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Gels
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  6. American Crew Forming…
AMERICAN CREW

American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine

4.6
(22K+ Ratings)
American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹2,150₹2,372

You save ₹222 (9%)

9% off the seller list price

Qty
600+ bought across the US last month
American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine — 1.
1.
₹2,150
₹2,372
In Stock
American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine — 3 Ounce
3 Ounce
₹4,421
₹5,411
(₹1,474 / count)
In Stock

Doorstep delivery by 25 Oct - 27 Oct from USA

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Elevate Your Style with Medium Hold & Shine

About this item

American Crew Forming Cream provides a medium hold and medium shine, perfect for men seeking a groomed, wavy, and textured look. This versatile styling cream helps create wave separation and curl definition, making it an excellent alternative to hair gel. It also enhances hair thickness, serving as an ideal introduction to styling products for those new to hair care routines. Imported from authorized US retailers and partners, it ensures authentic quality for the Indian market.

Apply a small amount to towel-dried hair. Comb through to distribute evenly and allow to dry naturally for a polished finish. The natural scent and Ivory color make it suitable for daily use. This product is designed to be reworkable, allowing you to adjust your style throughout the day without stiffness.

CrowCrowCrow imports this American Crew Forming Cream exclusively for you, including all customs duties and GST in the listed INR price. Delivered via ExpressBox tracked shipping, you can trust in receiving an authentic product. Experience the difference of premium men's grooming, sourced directly from the USA.

Key Features

  • SIMILAR TO HAIR GEL: Easy to use styling cream that creates wave separation or curl definition.
  • LIKE HAIR GEL FOR MEN: Works well when groomed, wavy, textured look is desired.
  • KEY BENEFIT: Medium hold and medium shine. Helps hair look thicker and is ideal for easing new users into the potential of styling pucks.
  • HOW TO USE: Apply to towel-dried hair. Comb through and allow to dry naturally.
  • WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.

Why choose this product

The Science Behind Your Style

American Crew Forming Cream utilizes a blend of Lanolin Wax, Glycerin, and Cactus Flower Extract to provide flexible hold and natural shine. Unlike heavy gels, its cream base allows for easy application and reworkability, preventing stiffness. The formula is designed to enhance hair thickness and texture, offering a groomed appearance without compromising hair health. Sourced from authorized US retailers and brand partners, this product ensures you receive genuine quality, directly imported for the Indian market.

Who It's For & Who Should Skip

This forming cream is ideal for men with wavy, curly, or textured hair seeking a medium hold and medium shine for a groomed, natural look. It's perfect for those who want to add thickness and definition without a stiff finish. Skip if you require extreme hold or a completely matte finish, as this product offers a subtle shine. Individuals sensitive to Lanolin Wax or Cactus Flower Extract should also consider alternatives. For very fine hair needing significant volume, a mousse might be a better choice.

How to use

  • Prepare Your Hair — Start with clean, towel-dried hair. Ensure hair is damp but not dripping wet for optimal product distribution and hold.
  • Apply the Cream — Take a small amount of American Crew Forming Cream (about a dime-sized portion) and rub it between your palms to emulsify.
  • Style and Shape — Work the cream through your hair, from roots to ends, using your fingers or a comb to create your desired style, texture, or wave separation.
  • Dry and Finish — Allow your hair to air dry naturally for a medium shine and hold. You can gently restyle as needed throughout the day.

Example scenarios

Typical situations where American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

Achieving a groomed, textured look for daily office commutes in humid Indian cities.

How this product helps

Apply a small amount of American Crew Forming Cream to towel-dried hair. Comb through for wave separation and texture. The medium hold and shine provide a polished appearance that withstands humidity better than lighter products, allowing for easy restyling if needed.

2
Scenario 2
Illustrative example
Where it helps

Styling wavy or curly hair for a natural, defined look without stiffness.

How this product helps

Use the cream to define natural waves or curls. Apply evenly and let hair air dry. This provides definition and reduces frizz without the crunchy feel often associated with hair gels, offering a softer, more manageable style.

