supports 20 loads, approx 1 month of daily laundry |
| Contraindications | Skip if allergic to surfactants or sensitive to odor suppressants |
| Allergens / common irritants | None specified |
| Feature | EXCELSIOR (Because You | Others |
|---|---|---|
| Formulation Concentration | 7.5x concentrated liquid supports 20 loads from 250mL, reducing clutter and measurement effort | Standard Indian liquid detergents support 10-15 loads per 500mL bottle, often less concentrated |
| Fragrance Profile | Fragrance-free, odor suppressant supports freshness without scent | Many Indian brands offer scented detergents, with added fragrances and less odor control |
| Packaging Size | 250mL bottle, compact for travel and storage | Typically 500mL or larger bottles, bulkier for small spaces |
| SKU | bdp4208 |
| GTIN | 0675855023315 |
| Brand | EXCELSIOR (Because You Love It) |
| Size | 8.45 Fl Oz (250mL) |
| Item Form | Liquid |
| Scent | Unscented |
| Item Name | Excelsior Pür 7.5x Ultra Concentrated, Fragrance Free, 20 Loads 250mL |
About EXCELSIOR (Because You Love It)
EXCELSIOR has been a trusted name in home-care since 1991, known for reliable, concentrated cleaning solutions for modern households.
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This item:
EXCELSIOR (Because You Love It) Pür 7.5x Ultra Concentrated Liquid Laundry Detergent 250mL | Fragrance-Free, 20 Loads
2,900
This item
EXCELSIOR (Because You Love It) Pür 7.5x Ultra Concentrated Liquid Laundry Detergent 250mL | Fragrance-Free, 20 Loads
2,900
Total price:
20,810
You save 10,120 (33%) Extra3 items selected
3 items
20,810You save 10,120 (33%) Extra
| Attributes | Current |  |  |  |  | ||
|---|---|---|---|---|---|---|---|
| Spec | |||||||
| Price | 2,900 4,260 | 7,860 12,040 | 10,050 14,630 | 1,580 2,330 | 10,020 13,160 | 5,530 8,190 | 2,710 4,240 |
| Brand Name | EXCELSIOR (Because You Love It) | ARM & HAMMER | Molly's Suds | Mrs. Stewart's Bluing | Molly's Suds | TYLER CANDLE COMPANY | GEAR AID |
| Item Form | Liquid | N/A | N/A | N/A | N/A | N/A | N/A |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
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