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Mascara
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  6. IT Cosmetics Superhero…
IT Cosmetics

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Buildable, Nourishing & Suitable for Sensitive Eyes

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Buildable, Nourishing & Suitable for Sensitive Eyes - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹5,800₹7,630

You save ₹1,830 (24%)

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IT Cosmetics Superhero Elastic Stretch Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Buildable, Nourishing & Suitable for Sensitive Eyes — Black (full size)
Black (full size)
₹5,800
₹7,630
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Estimated doorstep delivery by 21 Nov - 23 Nov from USA

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Transform Your Lashes with Nourishing Volume

About this item

IT Cosmetics Superhero Mascara is a volumizing and lengthening mascara available in India through crowcrowcrow, with Elastic Stretch Technology and nourishing ingredients. It transforms sparse lashes into full, dramatic ones with a buildable formula and innovative Lash-Changing Power Brush.

Formulated with collagen, biotin, and peptides, it conditions lashes while providing incredible lift, curl, and separation. Developed with insights from plastic surgeons, this ophthalmologist-tested mascara is suitable for contact lens wearers and sensitive eyes, supporting lash health with every coat.

Ideal for Indian consumers seeking a high-performance mascara, it delivers 5x more volume after one coat and 14x after two coats. Expect full, voluminous lashes with a natural, comfortable feel. Delivery in 11-13 days and all duties paid make it a hassle-free choice.

Key Features

  • Our Best-Selling Volumizing Mascara: Superhero Mascara transforms sparse, short lashes into long, natural-looking lashes with our Lash-Changing Power Brush for reach, lift, separation, and curl. The specially designed mascara brush coats lashes from root to tip, lifting and separating lashes to create a fuller-looking lash line. It is specifically designed to be suitable for sensitive eyes. Available in super black mascara and a brown mascara shade.
  • Buildable, Elastic Stretch Formula: One coat delivers full volume and length; add a second only if you want a bolder look. For the smoothest application, wipe excess formula from the wand before your first stroke application. In a consumer panel survey, 100% of users saw a fuller lash line, 96% said lashes looked stretched, and 96% saw dramatic volume and length.
  • Condition As You Coat: Formulated with collagen, biotin, and peptides to condition and support lashes with every wear, so your lash health improves alongside the length and volume you see immediately. Hydrolyzed Collagen supports hair elasticity, Biotin promotes healthier-looking hair, and Peptides help reduce the appearance of dry, brittle lashes. Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
  • Best Way to Use - Start at the root, wiggle and sweep through to the tips for voluminous lashes. Apply additional coats for longer-lasting, dramatic results. Perfect for enhancing natural lashes with buildable mascara coverage and lash-conditioning formula. Best used within 3 months of opening. To ensure your mascara tube stays fresh, be sure to close the product fully to avoid drying out the formula.
  • Your IT Cosmetics Makeup Routine: For your ultimate eye makeup routine, try Superhero Waterproof Eyeshadow Stick available in matte & shimmer shades to add color. Then volumize and lengthen your lashes with Superhero Volumizing Mascara. If you experience some smudging with your mascara, trying setting your lids and under eye area with Bye Bye Pores Loose Powder. This will eliminate any pesky oils from mixing with your mascara throughout the day!

Why choose this product

Formulated with Lash-Conditioning Ingredients

IT Cosmetics Superhero Mascara combines collagen, biotin, and peptides to nourish lashes while delivering dramatic volume and length. Developed with surgeon insights, it supports lash health with every coat, making it ideal for sensitive eyes and contact lens wearers.

Ideal for Indian Consumers Seeking Volume & Length

This mascara offers buildable, long-lasting volume and curl, perfect for Indian climates and daily wear. Its nourishing formula and easy application make it suitable for all lash types, providing a fuller lash line and dramatic impact without irritation.

How to use

  • Start at the Lash Base — Wiggle the Lash-Changing Power Brush at the lash roots, then sweep upward to the tips for full volume and curl.
  • Layer for Drama — Apply additional coats for more volume and length. Wait a few seconds between coats for best results.
  • Finish & Cleanse — Ensure full coverage, then use a gentle makeup remover at day's end to keep lashes healthy.