Ingredients

Key IngredientsLanolin Wax, Sucrose, Glycerin, Petrolatum, Carnauba Wax, Cactus Flower Extract
Special IngredientsCactus Flower Extract, Lanolin Wax
Free FromCruelty free

How we compare

FeatureAmerican Crew FormingOthers
Hold & ShineMedium hold, medium shine. Reworkable finish.Varies by brand; often strong hold gels with high shine or matte waxes. Local creams may offer less reworkability.
Hair ThickeningEnhances hair thickness for a fuller look.Some local products offer thickening benefits, but consistency varies widely by brand and formulation.
Application & FinishEasy to apply to towel-dried hair, natural finish. Allows restyling.Application can be stickier with gels. Some local creams may dry down faster, limiting restyling options.
Cost Per Use50ml tube — ₹43.00 per mlLocal styling creams (50-100ml) typically range from ₹300-₹700, with per-ml costs varying significantly.
Ingredient FocusContains Lanolin Wax, Cactus Flower Extract for texture and moisture.Local formulations may use different active ingredients; some focus on natural extracts, others on synthetic polymers.

Product details

SKUgjs6131
GTIN0738678002780
BrandAmerican Crew
Product NameForming Cream (OLD VERSION)
Item FormCream
Size50 ml (1.75 Oz)
Weight0.11 kg (0.2 lb)
Dimensions7.4 cm x 7.4 cm x 4.2 cm (2.4 x 2.4 x 1.4 inches)
ColorIvory
ScentNatural
Hold LevelMedium
Shine LevelMedium
Hair Type SuitabilityTextured, Wavy, Curly, All
Country of OriginMade in USA

About AMERICAN CREW

American Crew is a global leader in men's grooming, specializing in hair care, body, beard, shave, and styling products for the modern man.

Compliance & Legal

No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging.

Customer Reviews

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FAQ, See What Others Asked

How can I buy an original American Crew Forming Cream in India?
CrowCrowCrow ensures you receive an original American Crew Forming Cream by importing directly from authorized US retailers and brand partners. Each product is factory-sealed and imported per order. All customs duties and GST are included in the listed INR price, and delivery is via ExpressBox tracked shipping for your peace of mind.
What hold level is best for my hair type?
For medium hold and texture, American Crew Forming Cream is ideal. If you need stronger hold, consider American Crew's Firm Hold Styling Gel or Fiber. For a lighter, more natural finish, a texturizing spray or light hold pomade might be more suitable.
Can I use American Crew Forming Cream daily?
Yes, American Crew Forming Cream is designed for daily use. Its natural scent and moisturizing ingredients help style hair without stiffness or buildup, making it suitable for regular application to achieve your desired look.
How long does the hold last?
The forming cream provides a medium hold that is reworkable throughout the day. While not designed for extreme hold, it offers sufficient control for styled looks that can be adjusted as needed without becoming stiff or flaky.
Does American Crew Forming Cream work for Indian hair types?
Yes, this forming cream is suitable for various hair types, including those common in India, offering medium hold and shine for textured, wavy, or curly styles. It helps define curls and waves effectively, providing a groomed appearance.
What is the difference between Forming Cream and Hair Gel?
Forming Cream offers a more natural finish with medium hold and shine, similar to hair gel but less stiff. Hair gel typically provides stronger hold and can sometimes lead to a crunchy or flaky finish, whereas cream allows for easier application and reworkability.
How do I avoid product buildup with styling creams?
To avoid buildup, use a clarifying shampoo weekly. American Crew Forming Cream is water-based, which helps it rinse out more easily than oil or wax-based products. Ensure you're using an appropriate amount for your hair length and thickness.

Frequently bought together

American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine

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American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine

₹2,150

American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine

This item

American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine

₹2,150

Total price:

₹7,245

You save ₹2,844 (28%) Extra

3 items selected

3 items

₹7,245

You save ₹2,844 (28%) Extra

Product Comparison

Attributes
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American Crew Forming Cream Hair Styling Product 50ml (1.75 Oz) | Medium Hold & Shine
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Spec
Price
₹2,150
₹2,372
₹1,085
₹1,487
₹4,010
₹6,230
₹1,177
₹1,662
₹3,463
₹4,884
₹4,421
₹5,411
₹2,035
₹4,444
Rating
4.60(22K+)
4.63(8)
4.40(19K+)
4.50(13K+)
4.50(13K+)
4.60(22K+)
4.70(9,929)
Brand NameAMERICAN CREWGarnierGarnierL'Oreal ParisL'Oreal ParisAMERICAN CREWBioSilk
Item FormCreamN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹2,150₹2,372

You Save ₹222

Estimated delivery: Doorstep delivery by 25 Oct - 27 Oct from USA
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Your Order Journey: From Purchase to Doorstep

You Order
Place your order
USA Warehouse dispatch
Packed & shipped
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Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you
You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

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