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Foundation Primers
  1. Home
  2. Beauty
  3. Makeup
  4. Face
  5. Foundation Primers
  6. e.l.f. C-Brightening Putty…
e.l.f.

e.l.f. C-Brightening Putty Primer 0.74 Oz | Brightening & Even Skin Tone, Vegan & Cruelty-Free

4.2
(447 Ratings)
e.l.f. C-Brightening Putty Primer 0.74 Oz | Brightening & Even Skin Tone, Vegan & Cruelty-Free - main product image
All-inclusive price — duties & taxes paid, no customs charges at delivery
₹2,770₹3,770

You save ₹1,000 (27%)

27% off the seller list price

Qty
e.l.f. C-Brightening Putty Primer 0.74 Oz | Brightening & Even Skin Tone, Vegan & Cruelty-Free — Natural
Natural
₹2,770
₹3,770
In Stock

Estimated doorstep delivery by 30 Oct - 1 Nov from USA

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Support Bright, Flawless Skin at Great Price

About this item

e.l.f. C-Brightening Putty Primer is a skin-brightening makeup primer available in India through crowcrowcrow, enriched with 2% Vitamin C to support a radiant complexion and even skin tone. Its velvety formula glides smoothly, gripping makeup for all-day wear or creating a flawless bare face.

The primer's skin-loving ingredients, including Vitamin C and niacinamide, help brighten dull skin and improve tone over time. Its lightweight, sheer finish suits all skin tones, providing a luminous base without heaviness. Reviewers report a smooth, velvety feel and long-lasting makeup hold, even in humid Indian climates.

Imported directly from the USA, this primer arrives in 4-8 days with duties paid, ensuring authenticity and quality. Perfect for daily use under makeup or alone for a bright, even complexion. Affordable, vegan, cruelty-free, and leaping bunny certified, it supports ethical beauty routines in India.

Key Features

  • BRIGHTENING FACE MAKEUP PRIMER: Makeup primer, meet skincare. This face primer with skin-perfecting benefits is enriched with superstar ingredients like 2% Vitamin C to help brighten your complexion and even out skin tone.
  • WITH OR WITHOUT MAKEUP: The C-Brightening Putty Primer gives you a smooth, flawless complexion with or without makeup. Expect an even, bare-faced canvas to rock with confidence.
  • SMOOTH, VELVETY TEXTURE: The putty's velvety formula easily smoothes over your skin, gripping your makeup for long-lasting wear.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.

Why choose this product

Formulated with Skin-Brightening Vitamin C

This primer's enriched with 2% Vitamin C, known for supporting skin radiance and tone. Its velvety texture ensures a smooth, long-lasting makeup base, ideal for Indian climates and daily use.

Ideal for All Skin Types & Tones

Suitable for every Indian skin tone, the sheer, lightweight formula provides a luminous finish whether worn alone or under makeup. Reviewers praise its smooth application and lasting grip.

How to use

  • Prep skin — Start with clean, moisturized skin. Squeeze a pea-sized amount onto fingertips.
  • Apply evenly — Smooth over face, focusing on dull areas. Let dry for 10 seconds.
  • Finish with makeup or bare face — Proceed with foundation or wear alone for a bright, even look.

Example scenarios

Typical situations where e.l.f. C-Brightening Putty Primer 0.74 Oz | Brightening & Even Skin Tone helps — illustrative scenarios, not customer reviews.

1
Scenario 1
Illustrative example
Where it helps

A 25-year-old Mumbai professional wants a bright, even skin tone for daily office wear, avoiding dullness in humid weather.

How this product helps

Using this primer, she reports a luminous base that lasts all day, with a velvety feel, saving ₹200+ compared to local brightening primers.

