# Aveda Men Pure-Formance Grooming Clay | 75ml (2.5 oz) | Strong Pliable Hold, Matte Finish **Brand:** Aveda **SKU:** hfu5494 **ASIN:** B002CMLS0A **Canonical URL:** https://crowcrowcrow.com/p/aveda-men-pure-formance-grooming-clay/hfu5494 **Category:** beauty **Subcategory:** Products **Availability:** in_stock **Price (INR, all-inclusive):** ₹5,478 **Discount:** 33% **Customer rating:** 4.60/5 from 1,892 ratings ## Description Aveda Men Pure-Formance Grooming Clay delivers strong, pliable hold with a matte finish for all hair types. This lightweight, 92% naturally derived formula adds texture without shine. Imported from authorized US retailers, all customs duties and GST are included. Arrives via ExpressBox tracked delivery within 13-16 days. ## Highlights - Strong Pliable Hold — Achieve a secure, all-day hold that remains flexible, allowing for restyling without stiffness. Ideal for creating structured or textured looks that last through the day. - Matte Finish — Provides definition and control with a natural, non-shiny finish, preventing a greasy appearance. Perfect for a sophisticated, understated look suitable for any occasion. - Lightweight Texture Addition — Adds body and texture to hair without weighing it down, enhancing volume and manageability for all hair types. Easy to apply and distribute evenly. - Naturally Derived Formula — Crafted with 92% naturally derived ingredients, free from parabens, phthalates, and synthetic fragrances, ensuring a cleaner styling experience. ## Key features - Strong Hold Hair Styling Clay for Men: Aveda Men Pure-Formance Grooming Clay gives hair maximum hold with a matte finish. - Lightweight Formula: Grooming Clay adds texture and hold without shine and allows you to create and control your style, whether you use a comb or your fingers. - Discover Aveda Men Pure-Formance: Our men’s hair care line includes shampoo and conditioner, Shave Cream, Thickening Paste, and so much more, all designed for men’s hair. - How to Use: Work a small amount between palms and apply evenly through damp or dry hair. - Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. ## Why choose this product **Premium Styling Science for Men** — Aveda Men Pure-Formance Grooming Clay is engineered for superior hair styling. Its unique formula, derived from plants and non-petroleum minerals, provides a strong yet pliable hold that lasts. Unlike many local alternatives that can feel heavy or leave residue, this clay adds texture and control with a natural matte finish. It's designed to be lightweight, allowing for effortless restyling throughout the day without stiffness. The product is also free from parabens, phthalates, and synthetic fragrances, aligning with Aveda's commitment to cleaner formulations. Imported from authorized US retailers, you receive an authentic product with all duties and GST included. **Who It's For & Who Should Skip** — This grooming clay is ideal for men with all hair types seeking strong, pliable hold and a matte finish. It's perfect for creating structured styles, adding texture, or simply managing hair throughout the day. If you prefer a product that doesn't leave a greasy shine or stiff residue, this is an excellent choice. However, individuals looking for extreme hold that doesn't allow any movement, or those who prefer a high-shine finish, might consider a pomade or gel instead. Those with very fine hair might use a smaller amount to avoid any potential heaviness. ## How to use 1. Start with damp or dry hair. Ensure hair is clean and free from excessive oil or product buildup for best results. Damp hair generally allows for easier distribution and more pliable styling. — Prepare Your Hair 2. Scoop a small amount of grooming clay (about a pea-sized amount) between your palms. Rub your hands together vigorously to warm and emulsify the product, ensuring an even coating on your palms. — Apply the Clay 3. Apply the warmed clay evenly through your hair, focusing on the roots for lift or the ends for definition. Use your fingers or a comb to shape your hair into your desired style. Restyle as needed throughout the day. — Distribute and Style ## Product details | Field | Value | |---|---| | Naturally Derived Ingredients | 92% | | Free From | Parabens, Phthalates, Synthetic Fragrance, Mineral Oil, SLS, SLES, Petrolatum, Paraffin, Formaldehyde Donors | | Key Ingredients | Canola Oil, Rice Bran