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| SKU | hfu5494 |
| GTIN | 00018084851036 |
| Brand | Aveda |
| Product Name | Aveda Men Pure-Formance Grooming Clay |
| Item Form | Clay |
| Size | 75 ml (2.5 Ounce) |
| Weight | 132 grams (0.29 lb) |
| Color | Off White |
| Scent | Lavender, Citrus |
| Hair Type | All |
| Finish | Matte |
| Hold Level | Strong, Pliable |
| Country of Origin | Made in the USA |
This item:
Aveda Men Pure-Formance Grooming Clay | 75ml (2.5 oz) | Strong Pliable Hold, Matte Finish
5,489
This item
Aveda Men Pure-Formance Grooming Clay | 75ml (2.5 oz) | Strong Pliable Hold, Matte Finish
5,489
Total price:
13,108
You save 4,027 (24%) Extra3 items selected
3 items
13,108You save 4,027 (24%) Extra
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Achieve Effortless Style with Strong Hold
Aveda Men Pure-Formance Grooming Clay is your essential styling partner, offering strong, pliable hold and a natural matte finish. Its lightweight formula adds texture and control, allowing you to effortlessly shape your hair without any unwanted shine. Imported from authorized US retailers and authorized brand partners, this product ensures you receive an authentic Aveda experience, with all customs duties and GST pre-paid and included in the listed INR price. Delivery is handled via ExpressBox tracked shipping, arriving within 18-23 days.
Formulated with 92% naturally derived ingredients, this grooming clay is free from parabens, phthalates, and synthetic fragrances. It works by providing flexible grip and definition, making it ideal for creating a variety of looks, from structured styles to more textured, casual looks. Reviewers appreciate its ability to hold without stiffness, allowing for restyling throughout the day.
Compared to local Indian styling products, Aveda's formulation focuses on premium, naturally derived ingredients and a sophisticated hold. While local options may offer similar hold, they often contain harsher chemicals or leave a greasy residue. This Aveda clay ensures a clean feel and a refined matte look, suitable for the Indian climate and daily wear.
Premium Styling Science for Men
Aveda Men Pure-Formance Grooming Clay is engineered for superior hair styling. Its unique formula, derived from plants and non-petroleum minerals, provides a strong yet pliable hold that lasts. Unlike many local alternatives that can feel heavy or leave residue, this clay adds texture and control with a natural matte finish. It's designed to be lightweight, allowing for effortless restyling throughout the day without stiffness. The product is also free from parabens, phthalates, and synthetic fragrances, aligning with Aveda's commitment to cleaner formulations. Imported from authorized US retailers and authorized brand partners, you receive an authentic product with all duties and GST included.
Who It's For & Who Should Skip
This grooming clay is ideal for men with all hair types seeking strong, pliable hold and a matte finish. It's perfect for creating structured styles, adding texture, or simply managing hair throughout the day. If you prefer a product that doesn't leave a greasy shine or stiff residue, this is an excellent choice. However, individuals looking for extreme hold that doesn't allow any movement, or those who prefer a high-shine finish, might consider a pomade or gel instead. Those with very fine hair might use a smaller amount to avoid any potential heaviness.
Typical situations where Aveda Men Pure-Formance Grooming Clay | 75ml (2.5 oz) | Strong Pliable Hold helps — illustrative scenarios, not customer reviews.
A professional in Mumbai needs a reliable hair product for long workdays.
Aveda Men Pure-Formance Grooming Clay provides strong, pliable hold that lasts all day without becoming stiff or shiny. Its matte finish ensures a neat appearance from morning meetings to evening events, even in humid conditions.
A student in Delhi wants a versatile styling product for different looks.
This lightweight clay allows for easy restyling, perfect for switching from a neat daytime look to a more textured style for the evening. The matte finish keeps hair looking natural, and the 75ml size is convenient for travel.
| Naturally Derived Ingredients | 92% |
| Free From | Parabens, Phthalates, Synthetic Fragrance, Mineral Oil, SLS, SLES, Petrolatum, Paraffin, Formaldehyde Donors |
| Key Ingredients | Canola Oil, Rice Bran Wax, Glycerin, Rosemary Leaf Extract, Tocopherol |
| Feature | Aveda Men Pure-Formance | Others |
|---|---|---|
| Hold & Finish | Strong, pliable hold with a natural matte finish. Allows restyling without stiffness. | Varies by brand; some offer strong hold but may be stiff or have a high-shine finish. Matte options exist but may lack pliability. |
| Formula & Ingredients | 92% naturally derived; free from parabens, phthalates, synthetic fragrance. Lightweight. | Formulations vary widely; many local products may contain harsher chemicals, silicones, or artificial fragrances. Natural ingredient content varies. |
| Texture & Application | Lightweight clay adds texture without shine; easy to work through damp or dry hair. | Some clays can be heavy or waxy, requiring more effort to distribute evenly. Finish can range from greasy to stiff. |
| Cost per Use | 75 ml at 1 ml/day = 75 days: ₹73.19 per day | Local styling clays (50-100ml) typically range from ₹300-₹700, with cost per use varying based on brand and quantity. |
| Brand Authority & Ethics |
About Aveda
Aveda is renowned for high-performance, naturally derived beauty products, focusing on plant-based ingredients and ethical sourcing.
Compliance & Legal
No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging.
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| Attributes | Current |  |  |  | |||
|---|---|---|---|---|---|---|---|
| Spec | |||||||
| Price |
| Aveda: Certified B Corp, Leaping Bunny Approved, 100% Vegan. |
| Varies by brand; ethical certifications and vegan status are not universally guaranteed. |
3,835 3,957 |
3,784 5,002 |
1,579 1,907 |
2,777 2,812 |
7,771 10,807 |
1,511 1,658 |
| Rating | 4.60(1,892) | 4.60(3,879) | 4.20(1,592) | 4.60(2,726) | 4.40(5,273) | 4.40(7,524) | 4.40(1,342) |
| Brand Name | Aveda | 18.21 Man Made | Professional Sebastian | RUVANTI | Naturium | Edwin Jagger | REVLON |
| Item Form | Clay | N/A | N/A | N/A | N/A | N/A | N/A |
| Source | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail | US Retail |
| Sold By | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow | CrowCrowCrow |