Ingredients

Key IngredientAscorbyl Tetraisopalmitate (Vitamin C)
Active IngredientsWater, Dimethicone, Niacinamide
AllergensNone specified

How we compare

Featuree.l.f. C-Brightening PuttyOthers
Size & Packaging0.74 Oz (21 g) tube, lightweight, travel-friendlyTypically 20-30 g tubes, bulk options available
Main BenefitBrightens complexion, evens skin tone, long-lasting gripBasic primer, less brightening support, shorter wear
Ingredients & FormulationVitamin C enriched, vegan, cruelty-free, skin-lovingChemical-based, may contain toxins, not vegan
Price & Cost per Use₹2,770 for 21 g — ₹2,770 per oz₹300-₹500 for similar size, less brightening support

Product details

SKUqhv1470
GTIN00609332821408
Brande.l.f.
Size0.74 Ounce (21 g)
ColorNatural
ContainerTube
Item FormCream

About e.l.f.

e.l.f. is a global leader in affordable, cruelty-free cosmetics, known for innovative skincare-infused makeup products supporting diverse beauty needs.

Compliance & Legal

No medical claims, no false certifications, shelf life as per category norms, no country-of-origin misrepresentation, no false origin claims, compliant with Indian import regulations.

Customer Reviews

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FAQ, See What Others Asked

Can this primer be used on both face and body?
Yes, e.l.f. C-Brightening Putty Primer can be applied on the face and décolletage for a bright, even skin tone. Its velvety texture makes it suitable for all areas needing a luminous base.
Is this primer safe for sensitive skin?
Yes, formulated with skin-loving ingredients and free from toxins, this primer is suitable for sensitive skin. Always patch-test before full application.
How long does the brightening effect last?
Reviewers report a radiant, even complexion lasting all day, with the velvety grip supporting long-lasting makeup in Indian climates.
Is this product vegan and cruelty-free?
Yes, e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified, supporting ethical beauty routines in India.
How do I apply this primer for best results?
Apply a pea-sized amount to clean skin, smoothing evenly. Let it dry for a few seconds before applying foundation or wearing bare-faced.
Can I use this primer daily?
Yes, it is designed for daily use, supporting brightening and long-lasting makeup in Indian weather conditions.

Frequently bought together

e.l.f. C-Brightening Putty Primer 0.74 Oz | Brightening & Even Skin Tone, Vegan & Cruelty-Free

This item:

e.l.f. C-Brightening Putty Primer 0.74 Oz | Brightening & Even Skin Tone, Vegan & Cruelty-Free

₹2,770

e.l.f. C-Brightening Putty Primer 0.74 Oz | Brightening & Even Skin Tone, Vegan & Cruelty-Free

This item

e.l.f. C-Brightening Putty Primer 0.74 Oz | Brightening & Even Skin Tone, Vegan & Cruelty-Free

₹2,770

Total price:

₹6,660

You save ₹2,140 (24%) Extra

3 items selected

3 items

₹6,660

You save ₹2,140 (24%) Extra

Product Comparison

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e.l.f. C-Brightening Putty Primer 0.74 Oz | Brightening & Even Skin Tone, Vegan & Cruelty-Free
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Spec
Price
₹2,770
₹3,770
₹1,540
₹2,020
₹2,350
₹3,010
₹2,350
₹3,010
₹2,350
₹3,010
₹3,190
₹3,960
₹4,440
₹5,990
Rating
4.20(447)
4.60(42K+)
4.40(55K+)
4.40(55K+)
4.40(55K+)
4.40(55K+)
4.40(55K+)
Brand Namee.l.f.e.l.f.MilaniMilaniMilaniMilaniMilani
Item FormCreamN/AN/AN/AN/AN/AN/A
SourceUS RetailUS RetailUS RetailUS RetailUS RetailUS RetailUS Retail
Sold ByCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrowCrow
Imported from USA
₹2,770₹3,770

You Save ₹1,000

Estimated doorstep delivery by 30 Oct - 1 Nov from USA
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Your Order Journey: From Purchase to Doorstep

You Order
Place your order
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Packed & shipped
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Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
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You Order
Place your order
USA Warehouse dispatch
Packed & shipped
International Air Shipping
Fast transit
Consignment to India Warehouse
Customs cleared
Doorstep delivery
Delivered to you

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vs
₹8,310+ (3× the price)
₹2,770 locked, all-in
Hard to get the original US version in India
Original US version, shipped to your door
Extra pay for Import Duties, GST, and forex fees
One price in INR, no customs charges at delivery
4–12 weeks · No tracking
12-14 days · live tracking
Grey market, no guarantee, no protection, no refund
100% authentic US, India-verified, return available
Lost in transit = ₹0 back
Full protection included