Wax, Glycerin, Rosemary Leaf Extract, Tocopherol | | Directions | Work a small amount between palms and apply evenly through damp or dry hair. | | Application Frequency | As needed for styling | | Cost per use | 75 ml at 1 ml/day = 75 days: ₹73.04 per day | | Shelf life after opening | 12 months | | Contraindications | Not intended for consumption. Avoid contact with eyes. | | Allergens | Contains fragrance components (Citral, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Citronellol, Coumarin, Eugenol, Limonene). Refer to full ingredient list for specific allergens. | | Brand | Aveda | | Product Name | Aveda Men Pure-Formance Grooming Clay | | Item Form | Clay | | Size | 75 ml (2.5 Ounce) | | Weight | 132 grams (0.29 lb) | | Color | Off White | | Scent | Lavender, Citrus | | Hair Type | All | | Finish | Matte | | Hold Level | Strong, Pliable | | Country of Origin | Made in the USA | ## Attributes - **Item form:** Clay ## Frequently asked questions ### How to buy an original Aveda Men Pure-Formance Grooming Clay in India? To ensure you receive an original Aveda Men Pure-Formance Grooming Clay, purchase from authorized US retailers via crowcrowcrow. We import directly, guaranteeing factory-sealed products. All customs duties and GST are pre-paid and included in the listed INR price, with delivery via ExpressBox tracked shipping within 13-16 days. This process bypasses grey-market risks and ensures authenticity. ### What hold level is best for my hair type? For strong, pliable hold and a matte finish, Aveda Men Pure-Formance Grooming Clay is suitable for all hair types. Fine hair can achieve texture and volume without stiffness, while thicker hair benefits from the reliable control it offers throughout the day. ### Can I use this styling product with heat tools? This grooming clay is primarily designed for hold and texture, not heat protection. While it can be used on damp hair before blow-drying, it does not contain specific thermal protectants. For heat styling, consider using a dedicated heat protectant spray beforehand to shield your hair from damage. ### How do I avoid product buildup? Aveda Men Pure-Formance Grooming Clay is formulated to be lightweight and washes out easily with shampoo. To prevent buildup, use a clarifying shampoo weekly, especially if you use styling products daily. This clay's water-based nature helps ensure it rinses clean without leaving heavy residue. ### Is Aveda Men Pure-Formance Grooming Clay suitable for Indian humid weather? Yes, this grooming clay offers a strong, pliable hold that is designed to resist humidity and maintain style throughout the day. Its matte finish helps prevent a greasy appearance, making it a reliable choice for styling hair in India's varying climate conditions. ### What are the benefits of Aveda Men Pure-Formance Grooming Clay? The key benefits include strong, pliable hold with a matte finish, lightweight texture addition without shine, and a formula made with 92% naturally derived ingredients. It's free from parabens, phthalates, and synthetic fragrances, offering a cleaner styling option. ### Does this product contain parabens or phthalates? No, Aveda Men Pure-Formance Grooming Clay is formulated without parabens, phthalates, mineral oil, SLS, SLES, synthetic fragrance, petrolatum, paraffin, and formaldehyde donors, aligning with Aveda's commitment to cleaner beauty standards. ### How long does the hold last? The grooming clay provides strong, pliable hold that is designed to last throughout the day. Its formula allows for restyling without becoming stiff, ensuring your style remains manageable and intact. ## Compliance No product-specific compliance warnings identified. Standard imported-goods terms apply: customs duties & GST paid; for personal use in India; follow the manufacturer's usage instructions on the packaging. ## Images 1. https://images.crowcrowcrow.com/B002CMLS0A-0.webp 2. https://images.crowcrowcrow.com/B002CMLS0A-3.webp 3. https://images.crowcrowcrow.com/B002CMLS0A-6.webp 4. https://images.crowcrowcrow.com/B002CMLS0A-9.webp 5. https://images.crowcrowcrow.com/B002CMLS0A-12.webp 6. https://images.crowcrowcrow.com/B002CMLS0A-15.webp --- Source: https://crowcrowcrow.com/p/aveda-men-pure-formance-grooming-clay/hfu5494 Returns: 14 days, free pickup, full refund on genuine issues. Shipping: Free across India, 13-16 days. Prices are all-inclusive (duties + GST).