You save 970 (50%)
Estimated doorstep delivery by 27 Nov - 29 Nov from USA
Achieve Blonde Perfection at a Fraction of Salon Cost
COLORCHARM Permanent Liquid Hair Toners are designed to neutralize brass and unwanted warm or cool tones, perfect for achieving the ideal blonde shade. Developed with Liquifuse technology, these toners saturate, penetrate, and fuse with hair to deliver vibrant, fade-resistant color. Suitable for natural blondes or pre-lightened hair, they help create shades like platinum and beige with ease. The liquid consistency and easy-to-apply bottle make at-home toning straightforward. Mix 1 part toner with 2 parts developer, apply to towel-dried hair, and develop for up to 30 minutes, checking frequently for desired results.
Reviews report long-lasting, vibrant results that effectively neutralize brass, even in humid Indian climates. The product is compatible with all hair types, especially for those seeking professional-quality blonde shades at home. Delivered via ExpressBox, with duties included, in 11-13 days. Ideal for salon touch-ups or between salon visits, offering a cost-effective solution for maintaining cool blonde tones.
Advanced Liquifuse Technology
COLORCHARM Toners utilize Liquifuse technology, which saturates and fuses with hair for vibrant, fade-resistant results. This ensures even neutralization and long-lasting blonde shades, outperforming traditional toners that fade quickly.
Ideal for Blonde & Lightened Hair
Designed for natural blondes and pre-lightened hair, COLORCHARM Toners help achieve professional-looking shades like platinum and beige. Skip if your hair is dark or unbleached—try a different product suited for darker tones.
Typical situations where COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | 1.4 Fl Oz (Pack of 1) | Neutralize Brass helps — illustrative scenarios, not customer reviews.
A 28-year-old woman in Mumbai with brassy blonde hair seeks to neutralize warm tones after lightening.
Uses COLORCHARM toner every 4-6 weeks, achieving cool blonde shades with long-lasting results, saving ₹ on salon visits.
| Key Ingredient | Liquifuse Technology |
| Active Ingredients | Ammonium Hydroxide, Toluene-2,5-Diamine Sulfate, Resorcinol |
| Allergens | Fragrance, Resorcinol |
| Free From | Parabens, Cruelty-Free |
| Feature | COLORCHARM Permanent Liquid | Others |
|---|---|---|
| Size & Volume | 1.4 Fl Oz (Pack of 1) — ₹693 per Fl Oz | Typically 50-100ml bottles, priced at ₹300-₹700, with limited fade resistance |
| Color Neutralization | Liquifuse technology for vibrant, fade-resistant blonde shades | Standard toners with shorter-lasting results, often fading within 4-6 washes |
| Application Ease | Liquid consistency, easy to mix and apply, develops in 30 mins | Often requires professional application, with complex mixing instructions |
| Durability & Fade Resistance | Long-lasting, fade resistant even in humid climates | Limited fade resistance, especially in Indian monsoon weather |
| Price & Cost-Per-Use | ₹970 for 1.4 Fl Oz — ₹693 per Fl Oz | ₹500-₹700 per 50ml bottle, often needing frequent reapplication |
| SKU | atk7543 |
| GTIN | 00070018066893 |
| Brand | COLORCHARM |
| Size | 1.4 Fl Oz (Pack of 1) |
| Color | T27 Medium Beige Blonde |
| Style | 1 |
| Item Form | Liquid |
About COLORCHARM
Wella Company has over 130 years of experience in professional hair color and care, trusted worldwide for quality and innovation.
Compliance & Legal
This is a cosmetic product; avoid contact with eyes. Patch test recommended before first use. No medical claims made.
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This item:
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | 1.4 Fl Oz (Pack of 1) | Neutralize Brass
970
This item
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | 1.4 Fl Oz (Pack of 1) | Neutralize Brass
970
Total price:
5,960
You save 2,300 (28%) Extra3 items selected
3 items
5,960You save 2,300 (28%) Extra
| Attributes | Current |  |  |  |  |  | |
|---|---|---|---|---|---|---|---|
| Spec | |||||||
| Price | 970 1,940 | 2,480 3,590 | 2,510 2,730 | 2,480 2,700 | 2,480 2,700 | 8,190 9,040 | 1,900 2,680 |
| Brand Name | COLORCHARM | L'Oreal Paris | L'Oreal Paris | L'Oreal Paris | L'Oreal Paris | MERKUR | Palladio |
| Item Form | Liquid | N/A | N/A | N/A | N/A | N/A | N/A |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
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