Example scenarios

Typical situations where IT Cosmetics Superhero Elastic Stretch Volumizing Mascara - Black (Full Size helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

Priya, 28, Mumbai, needs a mascara that lasts through humid monsoon days without smudging.

How this product helps

IT Cosmetics Superhero Mascara provides all-day wear, conditioning lashes, and delivers dramatic volume, arriving in 11-13 days.

Ingredients

Key IngredientHydrolyzed Collagen
Active IngredientsBiotin, Peptides
AllergensNone specified
Free FromParabens, Sulfates

How we compare

FeatureIT Cosmetics SuperheroOthers
Volume & LengthClinically shown to give 5x more volume after one coat, 14x after two coatsLocal mascaras offer moderate volume, typically 2-3x, with less conditioning
Nourishing IngredientsInfused with collagen, biotin, peptides for lash supportMany local brands lack added nourishing ingredients
Suitability for Sensitive EyesOphthalmologist tested, hypoallergenic, contact lens safeSome local mascaras may cause irritation, not ophthalmologist tested
Price per Tube₹5,800 / ₹5,800 per tubeLocal mascaras range from ₹200-₹600, often with less conditioning

Product details

SKUgwv4943
GTIN00817919014642
BrandIT Cosmetics
Size0.3 Fl Oz (9 ml)
ColorBlack
ContainerTube
Item FormLiquid

About IT Cosmetics

IT Cosmetics is a trusted US brand known for innovative, dermatologist-developed makeup and skincare products that support lash health.

Compliance & Legal

This is a cosmetic product; not intended to diagnose, treat, or prevent any disease.

Customer Reviews

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FAQ, See What Others Asked

Is mascara safe for sensitive eyes?
Yes, IT Cosmetics Superhero Mascara is ophthalmologist tested, hypoallergenic, and suitable for contact lens wearers, supporting lash health and comfort.
How long does the mascara last without smudging?
This mascara is designed for all-day wear, with a buildable, non-flaking formula. Reapply as needed for dramatic volume and length.
How to choose the right mascara for my lashes?
Select a mascara with nourishing ingredients like collagen and peptides, and consider your desired volume, length, and curl. Our formula supports lash health.
Can I use this mascara daily?
Yes, it is safe for daily use, nourishing lashes with collagen, biotin, and peptides. Replace every 3 months for optimal freshness.
What is the best way to apply this mascara?
Start at the lash root, wiggle and sweep up to the tips. Layer coats for more volume and length, ensuring full coverage and lift.

Frequently bought together

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Buildable, Nourishing & Suitable for Sensitive Eyes

This item:

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Buildable, Nourishing & Suitable for Sensitive Eyes

₹5,800

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Buildable, Nourishing & Suitable for Sensitive Eyes

This item

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Buildable, Nourishing & Suitable for Sensitive Eyes

₹5,800

Total price:

₹9,690

You save ₹3,900 (29%) Extra

3 items selected

3 items

₹9,690

You save ₹3,900 (29%) Extra

Product Comparison

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IT Cosmetics Superhero Elastic Stretch Volumizing Mascara - Black (Full Size, 0.3 fl oz) | Buildable, Nourishing & Suitable for Sensitive Eyes
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Maybelline Lash Sensational Sky High Washable Mascara Makeup, True Brown | Volumizing & Lengthening
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Spec
Price
₹5,800
₹7,630
₹1,980
₹2,980
₹1,910
₹2,980
₹2,010
₹2,970
₹2,280
₹3,450
₹2,890
₹4,570
₹2,400
₹3,340
Brand NameIT CosmeticsMAYBELLINEMAYBELLINEMAYBELLINEMAYBELLINESNS HEALTHY NATURAL NAILSGena
Item FormLiquidN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹5,800₹7,630

You Save ₹1,830

Estimated doorstep delivery by 21 Nov - 23 Nov from USA
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Packed & shipped
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You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
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Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

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₹17,400+ (3× the price)
₹5,800 locked, all-in
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11-13 days · live tracking
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